EDERA Lab

🚀 3 Ways to generate press coverage for Green-Tech Startups 🚀 Navigating PR as a startup? 🤔 Understanding your options when looking for a PR partner can make big difference and ensure you pick the right solution for your pockets and needs. Here are 3 key ways you can partner with PR agencies: 📢 𝐎𝐧𝐞-𝐎𝐟𝐟 𝐏𝐫𝐞𝐬𝐬 𝐑𝐞𝐥𝐞𝐚𝐬𝐞 A one-off press release is a great, cost-effective way to get coverage. It is particularly effective if you can offer some ''big'' news, like a fundraiser round, to press. ✅A one-off press release can be quick and affordable, especially if you have to drive visibility with a limited budget ❌It will provide a short-lived boost of visibility, but will not help you building a long-term narrative with investors and customers 🗓️ 𝐎𝐧𝐞-𝐎𝐟𝐟 𝐏𝐑 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬  These are generally 3-6 months projects can boost your visibility ahead of key milestones - for example, in the leadup to a fundraiser round or as you are pushing trade visibility to close commercial agreements. ✅They are a great compromise when you can't commit to longer-term projects, for example as you need to be mindful of your runway, but still need to drive some buzz for investors and customers ❌The monthly cost tends to be higher than an ongoing press office, which emphasizes building long-term brand recognition. You will need some news angles (a new office, a product launch) to be able to drive presence in targeted media outlets within a short period 🌎𝐎𝐧𝐠𝐨𝐢𝐧𝐠 𝐏𝐫𝐞𝐬𝐬 𝐎𝐟𝐟𝐢𝐜𝐞  ✅This is the optimal solution to build trust with investors and customers. PR agencies bring to the table established relationships with journalists and- if they specialize in your niche- they will keep finger on the pulse of what's happening in the media outlets relevant for you sector ❌This option generally requires a longer-term commitment with a PR partner 👉 Want to learn more about how PR can drive traction towards your commercial and investment milestones? Contact us at [email protected] #Startups #PRStrategy #TechPR #B2BMarketing #PRTips

𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐄𝐃𝐄𝐑𝐀 𝐋𝐚𝐛 𝐭𝐡𝐢𝐬 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫🎉 EDERA Lab will attend three key events this month. If you're passionate about building a more sustainable future, be sure to connect at: 📅 Tech Tour 𝑩𝒊𝒐-𝒃𝒂𝒔𝒆𝒅 | November 14-15 | Germany 📅 Slush | November 20-21 | Finland 📅 Tech Tour 𝑬𝒏𝒆𝒓𝒈𝒚 & 𝑫𝒆𝒄𝒂𝒓𝒃𝒐𝒏𝒊𝒔𝒂𝒕𝒊𝒐𝒏 | November 26-27 | Germany 𝐼𝑓 𝑦𝑜𝑢'𝑙𝑙 𝑏𝑒 𝑎𝑡 𝑎𝑛𝑦 𝑜𝑓 𝑡ℎ𝑒𝑠𝑒 𝑒𝑣𝑒𝑛𝑡𝑠, 𝑙𝑒𝑡'𝑠 𝑐𝑜𝑛𝑛𝑒𝑐𝑡!  Drop us a line and we can schedule a coffee chat 🤝☕ #TechTour #Biobased #Slush #Energy #Decarbonization

