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There’s a key step missing when it comes to launching seasonal hair looks: we can’t book it. Instead, you walk into a salon with screenshots from Instagram of the latest trend. "I want the 'Honey Blonde' or 'Expensive Brunette,'" as they are known. We love this new product we’ve been building at Flossie, which we affectionately refer to as "Digital Lookbooks." With our tools, professional haircare brands can now deliver a true omnichannel experience. By connecting seasonal trend campaigns to Digital Lookbook landing pages with integrated e-commerce features, consumers can easily "book a look". Digital Lookbook pages incorporate: ✅ AI try-on tools ✅ Education on associated products ✅ Requirements for ongoing maintenance ✅ Links to salon locators or direct booking sites ✅ In salon imagery The overall CX is seamless and beautifully captures a professional haircare brand's identity.

Thank you to the British Beauty Council for commissioning the latest Value of Beauty report (and having this as a free valuable resource) to allow anyone in the industry to stay informed and of course, inspired!

Friday reading: Leslie Marino's recent interview with WWD offers a wealth of insights from her 34 years of experience at L'Oréal. Her contributions to championing women in leadership roles (when there was very few in executive positions) and the innovations she has pioneered within the professional haircare industry deserve endless recognition. The main takeaway for us? Continually provide accessible solutions that meet the changing consumer lifestyle. Leverage data/AI to increase personalization and never loose touch of your customer. https://lnkd.in/gBZiqFRg

According to Mintel, 31% of U.S. beauty and personal care consumers use third-party apps to check ingredients and verify product safety. From the Glossy article, we've learned that there is significant demand for ingredient transparency, but this needs to be approached with education as the first step. Consumers should first understand the purpose of each ingredient in a formula before being influenced by fear when making purchase decisions. If we're becoming more reliant on apps to help choose products, do we also desire more transparency into the backbar color ingredients and formulations used in our hair services?

Powered by Flossie is now officially SOC 2 Type 2 attested! What does it mean, and why is it important? SOC 2 is a vigorous compliance framework used to evaluate and validate an organization’s information security practices. The SOC 2 audit is one the highest recognized standards of information security compliance in the world. It was developed by the American Institute of CPAs (AICPA) to allow a third-party auditor to validate a service company’s internal controls with respect to information security. This certification underscores our ongoing commitment to protecting our customers’ valuable data. At Flossie, we constantly seek to improve our product and to provide the highest security standards for haircare brands who utilize our technology. Thank you Prescient Security and Vanta two highly regarded organisations who have been incredibly supportive as we navigated this significant piece of work. #soc2 #securitycompliance #cybersecurity #dataprivacy

'Off the shelf' scalp care treatments are growing in popularity as recently covered by Larissa Jensen for Glossy. A prime opportunity for this to follow-through into hair services; providing consumers with ease to book their regular scalp care with a cut and/or blowdry.

Is hair loss prevention the new breakthrough beauty service category? An interesting read from Beauty Independent on the launch of Great Many who have launched the first hair loss clinic in Manhatten

Hair service pricing menus are evolving as recently reported by The Washington Post. This shift has been positioned as a necessary move by hairstylists to address the longstanding underpayment within the industry and prevent burnout. But…has Professional Hair Maintenance Become Too Expensive? #hairsalons #hairstylists #hairservice #hairindustry

Salons and stylists like Sophia Hilton delivering that extra step of customer care by offering a mirrorless hair appointment. Read more via Hairdressers Journal International

Hairstyles have certainly created lasting legacies! Watch this fabulous clip as shared by Mark Giannandrea ✂ 🖼