Are you driving impact through circular solutions? โป Then these challenges might be familiar! ๐ฏ ๐๐จ๐ฎ ๐๐๐๐ซ๐๐ฌ๐ฌ ๐ฆ๐ฎ๐ฅ๐ญ๐ข๐ฉ๐ฅ๐ ๐ฌ๐ญ๐๐ค๐๐ก๐จ๐ฅ๐๐๐ซ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐๐ข๐๐๐๐ซ๐๐ง๐ญ ๐ฉ๐ซ๐ข๐จ๐ซ๐ข๐ญ๐ข๐๐ฌ- from waste producers and recyclers to buyers and investors โ ๐๐จ๐ฎ ๐ฌ๐ญ๐ซ๐ฎ๐ ๐ ๐ฅ๐ ๐ญ๐จ ๐๐๐ฅ๐๐ง๐๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฆ๐๐ฌ๐ฌ๐๐ ๐๐ฌ ๐๐ง๐ ๐ฆ๐ข๐ฑ ๐จ๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ in your marketing plans ๐ ๐๐จ๐ฎ ๐๐ข๐ง๐ ๐ข๐ญ ๐๐ก๐๐ฅ๐ฅ๐๐ง๐ ๐ข๐ง๐ ๐ญ๐จ ๐ค๐๐๐ฉ ๐ ๐๐จ๐ก๐๐ซ๐๐ง๐ญ ๐๐ซ๐๐ง๐ ๐ง๐๐ซ๐ซ๐๐ญ๐ข๐ฏ๐ that feels consistent without alienating any of your target personas. If these challenges feel familiar, here are three tips for finding your brand narrative as a circular economy startup. ๐ Want to learn more? Reach out for a free consultation at [email protected] #circulareconomy #impactinvestment
EDERA Lab
Marketingdiensten
Amsterdam, North Holland 597 volgers
Marketing Partners- for Start-Ups Driving Impact.
Over ons
EDERA Lab's mission is to support innovators building a sustainable future. We focus on start-ups driving impact through bold technological innovations and help our clients creating and delivering marketing strategies that highlight their impact potential, help them hire exceptional talent and increase visibility with investors to successfully raise the next round. For start-ups operating in the segment of consumer products, drinks and food ready to scale beyond their home market, we also offer advisory services to develop and execute international marketing strategies. From working with distributors and international key accounts' plans, to multi-market PR across over 30 countries- our expertise and talent network can unlock growth at home and internationally (EMEA, APAC).
- Website
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www.ederalab.com
Externe link voor EDERA Lab
- Branche
- Marketingdiensten
- Bedrijfsgrootte
- 2-10 medewerkers
- Hoofdkantoor
- Amsterdam, North Holland
- Type
- Particuliere onderneming
- Opgericht
- 2023
Locaties
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Primair
Admiraal de Ruijterweg
Amsterdam, North Holland, NL
Medewerkers van EDERA Lab
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Bogdan Marinescu
๐ฏ Strategic Scale-Up Partner Specializing in ๐ Market Launches and ๐ฑ Growth for Scaleups | Expertise in ๐ E-commerce ๐๏ธ Travel ๐ฉ๐ซโฆ
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Chiara Molena
๐Accelerating visibility for Green Tech innovators | PR, Branding & Content for Startups Driving Impact ๐ฑ ๐ข
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Esme Goldenberg
Junior Account Manager at EDERA Lab
Updates
