Marketing Manager – Rapidly Growing Scale-Up

Are you looking for a role in which you have a large ownership on the brand, positioning and growth tactics of a rapidly growing company? Join Agriplace in enabling the food industry to become a force for good, This is your chance to shape the foundation of our marketing team and grow with it as the company does.

Join us in creating safe and sustainable supply chains:

Transforming our food supply chain to be more sustainable is one of the greatest challenges of our era. We are a dynamic, international team of 50 passionate individuals dedicated to making a profound impact and building the world's largest agricultural network. Our mission is to develop innovative solutions for the entire food supply chain, empowering buyers such as wholesalers and retailers with critical insights into the sustainability and safety of their products. We simplify compliance with market requirements, ensuring that sustainability is not just a goal but a reality.

About the position

As our entrepreneurial Marketing Manager, you will be instrumental in shaping our marketing strategies to drive growth and attract the right customers and talent. This role offers a unique opportunity to set the foundation of our marketing team and make a significant impact within our organization and grow with it. The main focus for this role will be to develop and implement creative growth tactics aligned with our company’s objectives, while managing your own budget. Our Marketing manager will also be responsible for the first steps of growth and managing other team members. Experience in leadership is not a must but a plus. This role will directly require the guidance of a junior growth marketer.

We are looking for someone with experience in B2B marketing in a high growth startup environment.

What you will be doing

Your main focus will be to optimise current growth channels as well as identify and hack the right channels for growth. We are looking for a pioneer and a builder which enjoys having ownership, is results driven and has a growth mindset. Based on our experience thus far, there will be a large focus on content marketing, Linkedin, e-mail and event marketing. You will analyse data and KPI’s to drive decision-making and optimize campaign performance. You’ll focus on creating compelling, high quality B2B content (including blog posts, case studies, white papers and social media and e-mail campaign materials), while collaborating across functions with sales, product and customer success teams to align marketing strategies with business objectives. You will also make an impact by:

• Lead generation: Taking ownership for our customer acquisition channels - ABM, SEO, through-partner marketing and offline marketing; build CAC, MRR, LTV;
• Have customers at the heart of it: Work closely with our customers to build a joint value proposition, recommendation and case studies;
• Brand strategy: Evolving the company’s brand identity. This includes defining the brand’s mission, vision, values, and unique selling propositions (USPs). Collaboration with the design team to ensure that all marketing materials align with the brand’s visual identity and messaging;
• Lead the improvements to our website and contribute to improvements in product marketing;
• Overseeing marketing budgets, ensuring efficient resource allocation and maximizing ROI;
• Content marketing through collaboration with sustainability and compliance experts to drive new customers to our website and engage existing;
• Strategic planning: building and communicating a comprehensive growth marketing strategy, heartbeat, and growth muscles to help Agriplace achieve its revenue goals.

Benefits of joining AgriPlace

• You'll be part of a rapidly expanding, diverse, warm and international team of 50 people;
• A competitive salary; 
• An above average pension plan for you and your partner;
• Compensation for travelling to the office when applicable;
• Regular team event, BBQs, boat parties and much more;
• An office in the heart of the center of Amsterdam - including a rooftop terrace overlooking our beautiful city;
• Flexibility in from where you work – we are looking for someone who enjoys coming to the office several days per week;
• Free daily lunch at the office;
• Help create a better future for our planet.

Diversity, Equity, and Inclusion at Agriplace:

Your voice is vital in tackling unique challenges, and we cherish the diverse perspectives you bring. We're committed to creating an inclusive environment where everyone can thrive.

What you bring to the table

• Minimum 4 years of experience in growth marketing, preferably in B2B SaaS, with a track record of successful campaign execution;
• Experience in startup or scale-up environments, thriving in ambiguity and demonstrating self-direction;
• Technical proficiency in marketing tools and platforms, with strong analytical skills for data-driven decision-making;
• Excellent communication abilities, capable of crafting messages for various audiences and articulating strategies to stakeholders;
• A proactive approach to strategic marketing, with the ability to guide and potentially coach team members.

Location:

This full-time role is based in Amsterdam and may require relocation for those outside the Netherlands.

Seems like the job for you?

Contact our recruiter Randi at +31 (0)621934251