GoodKarma Agency

6 Tactics for a 7-Figure BFCM Without Discounts 💰 GoodKarma Agency is giving out this guide for… well, good karma. Forget slashing prices—here’s how to win BIG this Black Friday/Cyber Monday without cutting into your margins.➕ 2 bonus strategies you probably haven’t thought of yet! Here’s a sneak peek at some of the non-discount tactics that work: 1️⃣ Free Gift with Purchase – Leverage the ‘free’ factor to boost perceived value. 3️⃣ Loyalty Points Multipliers – Get customers to act now and come back later. Everybody wins! 4️⃣ Store Credit for Future Purchases – Keep them coming back, even after BFCM. Curious about 2️⃣, 5️⃣, and 6️⃣? Check the slides for the full details!

Do you remember our project where we teamed up with Flora Logistics, a horticulture start-up, to give the floral industry the refresh it needed? If not, let us take you through it. What started as a name change turned into a full rebrand, and we’re loving the results 🌸 After brainstorming, we landed on Everspring—a modern, international name that captures their mission to transform the floral industry through digital innovation. From growers to retailers, Everspring’s new identity focuses on making the floral business more reliable, accessible, transparent, and sustainable. Check out a fresh look with a nature-inspired palette, punchy copy, and a custom website that’s built to grow alongside the brand. Oh, and meet Eve—Everspring’s illustrated character, who brings the brand’s story to life and walks users through the whole platform 🌼

Meet Jagoda, our Digital Designer 👋 She’s the one bringing our clients’ websites to life, balancing creativity and functionality to make sure everything works and looks great! When she’s not designing, you’ll find her capturing moments on her analogue camera 📸

This is how we boosted CTR by 56% and achieved a 17% Placed Order Rate in one Quarter for an Ecommerce brand Clay And Glow, a leader in the skincare industry 🎀 By optimizing the zero-party data strategy, we overcame several challenges and made real changes to how they approach emails. Clay And Glow helps visitors find the right products through a skin quiz, but they faced some obstacles: 🔹 Limited use of data from the quiz in email flows 🔹 Data collection limited to a small portion of their audience who took the quiz 🔹 Emails were not focusing enough on education Here are 3 things that made all the difference: 1️⃣ Enhanced Data Collection: We collected preferences through every signup form and embedded 1-click surveys in emails. This enabled us to segment users more effectively and implement powerful personalization strategies. 2️⃣ Refined Content for Each Segment: We showed each segment only the most relevant tips, reviews, and UGC. Personalizing already impactful content made it even more engaging. 3️⃣ Focused on Educational Content: We made emails slightly longer, with more tips, and more customer stories to really explain the product benefits, all tailored to each segment’s needs. Want to make the most of your emails and achieve similar results? ➕ 13% increase in open rates ➕ 56% increase in click-through rates ➕ 17% increase in placed order rates Send us a message 💌

Thank you to everyone who joined us last Thursday for our second Wine and Dine event by GoodKarma Agency 🍷 It was an incredible night full of good wine, good food, and good vibes! A huge shoutout to our amazing partners Yotpo and Gorgias 💚 And thanks to our GoodyBag sponsors Stanley 1913 for keeping everyone hydrated with their quenchers, Ateljé for adding some color to our guests’ everyday look with their amazing shopping bags, and Love Stories for the sweet sparkling surprise!

GoodKarma loves discovering new tools 💚 We get it—tools won’t magically make your business boom, but they will save you time and effort 🛠️ Here are 3 new tools we’re excited to try (and trust us, they’re game-changers): 1️⃣ Mailboard: Another email tracking tool? Absolutely. Especially at this price! 2️⃣ Heatmap: Ecommerce-focused heat maps that show exactly how much each element is pulling in (or not!). No more A/B testing one by one! 3️⃣ Check out the third in the slides 👇 PS. Let us know what tools you are using 👀

Hey SOUS 👋 SOUS who brings chef-prepared meals straight to your home. All you need to do is add the finishing touches, and enjoy as if you were dining out at home. We will support SOUS with their email marketing: list growth, personalisation and getting them ready for the busy holiday season (Q4 here we come!) Stay tuned and if you are looking to impress your friends with your cooking, look no further for your next dinner party meal!

We partnered with Stieglitz, a bold fashion brand, to support their next phase of growth, including expansion into new markets. Our goal was to create a visually engaging new website that screams 'Stieglitz' and an email marketing strategy that helps build deeper connections with customers and a true community 🧡 For the website, we focused on two key elements: a simplified, faster user experience and an inspiration-driven design that brings Stieglitz’s bold collections to life digitally. The custom Shopify 2.0 theme is interactive, engaging, and fully shoppable, making it irresistible to shoppers while also being optimized for for strong search/localisation performance. This gave Stieglitz the perfect platform to attract and retain international shoppers. On the email front, we developed a strategy focused on visual storytelling, with automation doing the heavy lifting. Our email flows are on-brand, personalised, and optimised for conversion. The result: 👉  Revenue increase from email flows (YOY): +326% 👉 Website conversion rate (YOY): +19% 👉 Time spent on website management: -30%

New project: Rebranding Egeria Real Estate Development (ERED). We're creating a fresh identity and matching website for this innovative Dutch firm. ERED reshapes cities through bold real estate projects. Our work will reflect their vision for vibrant, sustainable urban spaces. More to come🏡

Meet Alexandra, our new Email Marketer👋 She began her career as a fashion designer before transitioning to marketing and ecommerce, working with clothing and lifestyle brands in Paris, London, and Vancouver. Now based in Sweden, Alexandra masters email marketing strategies for our brands. When not at work, she enjoys spending time with her family and dog in the Swedish forests or on its beaches 🍃