🚨 𝐂𝐨𝐮𝐧𝐭𝐝𝐨𝐰𝐧 𝐭𝐨 𝐂𝐎𝐏𝟐𝟗 𝐁𝐞𝐠𝐢𝐧𝐬🚨 As we approach COP29 Azerbaijan (and COP16 Colombia going now) we are reminded that the global climate clock is ticking. By 2030, we need to reduce global emissions by 𝟒𝟓% to stay on track for a 𝟏.𝟓°𝐂 scenario. 🌱 𝐂𝐥𝐢𝐦𝐚𝐭𝐞 𝐭𝐞𝐜𝐡 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬 are uniquely positioned to deliver scalable solutions, from 𝐜𝐚𝐫𝐛𝐨𝐧 𝐬𝐞𝐪𝐮𝐞𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧 to 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐚𝐥 𝐝𝐞𝐜𝐚𝐫𝐛𝐨𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧, but they can’t do it alone.  Climate technologies can 𝒅𝒓𝒊𝒗𝒆 𝒊𝒎𝒑𝒂𝒄𝒕 𝒘𝒉𝒆𝒏 𝒕𝒉𝒆𝒚 𝒃𝒆𝒄𝒐𝒎𝒆 𝒔𝒄𝒂𝒍𝒂𝒃𝒍𝒆, widely applied products across the industries that define and support our lifestyle- from the food we eat to the energy that heats our homes. 🤔𝐒𝐨𝐦𝐞 𝐤𝐞𝐲 𝐧𝐮𝐦𝐛𝐞𝐫𝐬:   💸$𝟐𝟎𝟎𝐁 was invested in climate tech in 2023, but it’s just a drop in the ocean compared to the estimated $𝟓 𝐭𝐫𝐢𝐥𝐥𝐢𝐨𝐧 needed annually to meet net-zero targets by mid-century. 🚀Startups developing 𝐝𝐞𝐜𝐚𝐫𝐛𝐨𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 solutions, 𝐜𝐢𝐫𝐜𝐮𝐥𝐚𝐫 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐞𝐬, and 𝐜𝐚𝐫𝐛𝐨𝐧 𝐜𝐚𝐩𝐭𝐮𝐫𝐞 technologies are in a prime position to drive the shift towards sustainability. This year at 𝑪𝑶𝑷29, 𝒘𝒆 𝒉𝒐𝒑𝒆 𝒕𝒐 𝒔𝒆𝒆: 🚜 Enhanced focus on sustainable agriculture and food systems 🔋 Greater investment in energy storage and grid resilience 🏭 Accelerated deployment of carbon removal technologies 💡 𝑇ℎ𝑒 𝑞𝑢𝑒𝑠𝑡𝑖𝑜𝑛 𝑖𝑠 𝑛𝑜𝑡 𝑗𝑢𝑠𝑡 𝑤ℎ𝑎𝑡 𝑛𝑒𝑒𝑑𝑠 𝑡𝑜 𝑏𝑒 𝑑𝑜𝑛𝑒 𝑏𝑢𝑡 ℎ𝑜𝑤 𝑓𝑎𝑠𝑡 𝑤𝑒 𝑐𝑎𝑛 𝑚𝑎𝑘𝑒 𝑖𝑡 ℎ𝑎𝑝𝑝𝑒𝑛. #COP29 #ClimateCrisis #ClimateTech  #EnergyTransition #SustainableAgriculture #COP16colombia #COP16

🌍 Today, on #InternationalDayofClimateAction, we reflect on how 𝐄𝐃𝐄𝐑𝐀 𝐋𝐚𝐛 contributes to climate solutions.  Working exclusively with startups in bio-based and green technology, our role is clear: 𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒆 𝒄𝒍𝒊𝒎𝒂𝒕𝒆 𝒊𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒐𝒏 𝒕𝒉𝒂𝒕 𝒄𝒂𝒏 𝒎𝒐𝒗𝒆 𝒕𝒉𝒆 𝒏𝒆𝒆𝒅𝒍𝒆 𝒂𝒕 𝒔𝒄𝒂𝒍𝒆. 📈💚 Here’s how some of our clients are making an impact. 🐶MicroHarvest is reducing food waste and emissions by producing microbial proteins—an alternative to resource-intensive animal agriculture. 🇮🇸DTE contributes to more efficient manufacturing processes by enabling faster and more accurate analysis of metals—reducing waste and energy consumption in industries like metal recycling and production. 🍔Melt&Marble has engineered fats to replace animal fats in plant-based meats, contributing to a low-carbon, plant-forward future. 