🛣 We are back on the road to learn and inspire the fashion community about the power of digitalization! 🤩 We will be joining stage with other thougth leaders at Digital Design Days/ DDD24 📅 6-8th of October in Milan. Founders Kerry Murphy and Adriana Pereira will take us through the digital fashion present & future, highlighting how AI is accelerating the digitalization of the fashion industry opening up new opportunities for the sector. As usual, expect to hear real life use cases and participate in thought-provoking discussions! See you there!
The Fabricant
Detailhandel kleding en mode
Amsterdam, North Holland 26.218 volgers
Igniting a digital fashion revolution through co-creation. RIP the status quo.
Over ons
Founded in 2018, The Fabricant leads the digital-only fashion frontier, seamlessly blending technology and fashion to transform traditional craftsmanship. Committed to high-quality premium experiences, their platform reshapes the fashion landscape with innovative co-creation and visually striking encounters. Embracing sustainability and equity, The Fabricant creates an ecosystem where creativity thrives, redefining identity in fashion.
- Website
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http://www.thefabricant.com
Externe link voor The Fabricant
- Branche
- Detailhandel kleding en mode
- Bedrijfsgrootte
- 11 - 50 medewerkers
- Hoofdkantoor
- Amsterdam, North Holland
- Type
- Particuliere onderneming
- Opgericht
- 2018
- Specialismen
- Digital Fashion, 3D Fashion, Fashion Animation, Motion Design en Virtual Fashion
Locaties
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Primair
Singel 542
Amsterdam, North Holland 1017 AZ, NL
Medewerkers van The Fabricant
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Adriana Pereira
Trusted Marketing Expert | Tech Entrepreneur | 20+ Years of C-Level Experience | AI & Blockchain Innovator
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Anna Leighton
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Kerry Murphy
Founder CEO @ The Fabricant // UnicornDAO Member
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Mônica de Carvalho Pereira
Diretora de Marketing | Comunicação |Trade Chanel, Carolina Herrera, Paco Rabanne, Prada, Valentino, Nina Ricci Grouper Givenchy, Kenzo…
Updates
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Our Founder Adriana Pereira will be presenting at BRIFW/ Rio Innovation Week, covering The Fabricant experience and point of view about the development of the Digital Fashion sector.
Trusted Marketing Expert | Tech Entrepreneur | 20+ Years of C-Level Experience | AI & Blockchain Innovator
Looking forward to meeting Brazilian innovators at Rio Innovation Week, BRIFW, to discuss a polemic topic "Digital Fashion: ilusion or profitable case?" We will be covering the history of digital fashion, the latest developments and current and future opportunities, with real case examples: 🥇 2019/20: the pioneers 💎 2021/22: the gold rush period when large brands joined web3 and most revenue was generated 🎯 2023/24: consolidation and strategic direction ✨ 2024 and beyond: exciting new developments Looking forward to seeing you there ! 📅 Rio Innovation week, 16th of August, 15:00 A big thank you to Olivia Merquior for the invitation and curation of the event. #digitalfashion #web3 #fashiontech #aifashion
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Our MetaTABI collection in partnership with Maison Margiela is now Live!🔥 Secure your Access Pass into Maison Margiela’s Web3 Roadmap - a discovery journey into the brand’s creative elements, now reinterpreted through the use of disruptive technologies shaping not only fashion but our society.✨ Tier 1 - MetaTABI White 🤍 $7,700 / 2,5 ETH Physical Collectible: Tabi ankle Boots in dark brown tapenade suede with hand-crafted gold foil splashes. Tier 2 - MetaTABI Black 🖤 $560 / 0,185 ETH Physical Collectible: Custom leather wallet in black with holder’s engraved crypto wallet number. 🌟 Benefits for both Tiers → Augmented Reality experience → Access to The Sandbox and Ready Player Me gaming wearables → Community events and activations → Access Pass into Maison Margiela's Web3 Roadmap including exclusive programming, virtual experiences, avatar utility, and more. 🔗Collect your MetaTABI https://lnkd.in/gbZZXwvz This project is brought to life in collaboration with Brave Virtual Xperiences (BVX), the Web3 and virtualization unit of OTB Group, as well as Aura Blockchain Consortium, the non-profit that elevates luxury through blockchain solutions. #MaisonMargiela #TheFabricant #metaTABI #digitalfashion #fashion #web3 #luxuryfashion #gaming #TheSandbox #ReadyPlayerMe #blockchain