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๐พ ๐๐๐ฉ๐ฉ๐ฒ ๐๐ง๐ญ๐๐ซ๐ง๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐จ๐ ๐๐๐ฒ ๐๐ซ๐จ๐ฆ ๐๐๐๐๐ ๐๐๐! ๐พ As pet ownership growsโ95% of pet owners now consider their pets as part of the familyโthe demand for innovation in pet care is skyrocketing. The pet food industry, set to reach $113 billion by 2025, is being transformed by cutting-edge bio-based ingredients and #sustainablepackaging solutions. ๐๐๐๐ฅ๐ญ๐ก-๐ ๐จ๐๐ฎ๐ฌ๐๐, ๐๐ฎ๐ฌ๐ญ๐๐ข๐ง๐๐๐ฅ๐ ๐๐ง๐ ๐ซ๐๐๐ข๐๐ง๐ญ๐ฌ: With a strong focus on quality, we're seeing a surge in human-grade pet food and innovative options like insect-based proteins, catering to the growing desire for healthy, sustainable choices. ๐๐๐๐ญ๐ข๐ง๐ ๐ ๐ ๐ซ๐จ๐ฐ๐ข๐ง๐ ๐๐๐ฆ๐๐ง๐:ย If pets worldwide formed a nation, they'd rank fifth in global meat consumption, emphasizing the critical need for sustainable alternatives. ๐๐๐จ-๐ ๐ซ๐ข๐๐ง๐๐ฅ๐ฒ ๐๐๐๐ค๐๐ ๐ข๐ง๐ : Sustainable packaging is making waves, with startups leading the charge in developing eco-friendly materials that minimize environmental impact while maintaining product freshness. Shoutout to some incredible European startups innovating in this space: MicroHarvest Sulapac Ltd ลธnsect Protix Innovafeed BillerudKorsnรคs Amcor ECOPLASTEAM S.p.A. Meatly Arbiom Protix PHYTOSYNTHESE #InternationalDogDay #PetFoodInnovation #Sustainability #AdvancedIngredients #PetCare #BioBasedMaterials #EDERALab
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๐ Congratulations to DTE on being featured in Tech.eu's latest article highlighting the innovative tech scene in Iceland! ๐ฎ๐ธ DTE is pioneering the future of #metals. Their technology allows a significant reduction of carbon emissions from materials that are essential for our daily lives, like aluminium. Their technology allows to: ๐ฝ Decrease CO2 emissions from metals' production โป Leverage more recycled materials in the production โ Improve safety and optimization of processes The Nordics are a region brimming with innovation in #greentech and #cleantech, and we are thrilled to be able to support players from metal innovation to novel materials in the region. Kudos to Tech.eu for spotlighting these trailblazing startups from the Land of Fire and Ice! Check out the full article in the link below. CCP Games Controlant Carbon Recycling International Meniga Quest Portal Laki Power Defend Iceland Dana Run Hakonardottir Bogdan Marinescu Esme Goldenberg Sam Salzman
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๐ย ๐๐ก๐ ๐๐๐ฐ ๐๐ฅ๐ฅ๐ข๐๐ง๐๐ ๐๐ฒ EIT Food ๐๐ง๐ Foundation Earth ๐ฐ๐๐ง๐ญ๐ฌ ๐ญ๐จ ๐ฌ๐๐ญ ๐ ๐ฅ๐จ๐๐๐ฅ ๐ฌ๐ญ๐๐ง๐๐๐ซ๐๐ฌ ๐ญ๐จ ๐๐ฌ๐ฌ๐๐ฌ๐ฌ ๐๐ง๐ ๐ซ๐๐ฉ๐จ๐ซ๐ญ ๐ญ๐ก๐ ๐๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐๐ง๐ญ๐๐ฅ ๐ข๐ฆ๐ฉ๐๐๐ญ ๐จ๐ ๐๐จ๐จ๐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ.๐ This alliance, known as the ๐๐ง๐ญ๐๐ซ๐ง๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐ฅ๐ฅ๐ข๐๐ง๐๐ ๐๐จ๐ซ ๐ ๐จ๐จ๐ ๐๐ฆ๐ฉ๐๐๐ญ ๐๐๐ญ๐ is set to create a significant advancement in how we evaluate our food's footprint. ๐ค๐ Hereโs why this matters: ๐ฑ๐๐ง๐ก๐๐ง๐๐๐ ๐๐ซ๐๐ง๐ฌ๐ฉ๐๐ซ๐๐ง๐๐ฒ: A unified system that provides clear, reliable environmental impact information on food products will empower consumers to make more informed and sustainable choices. โป๏ธ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ-๐๐ข๐๐ ๐๐ฆ๐ฉ๐๐๐ญ: By integrating Foundation Earth's expertise, EIT Food will leverage its extensive network to create a standardized approach across the industry, helping businesses align with upcoming EU regulations and contribute to global sustainability goals. ๐๐๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐๐ฌ ๐๐จ๐ซ ๐๐ญ๐๐ซ๐ญ๐ฎ๐ฉ๐ฌ: For startups in sustainable materials and novel foods, this alliance can prove to be a game-changer. A clear framework for innovation can allow emerging companies to develop products that meet stringent environmental standards and appeal to eco-conscious consumers. ๐๐๐ฅ๐จ๐๐๐ฅ ๐๐ญ๐๐ง๐๐๐ซ๐๐ข๐ณ๐๐ญ๐ข๐จ๐ง: The move towards a single, harmonized standard simplifies compliance for businesses operating across multiple regions. It addresses the current fragmentation in environmental labeling and sets the stage for more consistent and impactful sustainability practices. Read the full article by Packaging Insight- link in the comments section! #Sustainability #FoodTech #Innovation #Startups #EnvironmentalImpact #FoodIndustry #Packaging
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๐ ๐๐ ๐ฐ๐ถ๐๐ถ๐ป๐ด ๐ก๐ฒ๐๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ฟ๐ฑ๐ฎ! ๐ We are pleased to congratulate our client, Arda Biomaterials, on their successful commercial milestone and partnership launch with the sustainable accessories brand BEEN London! ๐ #ArdaBiomaterials and #BeenLondon have unveiled the first product from their groundbreaking collaboration: a snakeskin handbag crafted from brewersโ spent grain, sourced from Londonโs famous โBeer Mileโ in Bermondsey. ๐ ๐บ ๐ฝ๐๐๐ค๐ข๐๐ฃ๐ ๐ ๐๐๐ง๐ ๐๐ฉ ๐๐๐๐ก๐๐ฉ๐ฎ: Launching the handbag with Been London showcases Ardaโs capability to commercialize high-quality, sustainable materials that eliminate the need for animals and plastics. ๐๐๐ฉ๐๐ง๐๐๐ก๐จ ๐ค๐ ๐ฉ๐๐ ๐๐ช๐ฉ๐ช๐ง๐: New Grain, made from spent grainโa byproduct of beer brewing and whiskey distillingโmimics leatherโs primary protein, collagen, offering a scalable, plant-based alternative. ๐๐ช๐จ๐ฉ๐๐๐ฃ๐๐๐ก๐ ๐๐๐จ๐๐๐ค๐ฃ: Both Arda and Been London are committed to transforming waste into sustainable, circular design products, setting new standards in the fashion industry. The partnership, supported by an ยฃ800,000 Innovate UK grant, includes esteemed R&D partners like Queen Mary University of London and King's College London . โLaunching this showpiece handbag with Been is a significant milestone for Arda. It demonstrates our ability to innovate and work toward commercializing high-quality materials that are not full of animals and plastics for consumers.โ - Brett Cotten, CEO of Arda . โBeenโs expertise working with innovative materials enabled us to transform our next-gen material into a finished product in record time.