EDERA Lab

Are you driving impact through circular solutions? ♻ Then these challenges might be familiar! 🎯 𝐘𝐨𝐮 𝐚𝐝𝐝𝐫𝐞𝐬𝐬 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐬𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐞𝐬- from waste producers and recyclers to buyers and investors ⚖ 𝐘𝐨𝐮 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐞 𝐭𝐨 𝐛𝐚𝐥𝐚𝐧𝐜𝐞 𝐲𝐨𝐮𝐫 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬 𝐚𝐧𝐝 𝐦𝐢𝐱 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 in your marketing plans 📝 𝐘𝐨𝐮 𝐟𝐢𝐧𝐝 𝐢𝐭 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐢𝐧𝐠 𝐭𝐨 𝐤𝐞𝐞𝐩 𝐚 𝐜𝐨𝐡𝐞𝐫𝐞𝐧𝐭 𝐛𝐫𝐚𝐧𝐝 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞 that feels consistent without alienating any of your target personas. If these challenges feel familiar, here are three tips for finding your brand narrative as a circular economy startup. 📅 Want to learn more? Reach out for a free consultation at [email protected] #circulareconomy #impactinvestment

🐾 𝐇𝐚𝐩𝐩𝐲 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐃𝐨𝐠 𝐃𝐚𝐲 𝐟𝐫𝐨𝐦 𝐄𝐃𝐄𝐑𝐀 𝐋𝐚𝐛! 🐾 As pet ownership grows—95% of pet owners now consider their pets as part of the family—the demand for innovation in pet care is skyrocketing. The pet food industry, set to reach $113 billion by 2025, is being transformed by cutting-edge bio-based ingredients and #sustainablepackaging solutions. 𝐇𝐞𝐚𝐥𝐭𝐡-𝐅𝐨𝐜𝐮𝐬𝐞𝐝, 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬: With a strong focus on quality, we're seeing a surge in human-grade pet food and innovative options like insect-based proteins, catering to the growing desire for healthy, sustainable choices. 𝐌𝐞𝐞𝐭𝐢𝐧𝐠 𝐚 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐝𝐞𝐦𝐚𝐧𝐝: If pets worldwide formed a nation, they'd rank fifth in global meat consumption, emphasizing the critical need for sustainable alternatives. 𝐄𝐜𝐨-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠: Sustainable packaging is making waves, with startups leading the charge in developing eco-friendly materials that minimize environmental impact while maintaining product freshness. Shoutout to some incredible European startups innovating in this space: MicroHarvest Sulapac Ltd Ÿnsect Protix Innovafeed BillerudKorsnäs Amcor ECOPLASTEAM S.p.A. Meatly Arbiom Protix PHYTOSYNTHESE #InternationalDogDay #PetFoodInnovation #Sustainability #AdvancedIngredients #PetCare #BioBasedMaterials #EDERALab

🌍 Congratulations to DTE on being featured in Tech.eu's latest article highlighting the innovative tech scene in Iceland! 🇮🇸 DTE is pioneering the future of #metals. Their technology allows a significant reduction of carbon emissions from materials that are essential for our daily lives, like aluminium. Their technology allows to: 🔽 Decrease CO2 emissions from metals' production ♻ Leverage more recycled materials in the production ✅ Improve safety and optimization of processes The Nordics are a region brimming with innovation in #greentech and #cleantech, and we are thrilled to be able to support players from metal innovation to novel materials in the region. Kudos to Tech.eu for spotlighting these trailblazing startups from the Land of Fire and Ice! Check out the full article in the link below. CCP Games Controlant Carbon Recycling International Meniga Quest Portal Laki Power Defend Iceland Dana Run Hakonardottir Bogdan Marinescu Esme Goldenberg Sam Salzman

