There’s a key step missing when it comes to launching seasonal hair looks: we can’t book it. Instead, you walk into a salon with screenshots from Instagram of the latest trend. "I want the 'Honey Blonde' or 'Expensive Brunette,'" as they are known. We love this new product we’ve been building at Flossie, which we affectionately refer to as "Digital Lookbooks." With our tools, professional haircare brands can now deliver a true omnichannel experience. By connecting seasonal trend campaigns to Digital Lookbook landing pages with integrated e-commerce features, consumers can easily "book a look". Digital Lookbook pages incorporate: ✅ AI try-on tools ✅ Education on associated products ✅ Requirements for ongoing maintenance ✅ Links to salon locators or direct booking sites ✅ In salon imagery The overall CX is seamless and beautifully captures a professional haircare brand's identity.
Powered by Flossie
Software Development
Auckland, - 758 followers
Professional haircare brands connect their salons with Flossie.
About us
Flossie exists to digitally empower professional haircare brands. Pioneering technology which seamlessly and securely integrates with existing salon booking software to connect brands to their salon network data. We operate globally, with our core markets in North America, Australia, the United Kingdom and Europe. We're proudly SOC 2 Type 2 compliant.
- Website
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https://poweredbyflossie.com/
External link for Powered by Flossie
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- Auckland, -
- Type
- Privately Held
- Founded
- 2012
- Specialties
- salon software, mobile retail, ecommerce, software, beauty software, mobile, spa software, services software, beautytech, app, clinic software, retailing services, userexperience, retail, SOC2 Type 2, and Security
Locations
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Primary
96 St Georges Bay Rd
Auckland, - 1052, NZ
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Melbourne, - -, AU
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London, - -, GB
Employees at Powered by Flossie
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Bonnie Bradley
Marketing, Digital & eCommerce Specialist ** Agile Adopter ** High-Performance Team Builder
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Jenene Crossan
Tech Founder & Health Leader
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Billy Morgan
Senior PHP Developer / Systems Administrator at Powered By Flossie
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Cath Carlsen
COO @ Flossie | Board Advisor | Proud Mum
Updates
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Thank you to the British Beauty Council for commissioning the latest Value of Beauty report (and having this as a free valuable resource) to allow anyone in the industry to stay informed and of course, inspired!
The hair and beauty services sector contributed £8.541bn to the UK economy in 2023, an increase of over 3bn since 2022! Hit the link below for more info👇 #hair #hairdressing
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Friday reading: Leslie Marino's recent interview with WWD offers a wealth of insights from her 34 years of experience at L'Oréal. Her contributions to championing women in leadership roles (when there was very few in executive positions) and the innovations she has pioneered within the professional haircare industry deserve endless recognition. The main takeaway for us? Continually provide accessible solutions that meet the changing consumer lifestyle. Leverage data/AI to increase personalization and never loose touch of your customer. https://lnkd.in/gBZiqFRg
Leslie Marino Has a New School Approach to Professional Beauty
wwd.com
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According to Mintel, 31% of U.S. beauty and personal care consumers use third-party apps to check ingredients and verify product safety. From the Glossy article, we've learned that there is significant demand for ingredient transparency, but this needs to be approached with education as the first step. Consumers should first understand the purpose of each ingredient in a formula before being influenced by fear when making purchase decisions. If we're becoming more reliant on apps to help choose products, do we also desire more transparency into the backbar color ingredients and formulations used in our hair services?
Launched in France in 2017, the Yuka app started as a tool for French shoppers to better understand the health impact of packaged food products while browsing the aisles of a grocery store. “Ingredient lists are very complex, and it was very challenging to decipher good [nutritional] labels [in 2017],” Yuka co-founder Julie Chapon told Glossy. “[We thought] that it would be very useful to have a tool that could quickly and simply tell [us] if a product is good or bad.” Developed with two additional co-founders, brothers Benoît Martin and François MARTIN, the app was very simple: Scan a product’s barcode and wait for a score out of 100, which is determined based on a proprietary algorithm that weighs medical studies and other sources the team finds trustworthy. A score of 75 or higher is deemed excellent, more than 50 is good, mediocre is above 25, while below 25 is judged as bad. In this piece by Lexy Lebsack, we also speak to Jennifer McPartland of Beautycounter, and Amy Batra.