🌳 Boreal Bioproducts transforms forest industry side streams into bio-based ingredients for the cosmetic and chemicals industries. 💧AmphiStar makes fully upcycled bio-based surfactants for personal and home care. 🌱biotope by VIB supports startups developing sustainable solutions that could reduce greenhouse gas emissions, improve agricultural efficiency, or develop alternative food sources. By amplifying the voices of these pioneers, we’re doing our part to 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞 𝐜𝐥𝐢𝐦𝐚𝐭𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐚𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞 𝐭𝐡𝐞 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬 𝐭𝐡𝐚𝐭 𝐜𝐚𝐧 𝐦𝐢𝐭𝐢𝐠𝐚𝐭𝐞 𝐜𝐥𝐢𝐦𝐚𝐭𝐞 𝐜𝐡𝐚𝐧𝐠𝐞.🚀 𝑊ℎ𝑎𝑡 𝑜𝑡ℎ𝑒𝑟 𝑡𝑒𝑐ℎ𝑛𝑜𝑙𝑜𝑔𝑖𝑒𝑠 𝑑𝑜 𝑦𝑜𝑢 𝑏𝑒𝑙𝑖𝑒𝑣𝑒 𝑎𝑟𝑒 𝑔𝑎𝑚𝑒-𝑐ℎ𝑎𝑛𝑔𝑒𝑟𝑠 𝑖𝑛 𝑡ℎ𝑒 𝑓𝑖𝑔ℎ𝑡 𝑎𝑔𝑎𝑖𝑛𝑠𝑡 𝑐𝑙𝑖𝑚𝑎𝑡𝑒 𝑐ℎ𝑎𝑛𝑔𝑒? #ClimateActionNow #SustainableFuture #BioTech #GreenTech #ClimateInnovation

🌱𝐇𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐏𝐫𝐨𝐭𝐞𝐢𝐧 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞🌎 Our Managing Director, Chiara Molena, will be in Amsterdam for the The Future of Protein Production Production, where industry leaders will discuss how we can build a 𝚖𝚘𝚛𝚎 𝚛𝚎𝚜𝚒𝚕𝚒𝚎𝚗𝚝 𝚊𝚗𝚍 𝚜𝚞𝚜𝚝𝚊𝚒𝚗𝚊𝚋𝚕𝚎 𝚏𝚘𝚘𝚍 𝚜𝚢𝚜𝚝𝚎𝚖. Communication plays a critical role for startups translating breakthrough technologies into the ingredients of the future.📣 We are looking forward to exciting panels and discussions and to reconnecting with clients, investors, and entrepreneurs who are shaping the future of protein production!🚀 Hot topics we look forward to discussing: 🍔𝑯𝒐𝒘 𝒃𝒊𝒐𝒕𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒚 𝒂𝒏𝒅 𝒂𝒍𝒕𝒆𝒓𝒏𝒂𝒕𝒊𝒗𝒆 𝒑𝒓𝒐𝒕𝒆𝒊𝒏𝒔 𝒄𝒂𝒏 𝒔𝒄𝒂𝒍𝒆 𝒔𝒖𝒔𝒕𝒂𝒊𝒏𝒂𝒃𝒍𝒚 📊 Effective 𝒔𝒐𝒍𝒖𝒕𝒊𝒐𝒏𝒔 𝒇𝒐𝒓 𝒓𝒆𝒅𝒖𝒄𝒊𝒏𝒈 𝒓𝒆𝒔𝒐𝒖𝒓𝒄𝒆 𝒖𝒔𝒆 𝒊𝒏 𝒑𝒓𝒐𝒕𝒆𝒊𝒏 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒊𝒐𝒏 🔗 𝑩𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒎𝒆𝒂𝒏𝒊𝒏𝒈𝒇𝒖𝒍 𝒄𝒐𝒍𝒍𝒂𝒃𝒐𝒓𝒂𝒕𝒊𝒐𝒏𝒔 between corporate and startups to drive innovation in food manufacturing If you’re attending the event and 𝒓𝒆𝒂𝒄𝒉 𝒐𝒖𝒕 & 𝒍𝒆𝒕'𝒔 𝒄𝒐𝒏𝒏𝒆𝒄𝒕 ! 🤝 biotope by VIB MicroHarvest Melt&Marble #ClimateInnovation #BioTechSolutions #SustainableFoodTech #FPP

🚀 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐒𝐭𝐫𝐨𝐧𝐠 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞 𝐟𝐨𝐫 𝐁𝐫𝐞𝐚𝐤𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 As the landscape in #climatetech evolves, knowing how to communicate effectively with stakeholders—investors, strategic partners, or customers—is vital. Here’s a quick snapshot of key steps to keep your message aligned with what matters: 🔍Start by Really 𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 your 𝒕𝒂𝒓𝒈𝒆𝒕 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆𝒔: Workshop your audiences’ pain points, wants, and needs and understand what they want to hear. 