🚀 𝐓𝐡𝐞 𝐍𝐞𝐰 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐛𝐲 EIT Food 𝐚𝐧𝐝 Foundation Earth 𝐰𝐚𝐧𝐭𝐬 𝐭𝐨 𝐬𝐞𝐭 𝐠𝐥𝐨𝐛𝐚𝐥 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬 𝐭𝐨 𝐚𝐬𝐬𝐞𝐬𝐬 𝐚𝐧𝐝 𝐫𝐞𝐩𝐨𝐫𝐭 𝐭𝐡𝐞 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐟𝐨𝐨𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬.🌍 This alliance, known as the 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞 𝐟𝐨𝐫 𝐅𝐨𝐨𝐝 𝐈𝐦𝐩𝐚𝐜𝐭 𝐃𝐚𝐭𝐚 is set to create a significant advancement in how we evaluate our food's footprint. 🤝🍎 Here’s why this matters: 🌱𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲: A unified system that provides clear, reliable environmental impact information on food products will empower consumers to make more informed and sustainable choices. ♻️𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲-𝐖𝐢𝐝𝐞 𝐈𝐦𝐩𝐚𝐜𝐭: By integrating Foundation Earth's expertise, EIT Food will leverage its extensive network to create a standardized approach across the industry, helping businesses align with upcoming EU regulations and contribute to global sustainability goals. 🚀𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬: For startups in sustainable materials and novel foods, this alliance can prove to be a game-changer. A clear framework for innovation can allow emerging companies to develop products that meet stringent environmental standards and appeal to eco-conscious consumers. 🌍𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐢𝐳𝐚𝐭𝐢𝐨𝐧: The move towards a single, harmonized standard simplifies compliance for businesses operating across multiple regions. It addresses the current fragmentation in environmental labeling and sets the stage for more consistent and impactful sustainability practices. Read the full article by Packaging Insight- link in the comments section! #Sustainability #FoodTech #Innovation #Startups #EnvironmentalImpact #FoodIndustry #Packaging

🚀 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀 𝗳𝗿𝗼𝗺 𝗔𝗿𝗱𝗮! 🚀 We are pleased to congratulate our client, Arda Biomaterials, on their successful commercial milestone and partnership launch with the sustainable accessories brand BEEN London! 🎉 #ArdaBiomaterials and #BeenLondon have unveiled the first product from their groundbreaking collaboration: a snakeskin handbag crafted from brewers’ spent grain, sourced from London’s famous “Beer Mile” in Bermondsey. 👜 🍺 𝘽𝙚𝙘𝙤𝙢𝙞𝙣𝙜 𝙖 𝙈𝙖𝙧𝙠𝙚𝙩 𝙍𝙚𝙖𝙡𝙞𝙩𝙮: Launching the handbag with Been London showcases Arda’s capability to commercialize high-quality, sustainable materials that eliminate the need for animals and plastics. 𝙈𝙖𝙩𝙚𝙧𝙞𝙖𝙡𝙨 𝙤𝙛 𝙩𝙝𝙚 𝙁𝙪𝙩𝙪𝙧𝙚: New Grain, made from spent grain—a byproduct of beer brewing and whiskey distilling—mimics leather’s primary protein, collagen, offering a scalable, plant-based alternative. 𝙎𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙡𝙚 𝙁𝙖𝙨𝙝𝙞𝙤𝙣: Both Arda and Been London are committed to transforming waste into sustainable, circular design products, setting new standards in the fashion industry. The partnership, supported by an £800,000 Innovate UK grant, includes esteemed R&D partners like Queen Mary University of London and King's College London . “Launching this showpiece handbag with Been is a significant milestone for Arda. It demonstrates our ability to innovate and work toward commercializing high-quality materials that are not full of animals and plastics for consumers.” - Brett Cotten, CEO of Arda . “Been’s expertise working with innovative materials enabled us to transform our next-gen material into a finished product in record time.” - TJ Edward Mitchell , CTO of Arda. Congratulations to the entire Arda and Been team on this remarkable achievement! We are excited to see what the future holds for this pioneering partnership in sustainable fashion. 🌱👛 Thank you to Alex Harrell for highlighting this story. 👏 To read the full article, see the link in the comment section ⬇️⬇️ #SustainableFashion #Innovation #GreenTech #AlternativeMaterials #NewGrain #CircularDesign #EcoFriendly #PRSuccess

Great article by Franziska Andre at Handelsblatt! 👏 𝐆𝐞𝐫𝐦𝐚𝐧𝐲 is a powerhouse of innovation for the #FoodTech 🥙 and home to some of the most active VCs in the space 💸 (see AENU, Atlantic Labs, FoodLabs, Green Generation Fund, Nucleus Capital ... just to name a few). We were excited to see two of our clients shortlisted as some of the top startups in the #foodtech space to watch!! 🎉 Congratulations Nosh.bio and MicroHarvest, for the well-deserved mention! A huge shout-out to the other great innovators on this list, who are future-proofing our food system. 👏 🌱 Goodlife Company ahead® | The Human Performance Company Complete Organics Iconic Drinks Shop PWRGUM GmbH BLUU Seafood GREENFORCE Happy Ocean Foods Neue Welt Brands VANOZZA Tupu® Bosque Foods Alife Foods GmbH Formo BIOWEG Innocent Meat Koralo Ayurtea denovoMATRIX ProteinDistillery Quazy Foods MEATOSYS Senara GmbH stenon crop.zone Crocus Labs SAM-DIMENSION The Cultivated B PROJECT EADEN MushLab® Esencia Foods #foodtech #futureoffood

