FIFA Women's World Cup™ reposted this
FIFA 🤝 LAYS FIFA is proud to announce LAYS as an Official Sponsor of both FIFA World Cup 2026™ - Canada, Mexico and the United States and the first-ever South American FIFA Women's World Cup™ in 2027! As Official Sponsor, Lay’s, alongside an iconic portfolio of food brands, including Doritos, Cheetos, Tostitos, Ruffles, Cracker Jack, PopCorners, Quaker and Gamesa, will bring fans closer to the game than ever before with exclusive experiences, merchandise, consumer activations and more. The brand will break new ground at both tournaments by recognising and rewarding the “Fan of the Match” at every match, spotlighting those in the stands whose passion and energy bring the beautiful game to life and providing them with one-of-a-kind experiences. FIFA President Gianni Infantino said: “We’re delighted to extend this partnership with Lay’s and strengthen our collaboration as we head into a historic period for FIFA and the wider football community. After being involved in the last FIFA World Cup and FIFA Women’s World Cup, we’re proud that Lay’s has shared in our trust, vision and ideas for the development of the global game and has joined us on this journey into the future. Together, we will create special experiences for fans worldwide.” This marks a global extension of Frito-Lay’s successful role as a Regional Supporter during the FIFA World Cup Qatar 2022™ and as a Tournament Supporter at the FIFA Women’s World Cup 2023™.