Papers by Hosee NIYOMPANO
Scientific reports, Jul 10, 2024
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Scientific reports, Jan 26, 2024
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Research Square (Research Square), Feb 29, 2024
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HIV/AIDS - Research and Palliative Care
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Consumer market grows rapidly every year and the number of competitors among different types of p... more Consumer market grows rapidly every year and the number of competitors among different types of products and goods increases steadily. The general objective of the study was to analyze the contribution of product packaging innovation on consumer buying behavior in Rwanda. This study was descriptive, comparative and correlational design. The total population was 2081 bars, the sample size of the study was 95 respondents. This study employed the stratified random sampling technique. The major sources of data in this study was primary source of information. This research used inferential statistics to establish relationship between variables under study, while descriptive statistics frequency and percentage were used to indicate how was the understanding of respondents in this study. This study used SPSS and found that the Pearson correlation coefficient (r) equals to 0.977. This was confirming that there is a significant and positive relationship between product packing and consumer b...
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Papers by Hosee NIYOMPANO