🌾𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗻𝗴 𝗥𝗲𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗴𝗿𝗶𝗰𝘂𝗹𝘁𝘂𝗿𝗲: 𝗛𝗼𝘄 𝘁𝗼 𝗪𝗶𝗻 𝗢𝘃𝗲𝗿 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀🌾 In today's rapidly evolving agricultural landscape, the shift towards regenerative practices is not just a trend but a necessity for #sustainabledevelopment. Regenerative agriculture, which focuses on restoring soil health, increasing #biodiversity, and improving water cycles, offers immense benefits. 🔉Effectively communicating these benefits to stakeholders with different priorities can be challenging. 💡Here are some valuable tips to help you bridge the gap and make a compelling case for #regenerative agriculture: Swipe to learn more ➡️ Shout out to some of the great players in the industry that inspired this post 🚀: Soil Capital Climate Farmers Royal Agrifirm Group Biotalys eAgronom Agreena regenagri Indigo Agrovista UK Ltd #regenerativeagriculture #sustainability #agriculture #climatechange #foodsecurity 

🌍𝗜𝘁'𝘀 𝗪𝗼𝗿𝗹𝗱 𝗣𝗼𝗽𝘂𝗹𝗮𝘁𝗶𝗼𝗻 𝗗𝗮𝘆!🌎 At EDERA Lab , we're celebrating by highlighting our #climatetech and #agrifoodtech partners' incredible work to ensure a sustainable future for a growing global population. The world's population is projected to reach 𝐎𝐯𝐞𝐫 9 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐛𝐲 2050. While this presents challenges, it also offers a tremendous opportunity for innovation. Our clients are tackling these challenges head-on by developing solutions that: 🍔𝐅𝐮𝐭𝐮𝐫𝐞-𝐩𝐫𝐨𝐨𝐟 𝐭𝐡𝐞 𝐚𝐠𝐫𝐢𝐟𝐨𝐨𝐝 𝐬𝐲𝐬𝐭𝐞𝐦: From future-proofing and enhancing agricultural technology and supply chain to biotechnology, our partners are finding ways to grow more food with less land and water. ♻️𝐑𝐞𝐝𝐮𝐜𝐞 𝐞𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬: From innovating in the material space with new circular solutions, to significantly reducing the emissions and inputs needed for the production of metals. We're proud to support these ground-breaking companies, which are paving the way for a future in which everyone can access safe, nutritious food. #WorldPopulationDay #ClimateTech #FoodTech #Sustainability

🌍 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗶𝗻𝗴 𝗙𝗼𝗼𝗱 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻 𝗶𝗻 𝗘𝘂𝗿𝗼𝗽𝗲 𝗮𝗻𝗱 𝗨𝗞 🌱 The demand for sustainable food systems has surged in recent years, and Europe and the UK are at the forefront of this green revolution. Technological innovation and environmental consciousness reshape how we produce, distribute, and consume food. 🧩𝗦𝗺𝗮𝗿𝘁 𝗙𝗮𝗿𝗺𝗶𝗻𝗴: Precision agriculture is transforming traditional farming methods. Utilizing drones, IoT sensors, and AI, farmers can now monitor crop health, optimize water usage, and reduce waste, leading to higher yields and lower environmental impact. 🧩𝗕𝗹𝗼𝗰𝗸𝗰𝗵𝗮𝗶𝗻 𝗶𝗻 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻: Transparency and traceability are crucial for a sustainable supply chain. Blockchain technology records every step of the food journey, from farm to fork. This enhances food safety and empowers consumers to make informed choices. 🧩𝗩𝗲𝗿𝘁𝗶𝗰𝗮𝗹 𝗙𝗮𝗿𝗺𝗶𝗻𝗴: Urban areas embrace vertical farming, where crops are grown in stacked layers. This method significantly reduces land usage and transportation emissions and allows for year-round production of fresh produce. 🧩𝗖𝗶𝗿𝗰𝘂𝗹𝗮𝗿 𝗘𝗰𝗼𝗻𝗼𝗺𝘆: The shift towards a circular economy is minimizing waste and promoting resource efficiency. Byproducts from food production are repurposed, and surplus food is redirected to those in need, reducing the overall environmental footprint. 𝗙𝘂𝗻𝗱𝗶𝗻𝗴 𝗦𝘂𝗿𝗴𝗲 𝗳𝗼𝗿 𝗨𝗞 𝗙𝗼𝗼𝗱 𝗮𝗻𝗱 𝗙𝗮𝗿𝗺𝗶𝗻𝗴: The UK government recently announced a financial boost for the farming and food industry that will significantly accelerate the adoption of these technologies.  ⬇️See in the comment for the link to news ⬇️ #𝘼𝙜𝙧𝙞𝙩𝙚𝙘𝙝 𝙞𝙣𝙣𝙤𝙫𝙖𝙩𝙤𝙧𝙨 𝙖𝙧𝙚 𝙥𝙖𝙫𝙞𝙣𝙜 𝙩𝙝𝙚 𝙬𝙖𝙮 𝙩𝙤 𝙗𝙪𝙞𝙡𝙙 𝙖 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙡𝙚 𝙛𝙤𝙤𝙙 𝙨𝙮𝙨𝙩𝙚𝙢; 𝙬𝙚’𝙧𝙚 𝙚𝙭𝙘𝙞𝙩𝙚𝙙 𝙩𝙤 𝙨𝙚𝙚 𝙬𝙝𝙖𝙩 𝙬𝙞𝙡𝙡 𝙘𝙤𝙢𝙚 𝙣𝙚𝙭𝙩! 🌱💡 #Sustainability #FoodSecurity #SmartFarming #CircularEconomy #FoodInnovation #GreenFuture #SupplyChain