โ - TJ Edward Mitchell , CTO of Arda. Congratulations to the entire Arda and Been team on this remarkable achievement! We are excited to see what the future holds for this pioneering partnership in sustainable fashion. ๐ฑ๐ Thank you to Alex Harrell for highlighting this story. ๐ To read the full article, see the link in the comment section โฌ๏ธโฌ๏ธ #SustainableFashion #Innovation #GreenTech #AlternativeMaterials #NewGrain #CircularDesign #EcoFriendly #PRSuccess
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Great article by Franziska Andre at Handelsblatt! ๐ ๐๐๐ซ๐ฆ๐๐ง๐ฒ is a powerhouse of innovation for the #FoodTech ๐ฅ and home to some of the most active VCs in the space ๐ธ (see AENU, Atlantic Labs, FoodLabs, Green Generation Fund, Nucleus Capital ... just to name a few). We were excited to see two of our clients shortlisted as some of the top startups in the #foodtech space to watch!! ๐ Congratulations Nosh.bio and MicroHarvest, for the well-deserved mention! A huge shout-out to the other great innovators on this list, who are future-proofing our food system. ๐ ๐ฑ Goodlife Company aheadยฎ | The Human Performance Company Complete Organics Iconic Drinks Shop PWRGUM GmbH BLUU Seafood GREENFORCE Happy Ocean Foods Neue Welt Brands VANOZZA Tupuยฎ Bosque Foods Alife Foods GmbH Formo BIOWEG Innocent Meat Koralo Ayurtea denovoMATRIX ProteinDistillery Quazy Foods MEATOSYS Senara GmbH stenon crop.zone Crocus Labs SAM-DIMENSION The Cultivated B PROJECT EADEN MushLabยฎ Esencia Foods #foodtech #futureoffood
Studie: Welche die innovativsten Food-Start-ups Deutschlands sind
handelsblatt.com
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๐พ๐๐ณ๐ณ๐ฒ๐ฐ๐๐ถ๐๐ฒ๐น๐ ๐๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ป๐ด ๐ฅ๐ฒ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐๐ฒ ๐๐ด๐ฟ๐ถ๐ฐ๐๐น๐๐๐ฟ๐ฒ: ๐๐ผ๐ ๐๐ผ ๐ช๐ถ๐ป ๐ข๐๐ฒ๐ฟ ๐ฆ๐๐ฎ๐ธ๐ฒ๐ต๐ผ๐น๐ฑ๐ฒ๐ฟ๐๐พ In today's rapidly evolving agricultural landscape, the shift towards regenerative practices is not just a trend but a necessity for #sustainabledevelopment. Regenerative agriculture, which focuses on restoring soil health, increasing #biodiversity, and improving water cycles, offers immense benefits. ๐Effectively communicating these benefits to stakeholders with different priorities can be challenging. ๐กHere are some valuable tips to help you bridge the gap and make a compelling case for #regenerative agriculture: Swipe to learn more โก๏ธ Shout out to some of the great players in the industry that inspired this post ๐: Soil Capital Climate Farmers Royal Agrifirm Group Biotalys eAgronom Agreena regenagri Indigo Agrovista UK Ltd #regenerativeagriculture #sustainability #agriculture #climatechange #foodsecurityย