📅Craft a message to serve your critical 𝒎𝒊𝒍𝒆𝒔𝒕𝒐𝒏𝒆𝒔: Your narrative should address your most pressing milestones and the audiences that will make them possible.  Example, if your priority is closing the term sheet for your upcoming series A round, you’ll need to ensure that what your VC audiences care about is front and centre in your message. 📝Elevate 𝒀𝒐𝒖𝒓 𝑴𝒆𝒔𝒔𝒂𝒈𝒆 beyond ‘’Green’’ : Go beyond "sustainability" buzzwords. Proactively address the objections you hear from your target audiences in your messages- be them scalability, product efficacy or speed to market. Align communication with macro trends and regulation. 𝑾𝒂𝒏𝒕 𝒕𝒉𝒆 𝒇𝒖𝒍𝒍 𝒃𝒓𝒆𝒂𝒌𝒅𝒐𝒘𝒏? 👉 Swipe for more info! #B2BMarketing #StrategicPartnerships #Sustainability #PR

🌱𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐢𝐧 𝐂𝐥𝐢𝐦𝐚𝐭𝐞 𝐓𝐞𝐜𝐡?💸 The recent ClimateHack report on 100 𝐼𝑚𝑝𝑎𝑐𝑡 𝑆𝑜𝑙𝑢𝑡𝑖𝑜𝑛𝑠 highlights the must-haves for technology startups aiming to attract investment in the climate sector. 🌍 The trends are clear: #sustainability is key, but investors are zeroing in on specific areas primed for massive growth. 📌 𝐓𝐨𝐩 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬: 𝐒𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬 𝐚 𝐦𝐮𝐬𝐭: Investors want solutions that not only work but can expand rapidly to have a global impact. 🌱 𝐑𝐞𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐠𝐫𝐢𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐂𝐢𝐫𝐜𝐮𝐥𝐚𝐫 𝐄𝐜𝐨𝐧𝐨𝐦𝐲: These are more than buzzwords—they are critical components for #climateresilience and resource efficiency. 🌾♻️ 𝐃𝐚𝐭𝐚 & 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲: As regulatory demands grow, investors are seeking tech that supports data-driven decisions and transparency across value chains.🛠️ 🚀 𝑁𝑒𝑥𝑡-𝐺𝑒𝑛 𝑆𝑜𝑙𝑢𝑡𝑖𝑜𝑛𝑠  investors are flocking towards: 𝐄𝐧𝐞𝐫𝐠𝐲 𝐒𝐭𝐨𝐫𝐚𝐠𝐞: Long-duration energy storage is becoming a focal point. Solving intermittent renewable energy will unlock new levels of scalability for solar, wind, and beyond. 🔋⚡ 𝐂𝐚𝐫𝐛𝐨𝐧 𝐂𝐚𝐩𝐭𝐮𝐫𝐞: Not just about removing CO2, but about monetizing and repurposing it—turning a cost into an opportunity. 🌬️💼 𝐁𝐢𝐨𝐭𝐞𝐜𝐡 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬: From microbial proteins to synthetic biology, bio-based technologies are attracting strong interest as the future of food, energy, and materials. 🧬 💼 𝐖𝐡𝐚𝐭 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐖𝐚𝐧𝐭: Strong IP and regulatory pathways 📝 A clear, measurable impact (aligned with SDGs) 📊 Solid leadership teams who understand not just tech but markets and scale-up challenges. 🚀 𝑾𝒂𝒏𝒕 𝒕𝒐 𝒅𝒊𝒗𝒆 𝒅𝒆𝒆𝒑𝒆𝒓? Check out the article below. ⬇️ 𝐒𝐨𝐮𝐫𝐜𝐞: ClimateHack report on 100 Impact Solutions. Thanks to the team at ClimateHack  for this powerful resource for entrepreneurs. #ClimateTech #ImpactInvesting #EnergyStorage #CarbonCapture #Scalability