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Maison Margiela and The Fabricant are delighted to present the MetaTABI Collection taking the Maison’s emblematic split-toe shoe to the Metaverse.✨ Two Tiers: ▫️MetaTABI White (15 pieces) ▪️MetaTABI Black (1,500 pieces) Benefits include: → Exclusive physical collectibles → Augmented Reality experience → Access to The Sandbox and Ready Player Me gaming wearables → Community events and activations → Mint-Pass that grants priority access to all future Web3 projects by Maison Margiela 🔔Pre-Sale on April 16th 18:00 CET/ 09:00 PT/ 12:00 ET (14 hours) 🔔Public Sale on April 17th 08:00 CET/ 23:00 PT/ 02:00 ET (72 hours) This project is brought to life in collaboration with Brave Virtual Xperiences (BVX), the Web3 and virtualization unit of OTB Group, as well as Aura Blockchain Consortium, the non-profit that elevates luxury through blockchain solutions. 🔗Learn all details about the drop https://lnkd.in/gbZZXwvz #MaisonMargiela #TheFabricant #metaTABI #digitalfashion #fashion #web3 #luxuryfashion #gaming #TheSandbox #ReadyPlayerMe
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📰Press Highlights of our collaboration with Maison Margiela to bring their iconic Tabi boot into the digital world. Thank you WWD, Vogue Business, nft now, Jing Daily, Forbes for the recognition! ✨ Coming soon exclusively on The Fabricant Platform. 🔗 Sign Up for updates https://lnkd.in/gbZZXwvz #maisonmargiela #thefabricant #web3 #digitalfashion #fashion #press #wwd #voguebusiness #jingdaily #forbes #nftnow
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The Fabricant partners with Maison Margiela to bring their iconic Tabi boot into the digital world. The MetaTABI Collection, meticulously crafted for the digital realm by The Fabricant, offers a unique fusion of craft and innovation. Through immersive experiences, owners of the NFT will have the opportunity to virtually experience it through AR and gaming integrations. Moreover, the Meta-TABI NFT represents a mint-pass that will give priority access to the Maison's Web3 roadmap. This strategic collaboration aims to redefine the boundaries of fashion by embracing digital technologies and creating a unique experience for fashion enthusiasts worldwide. This project is brought to life in collaboration with Brave Virtual Xperiences (BVX), the Web3 and virtualization unit of OTB Group, as well as Aura Blockchain Consortium, the non-profit that elevates luxury through blockchain solutions. ✨ Dropping in March 2024 exclusively on The Fabricant Platform. 🔗 Sign Up for exclusive updates https://lnkd.in/gbZZXwvz #maisonmargiela #thefabricant #metaTABI #digitalfashion #fashion
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Introducing SPHYNX, an exclusive AR wearable crafted by The Fabricant for JNORIG's latest physical collection. 🌟 Embedded within the label of JNORIG's new collection is a distinctive QR code that unlocks the SPHYNX AR accessory. This innovative integration of augmented reality with physical fashion elevates the wearer's experience, opening new dimensions of creativity and self-expression. Do you think more fashion brands will be quick to add digital experiences tied to their physical products? 👀Try SPHYNX in AR here https://lnkd.in/ggMU9d8E #fashionmarketing #fashioninnovation #digitalfashion #augmentedreality #futureoffashion #fashioncollaboration #fashionbusiness
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NFT Paris review from The Fabricant team on the ground, Adriana Hoppenbrouwer-Pereira Key highlights: NFTs as infrastructure, Digital product passport, Loyalty, Gaming and Immersive experiences #fashiontech #digitalfashion #web3 #web3fashion #web3loyalty #loyalty #web3gaming #gaming