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๐๐๐'๐ ๐ช๐ผ๐ฟ๐น๐ฑ ๐ฃ๐ผ๐ฝ๐๐น๐ฎ๐๐ถ๐ผ๐ป ๐๐ฎ๐!๐ At EDERA Lab , we're celebrating by highlighting our #climatetech and #agrifoodtech partners' incredible work to ensure a sustainable future for a growing global population. The world's population is projected to reach ๐๐ฏ๐๐ซ 9 ๐๐ข๐ฅ๐ฅ๐ข๐จ๐ง ๐๐ฒ 2050. While this presents challenges, it also offers a tremendous opportunity for innovation. Our clients are tackling these challenges head-on by developing solutions that: ๐๐ ๐ฎ๐ญ๐ฎ๐ซ๐-๐ฉ๐ซ๐จ๐จ๐ ๐ญ๐ก๐ ๐๐ ๐ซ๐ข๐๐จ๐จ๐ ๐ฌ๐ฒ๐ฌ๐ญ๐๐ฆ: From future-proofing and enhancing agricultural technology and supply chain to biotechnology, our partners are finding ways to grow more food with less land and water. โป๏ธ๐๐๐๐ฎ๐๐ ๐๐ฆ๐ข๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ ๐๐ง๐ ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ ๐ซ๐๐ฌ๐จ๐ฎ๐ซ๐๐๐ฌ: From innovating in the material space with new circular solutions, to significantly reducing the emissions and inputs needed for the production of metals. We're proud to support these ground-breaking companies, which are paving the way for a future in which everyone can access safe, nutritious food. #WorldPopulationDay #ClimateTech #FoodTech #Sustainability
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๐ ๐ฅ๐ฒ๐๐ผ๐น๐๐๐ถ๐ผ๐ป๐ถ๐๐ถ๐ป๐ด ๐๐ผ๐ผ๐ฑ ๐ฆ๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ ๐ฎ๐ป๐ฑ ๐ฆ๐๐ฝ๐ฝ๐น๐ ๐๐ต๐ฎ๐ถ๐ป ๐ถ๐ป ๐๐๐ฟ๐ผ๐ฝ๐ฒ ๐ฎ๐ป๐ฑ ๐จ๐ ๐ฑ The demand for sustainable food systems has surged in recent years, and Europe and the UK are at the forefront of this green revolution. Technological innovation and environmental consciousness reshape how we produce, distribute, and consume food. ๐งฉ๐ฆ๐บ๐ฎ๐ฟ๐ ๐๐ฎ๐ฟ๐บ๐ถ๐ป๐ด: Precision agriculture is transforming traditional farming methods. Utilizing drones, IoT sensors, and AI, farmers can now monitor crop health, optimize water usage, and reduce waste, leading to higher yields and lower environmental impact. ๐งฉ๐๐น๐ผ๐ฐ๐ธ๐ฐ๐ต๐ฎ๐ถ๐ป ๐ถ๐ป ๐ฆ๐๐ฝ๐ฝ๐น๐ ๐๐ต๐ฎ๐ถ๐ป: Transparency and traceability are crucial for a sustainable supply chain. Blockchain technology records every step of the food journey, from farm to fork. This enhances food safety and empowers consumers to make informed choices. ๐งฉ๐ฉ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฎ๐น ๐๐ฎ๐ฟ๐บ๐ถ๐ป๐ด: Urban areas embrace vertical farming, where crops are grown in stacked layers. This method significantly reduces land usage and transportation emissions and allows for year-round production of fresh produce. ๐งฉ๐๐ถ๐ฟ๐ฐ๐๐น๐ฎ๐ฟ ๐๐ฐ๐ผ๐ป๐ผ๐บ๐: The shift towards a circular economy is minimizing waste and promoting resource efficiency. Byproducts from food production are repurposed, and surplus food is redirected to those in need, reducing the overall environmental footprint. ๐๐๐ป๐ฑ๐ถ๐ป๐ด ๐ฆ๐๐ฟ๐ด๐ฒ ๐ณ๐ผ๐ฟ ๐จ๐ ๐๐ผ๐ผ๐ฑ ๐ฎ๐ป๐ฑ ๐๐ฎ๐ฟ๐บ๐ถ๐ป๐ด: The UK government recently announced a financial boost for the farming and food industry that will significantly accelerate the adoption of these technologies.ย โฌ๏ธSee in the comment for the link to news โฌ๏ธ #๐ผ๐๐ง๐๐ฉ๐๐๐ ๐๐ฃ๐ฃ๐ค๐ซ๐๐ฉ๐ค๐ง๐จ ๐๐ง๐ ๐ฅ๐๐ซ๐๐ฃ๐ ๐ฉ๐๐ ๐ฌ๐๐ฎ ๐ฉ๐ค ๐๐ช๐๐ก๐ ๐ ๐จ๐ช๐จ๐ฉ๐๐๐ฃ๐๐๐ก๐ ๐๐ค๐ค๐ ๐จ๐ฎ๐จ๐ฉ๐๐ข; ๐ฌ๐โ๐ง๐ ๐๐ญ๐๐๐ฉ๐๐ ๐ฉ๐ค ๐จ๐๐ ๐ฌ๐๐๐ฉ ๐ฌ๐๐ก๐ก ๐๐ค๐ข๐ ๐ฃ๐๐ญ๐ฉ! ๐ฑ๐ก #Sustainability #FoodSecurity #SmartFarming #CircularEconomy #FoodInnovation #GreenFuture #SupplyChain