The rise of the Gen-Z-loved Yuka app — and its growing cohort of critics
https://www.glossy.co
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Powered by Flossie is now officially SOC 2 Type 2 attested! What does it mean, and why is it important? SOC 2 is a vigorous compliance framework used to evaluate and validate an organization’s information security practices. The SOC 2 audit is one the highest recognized standards of information security compliance in the world. It was developed by the American Institute of CPAs (AICPA) to allow a third-party auditor to validate a service company’s internal controls with respect to information security. This certification underscores our ongoing commitment to protecting our customers’ valuable data. At Flossie, we constantly seek to improve our product and to provide the highest security standards for haircare brands who utilize our technology. Thank you Prescient Security and Vanta two highly regarded organisations who have been incredibly supportive as we navigated this significant piece of work. #soc2 #securitycompliance #cybersecurity #dataprivacy
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'Off the shelf' scalp care treatments are growing in popularity as recently covered by Larissa Jensen for Glossy. A prime opportunity for this to follow-through into hair services; providing consumers with ease to book their regular scalp care with a cut and/or blowdry.
The scalp’s big moment is showing no signs of fizzling. “The #scalpcare category has been hot for several years, and the fact that it remains hot is very telling,” Larissa Jensen, svp and global beauty industry advisor at market research firm Circana told Glossy. “There is still a lot of growth opportunity for this particular area of the market [which will last] for several years to come.” Circana found that during the 12-month period ending in May 2024, sales of prestige scalp-care products grew by 36%, which outpaced the overall prestige hair category, which only grew by 9%. This compounds with the previous year, which saw 42% growth in the scalp category versus 15% across prestige hair care as a whole. In this piece by Lexy Lebsack, we also speak to Carson Kitzmiller of Mintel, Yarden Horwitz of SPATE, Jen Nichols Armstrong, and Stuart Millar of Hårklinikken.
Scalp care surges as new treatments, products and celeb faces flood the market
https://www.glossy.co
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Is hair loss prevention the new breakthrough beauty service category? An interesting read from Beauty Independent on the launch of Great Many who have launched the first hair loss clinic in Manhatten
Beyond its brick-and-mortar presence, where PRP injections are the core service, Great Many will have a telehealth portal and branded products. Read more: https://bit.ly/3R8hvic #hereforthefierce #indiebeautybrands #indiebeauty #beautypublication #indiebeautynews #wellness #beautycommunity #beautypreneur #skincare #cleanbeauty #greenbeauty #ecobeauty #indiebrands #indiecosmetics #indieskincare #brandstory #beautybiz #brandlaunch #beautyindependent
Heyday Co-Founder Michael Pollak Is Out To Modernize Hair Loss Clinics With New Concept Great Many
https://www.beautyindependent.com
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Hair service pricing menus are evolving as recently reported by The Washington Post. This shift has been positioned as a necessary move by hairstylists to address the longstanding underpayment within the industry and prevent burnout. But…has Professional Hair Maintenance Become Too Expensive? #hairsalons #hairstylists #hairservice #hairindustry
Is Post Appointment Pricing Ruining Our Hair Experiences?
Powered by Flossie on LinkedIn
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Salons and stylists like Sophia Hilton delivering that extra step of customer care by offering a mirrorless hair appointment. Read more via Hairdressers Journal International
Not Another Salon brings to us, the Mirrorless Haircut - the innovative solution for your clients with low self-esteem. Will you offer it?👀 #haircut #hairsalon
The 'mirrorless haircut' - what is it?
hji.co.uk
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Hairstyles have certainly created lasting legacies! Watch this fabulous clip as shared by Mark Giannandrea ✂ 🖼
Fellow Davines Group | Certified B Corp lovers, gather around for a tour through the world of hairdressing history – a tale that proves our obsession with fabulous hair is as old as time! Ancient Egyptians were the OG haircare influencers, using oils long before it was cool. Fast forward, and we’ve got everything from leech-dyed locks in Rome to Monsieur Champagne setting the wig trends. 🍇✨ And what about the game changers? Perkins with its accidental first hair dye, or Godefroy with the first blowout machine. From Victory Rolls to “The Rachel”, hair has been our canvas for self-expression: a reflection of the times, from the practical cuts of war-working women to the rainbow hues post-Covid signalling our readiness to embrace every shade of life. 🌈✂️ Leonardo da Vinci nailed it: “Hair is essential to a face as a frame is to a picture.” And isn’t that just the truth? We’re framing our stories, our personalities, and yes, our faces, in the most authentic way possible. 💇♀️🎉 #DavinesGoodLifeForAll #SustainableBeauty #davinesgrouppeople #davinesgroupregeneration #davinespro Davide Bollati, Stefania Bollati, Anthony Molet, Alessandra Sabellico, sonia ziveri, Stefano Benetti, Arnaud Goullin, Paolo Penocchio, Paolo Goi, Marco Mazzucco, Laura Gilieri, Maria Vittoria Mangiarotti, Alejandro Lopez Nunez, Andrea Mussi Read the article: https://lnkd.in/dfbbJiPk Watch the video: https://lnkd.in/d3ne7hab
A Visual History of Ancient Hairdos (and Don'ts)
https://www.youtube.com/