Trusted Marketing Expert | Tech Entrepreneur | 20+ Years of C-Level Experience | AI & Blockchain Innovator
NFT Paris has become the 'not-to-be missed' event for fashion disruptors. The intersection of the fashion, blockchain and gaming was broadly covered during the week through main stage panels and high quality side events like Fashion Futures and Future + organized by Holly Wood and Ashumi Sanghvi. Here is a recap of the key topics & people making strides: 🔩 NFT as infrastructure - the years of PFP projects are behind. NFT is (finally) understood to be a technology that enables ownership of digital assets, gateway to experiences and community connectivity. The launch of 9dcc new collection is a testament of tech & fashion coming together to deliver higher value to holders. “Product becomes an operating system, unlocking value and experiences” Kay Henry, Fewture Studios 🔐 Digital Product Passport - the enforcement of DPP poses an opportunity to connect the product digital twin to immersive experiences. “We are adding a storytelling layer to DPP through Web3 utility” Romain Carrere, Aura Blockchain Consortium 💑 Loyalty - NFT as a token of access and VIP treatment, enhancing loyalty programs with richer data and reward of behavior. “Holders want access, to be treated as VIPs, to be closer to the brand”, Sean Gormley, Wrangler 🎮 Gaming & Immersive Experiences - gaming is a new way for brands to deliver stories, build culture and establish direct relationships with their fans. “Gaming is another DTC channel”, Morgan Evans, Tommy Hilfiger After a full week in Paris, we return back home energized from the conversations and more than ever excited about the opportunities ahead of us! #fashiontech #nfts #web3 #web3loyalty #gaming #web3gaming #dpp #digitalfashion #web3fashion
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💡 Can anyone become a fashion designer? Listen to Kerry Murphy, CEO of The Fabricant unpack how creative technologies such as AI will significantly reduce the barriers to launching a fashion label over the next 5 years. "We're in the third phase of user-generated content right now. AI is democratizing content creation more than ever before, it's even bigger than the digital transformation. Essentially everybody is going to become a content creator but you still need to have that foundation of creativity, ideation, and quick communication to be able to create quality content." - Kerry Murphy 📥Download our research paper, made in collaboration with The Naked Collector, to learn more!👉https://lnkd.in/dKAkHaVJ #digitalfashion #virtualfashion #fashion #technology #fashiontechnology #fashiontrends #fashionfutures #fashioninnovation #fashionmarketing #businessoffashion #fashionbusiness #web3 #web3fashion #fashionmarket #businessopportunity #gaming #genz #researchpaper #fashionnews #fashionresearch
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🚀Is Digital Fashion going mainstream? Listen to industry experts Matthew Drinkwater & Cathy Hackl unpack consumer behaviors and tech breakthroughs that will drive mass adoption over the next 5 years. Is the launch of Apple Vision Pro the start of the spatial computing era? Has the time come for people to feel comfortable in the physical world with digital content around them, and what does this mean for fashion? "We're going to expand computing into everything we can see, touch and know. That extends the opportunity that fashion has to bring that virtual element into the physical world. Fashion is just about to break free of constraints, it's going to be a combination of fabrics and bits!" - Cathy Hackl 📥Download our research paper, made in collaboration with The Naked Collector, to learn more about the drivers for mainstream adoption!👉https://lnkd.in/dKAkHaVJ #digitalfashion #virtualfashion #fashion #technology #fashiontechnology #fashiontrends #fashionfutures #fashioninnovation #fashionmarketing #businessoffashion #fashionbusiness #web3 #web3fashion #fashionmarket #businessopportunity #gaming #genz #researchpaper #fashionnews #fashionresearch