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๐๐ก๐ฎ๐๐ถ๐ด๐ฎ๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐๐ผ๐น๐๐ถ๐ป๐ด ๐ฆ๐๐ฎ๐ฟ๐๐๐ฝ ๐๐๐ป๐ฑ๐ถ๐ป๐ด ๐๐ฎ๐ป๐ฑ๐๐ฐ๐ฎ๐ฝ๐ฒ ๐ Our CEO and co-founder, Chiara Molena, attended the HackSummit two weeks ago. One key takeaway from many startup founders was the significance of clear communication, especially since the fundraising landscape for startups has undergone a significant transformation. ๐In today's competitive environment, a robust approach to communicating the technology and its commercial viability, scalability, and effective value proposition for commercial audiences is critical. Investors increasingly seek startups that can build a great product and effectively communicate their value proposition to their target marketย ๐ธ ๐A well-crafted marketing strategy demonstrates a startup's ability to attract customers and commercial partners and generate revenue. ๐ ๐ก๐๐ค, ๐๐ค๐ฌ ๐๐๐ฃ ๐ฎ๐ค๐ช ๐ก๐๐ซ๐๐ง๐๐๐ ๐ฎ๐ค๐ช๐ง ๐๐ค๐ข๐ข๐ช๐ฃ๐๐๐๐ฉ๐๐ค๐ฃ ๐จ๐ฉ๐ง๐๐ฉ๐๐๐ฎ ๐ฉ๐ค ๐๐ฉ๐ฉ๐ง๐๐๐ฉ ๐๐ฃ๐ซ๐๐จ๐ฉ๐ค๐ง๐จ ๐๐ฃ๐ ๐จ๐๐๐ช๐ง๐ ๐๐ค๐ข๐ข๐๐ง๐๐๐๐ก ๐ฅ๐๐ง๐ฉ๐ฃ๐๐ง๐จ๐๐๐ฅ๐จ? โฌ๏ธHere are some of our tips โฌ๏ธ #๐ญ ๐จ๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ฌ๐ผ๐๐ฟ ๐ง๐ฎ๐ฟ๐ด๐ฒ๐ ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐: Investors and customers often want to hear different things from you: map out their priorities, define what your message is at the brand level, and customize communication across channels like LinkedIn or PR with a clear idea of who you need to influence. #๐ฎ ๐๐บ๐ฝ๐ฎ๐ฐ๐ ๐ฎ๐ ๐ฎ โ๐๐ต๐ฒ๐ฟ๐ฟ๐ ๐ข๐ป ๐ง๐ต๐ฒ ๐๐ฎ๐ธ๐ฒโ: Most VCs want to hear about returns and scalability. Most customers care primarily about how well your product or technology works for their needs. Your message needs to underline your scalability, the size of the total market opportunity, and your productโs commercial competitiveness and benefits. #๐ฏ ๐๐ผ๐ปโ๐ ๐๐ผ๐ฟ๐ด๐ฒ๐ ๐ฌ๐ผ๐๐ฟ ๐ง๐ฒ๐ฎ๐บ: Strong leadership teams inspire confidence. Investors seek founders and teams with a proven track record and deep industry knowledge. Ensure you donโt miss the opportunity to capture your teamโs profiles and expertise. #๐ฐ ๐ฆ๐๐ฎ๐ ๐ง๐ผ๐ฝ-๐ผ๐ณ-๐ ๐ถ๐ป๐ฑ: Consistency pays off with customers and investors. Make sure to communicate consistently and with coherent messages through your owned channels (e.g. LinkedIn and Website) and through third-party validation (industry and tech press). โWant to learn more about how we can support you with your PR efforts? Reach out at: ๐๐๐ก๐ก๐ค@๐๐๐๐ง๐๐ก๐๐.๐๐ค๐ข #StartupFunding #Investor #Entrepreneur #TechStartup #ScaleUp #HackSummit2024