📈𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗘𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗙𝘂𝗻𝗱𝗶𝗻𝗴 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 📈 Our CEO and co-founder, Chiara Molena, attended the HackSummit two weeks ago. One key takeaway from many startup founders was the significance of clear communication, especially since the fundraising landscape for startups has undergone a significant transformation. 🔉In today's competitive environment, a robust approach to communicating the technology and its commercial viability, scalability, and effective value proposition for commercial audiences is critical. Investors increasingly seek startups that can build a great product and effectively communicate their value proposition to their target market  💸 🚀A well-crafted marketing strategy demonstrates a startup's ability to attract customers and commercial partners and generate revenue. 🚀 💡𝙎𝙤, 𝙝𝙤𝙬 𝙘𝙖𝙣 𝙮𝙤𝙪 𝙡𝙚𝙫𝙚𝙧𝙖𝙜𝙚 𝙮𝙤𝙪𝙧 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮 𝙩𝙤 𝙖𝙩𝙩𝙧𝙖𝙘𝙩 𝙞𝙣𝙫𝙚𝙨𝙩𝙤𝙧𝙨 𝙖𝙣𝙙 𝙨𝙚𝙘𝙪𝙧𝙚 𝙘𝙤𝙢𝙢𝙚𝙧𝙘𝙞𝙖𝙡 𝙥𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥𝙨? ⬇️Here are some of our tips ⬇️ #𝟭 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀: Investors and customers often want to hear different things from you: map out their priorities, define what your message is at the brand level, and customize communication across channels like LinkedIn or PR with a clear idea of who you need to influence. #𝟮 𝗜𝗺𝗽𝗮𝗰𝘁 𝗮𝘀 𝗮 “𝗖𝗵𝗲𝗿𝗿𝘆 𝗢𝗻 𝗧𝗵𝗲 𝗖𝗮𝗸𝗲”: Most VCs want to hear about returns and scalability. Most customers care primarily about how well your product or technology works for their needs. Your message needs to underline your scalability, the size of the total market opportunity, and your product’s commercial competitiveness and benefits. #𝟯 𝗗𝗼𝗻’𝘁 𝗙𝗼𝗿𝗴𝗲𝘁 𝗬𝗼𝘂𝗿 𝗧𝗲𝗮𝗺: Strong leadership teams inspire confidence. Investors seek founders and teams with a proven track record and deep industry knowledge. Ensure you don’t miss the opportunity to capture your team’s profiles and expertise. #𝟰 𝗦𝘁𝗮𝘆 𝗧𝗼𝗽-𝗼𝗳-𝗠𝗶𝗻𝗱: Consistency pays off with customers and investors. Make sure to communicate consistently and with coherent messages through your owned channels (e.g. LinkedIn and Website) and through third-party validation (industry and tech press). ❓Want to learn more about how we can support you with your PR efforts? Reach out at: 𝙝𝙚𝙡𝙡𝙤@𝙚𝙙𝙚𝙧𝙖𝙡𝙖𝙗.𝙘𝙤𝙢 #StartupFunding #Investor #Entrepreneur #TechStartup #ScaleUp #HackSummit2024