🎉 Last week, we met in Palermo, #Sicily, for our annual off-site, teaming up with our colleagues from our sister agency, Digital Trails. 𝑯𝒆𝒓𝒆'𝒔 𝒂 𝒈𝒍𝒊𝒎𝒑𝒔𝒆 𝒐𝒇 𝒘𝒉𝒂𝒕 𝒘𝒆𝒏𝒕 𝒅𝒐𝒘𝒏👇 🌍 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐒𝐲𝐧𝐞𝐫𝐠𝐲: The off-site wasn’t just about changing scenery—it was about aligning our group strategy and deep-diving into how we work. We spent time discussing how we maintain a strong #workculture while navigating new challenges and opportunities. Collaboration and creativity were at the heart of our discussions, 𝑤𝑒 𝑤𝑎𝑙𝑘𝑒𝑑 𝑎𝑤𝑎𝑦 𝑒𝑛𝑒𝑟𝑔𝑖𝑧𝑒𝑑 𝑎𝑛𝑑 𝑟𝑒𝑎𝑑𝑦 𝑡𝑜 𝑡𝑎𝑐𝑘𝑙𝑒 𝑡ℎ𝑒 𝑛𝑒𝑥𝑡 𝑦𝑒𝑎𝑟. 🎯 🍝 𝐏𝐚𝐥𝐞𝐫𝐦𝐨 𝐀𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞𝐬: Of course, no trip to Palermo is complete without indulging in its rich history, vibrant streets, and mouth-watering Sicilian food. We explored, we tasted (ℎ𝑒𝑙𝑙𝑜, 𝑎𝑟𝑎𝑛𝑐𝑖𝑛𝑖 𝑎𝑛𝑑 𝑐𝑎𝑛𝑛𝑜𝑙𝑖! 😋), and we strengthened our bonds as a team. Sometimes, the best brainstorming sessions happen over a shared meal or a stroll through the city’s ancient streets. 🤝 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫, 𝐀𝐩𝐚𝐫𝐭: While remote work allows us flexibility, nothing compares to the power of face-to-face time with colleagues. Reconnecting in such a dynamic setting reminded us that human connection remains irreplaceable even in a world of Google Meet calls. 𝑾𝒆’𝒓𝒆 𝒓𝒆𝒄𝒉𝒂𝒓𝒈𝒆𝒅, 𝒓𝒆𝒇𝒐𝒄𝒖𝒔𝒆𝒅, 𝒂𝒏𝒅 𝒓𝒆𝒂𝒅𝒚 𝒇𝒐𝒓 𝒏𝒆𝒙𝒕 𝒚𝒆𝒂𝒓 🌟 Chiara Molena Bogdan Marinescu Sidse Fjeldsted Sorensen Esme Goldenberg Lorenzo Sergi Sam Salzman Eva Hodgi #TeamBuilding #Offsite #Strategy #DigitalTrails #EDERALab #Palermo

🌍 𝐖𝐨𝐫𝐥𝐝 𝐅𝐨𝐨𝐝 𝐃𝐚𝐲 2024 is a crucial moment to highlight the urgent need for change in our food systems. With EIT Food 𝐍𝐞𝐱𝐭 𝐁𝐢𝐭𝐞 in Rome and Euroseeds Copenhagen both taking place this week, the future of sustainable agriculture and food production is front and centre. 🎯 𝐓𝐡𝐞 𝐚𝐠𝐫𝐢𝐟𝐨𝐨𝐝 𝐬𝐞𝐜𝐭𝐨𝐫 𝐢𝐬 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫 𝐨𝐯𝐞𝐫 1/4 𝐨𝐟 𝐠𝐥𝐨𝐛𝐚𝐥 𝐞𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬, and we face pressing challenges. From 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐭 𝐜𝐫𝐨𝐩𝐬 🌾 that can thrive in adverse climates to 𝐝𝐢𝐠𝐢𝐭𝐢𝐳𝐢𝐧𝐠 𝐟𝐚𝐫𝐦 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 🚜 and 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐩𝐞𝐬𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 🌱 , #AgriTech innovators have never been as critical as they are today. We also urgently need to diversify what's on our tables with alternative ingredients that cut our reliance on animal agriculture. 🍔 #Fermentation offers an incredible resource, with #PrecisionFermentation-enabled ingredients competing in flavour and taste experience with animal ingredients 🧀 and #BiomassFermentation protein sources offering incredible scalability, leveraging #Nature at its best- microorganisms, algae and #mycelium 🍄 . Today is a great day to reflect on the importance of #impactinvestment dedicated to these solutions and on the relevance of engaging #corporate stakeholders to trial and scale these powerful technologies. Let’s use World Food Day to spark action of these critical topics. 𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐟𝐨𝐨𝐝 𝐬𝐭𝐚𝐫𝐭𝐬 𝐧𝐨𝐰! 🌱 MicroHarvest Melt&Marble EIT Food Roslin Technologies ProDigest Agrain by Circular Food Technology The Cultivated B RESPECTfarms Matr Foods GOURMEY Neggst Reshape Biotech Enifer REDUCED sallea Farmless Bright Biotech BioMara BioMush Onego Bio Blue Planet Ecosystems NoPalm Ingredients Aleph Farms Searo Labs Ÿnsect Kaffe Bueno AgriRobot evja xFarm Technologies AgroSustain SA OlsAro Arevo AB StartLife

🌿 𝐁𝐢𝐨-𝐁𝐚𝐬𝐞𝐝 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐞 𝐑𝐢𝐬𝐞 🚀  Starbucks and McDonald's are developing their sustainability game with new bio-based and compostable packaging solutions.  From Starbucks' compostable cold drink cups in the U.K. to McDonald's compostable coffee capsules, 𝗀𝗅𝗈𝖻𝖺𝗅 𝖻𝗋𝖺𝗇𝖽𝗌 𝖺𝗋𝖾 𝖺𝖽𝗈𝗉𝗍𝗂𝗇𝗀 𝖻𝗂𝗈-𝖻𝖺𝗌𝖾𝖽 𝗆𝖺𝗍𝖾𝗋𝗂𝖺𝗅𝗌 𝗈𝗇 𝖺 𝗅𝖺𝗋𝗀𝖾 𝗌𝖼𝖺𝗅𝖾. 💡 𝑾𝒉𝒚 𝒊𝒕 𝒎𝒂𝒕𝒕𝒆𝒓𝒔: European countries are moving toward more stringent sustainability regulations, and this shift in the US packaging landscape could spur similar changes across Europe. Legislation like 𝐹𝑟𝑎𝑛𝑐𝑒'𝑠 𝐴𝑛𝑡𝑖-𝑊𝑎𝑠𝑡𝑒 𝑎𝑛𝑑 𝐶𝑖𝑟𝑐𝑢𝑙𝑎𝑟 𝐸𝑐𝑜𝑛𝑜𝑚𝑦 𝐿𝑎𝑤 (AGEC) supports compostable solutions and encourages startups to innovate faster by phasing out single-use plastics and promoting bio-based materials. 🔍 𝑾𝒉𝒂𝒕’𝒔 𝒏𝒆𝒙𝒕 𝒇𝒐𝒓 𝒃𝒊𝒐-𝒃𝒂𝒔𝒆𝒅 𝒎𝒂𝒕𝒆𝒓𝒊𝒂𝒍𝒔 𝒔𝒕𝒂𝒓𝒕𝒖𝒑𝒔? 📈Increased demand for scalable, compostable solutions. ♻️Stricter recycling and waste recovery infrastructure requirements. 📊 𝐒𝐨𝐮𝐫𝐜𝐞: Thanks Packaging World for this insightful article (read it in the link below! ⏬ ) Sulapac Ltd Notpla PulPac PlantSea Flexi-Hex traceless materials Papkot® Woamy Fairmat CELLUGY® FlexSea healix.eco Papair GAIA BioMaterials AB #SustainableMaterials #BioBasedInnovation #CircularEconomy #CompostablePackaging