Driscoll's

That’s a wrap for the 2024 International Fresh Produce Association's Global Produce & Floral Show. Thank you to all the attendees, customers and our very own employees who showed up with passion and energy for this incredible industry that underscores the positive impact that fresh produce has on people, plates, and the planet. Last but not least, a bit of humble bragging...the Driscoll’s Berry Patch Runners rocked the 5K Race for a Healthier World winning the Team Spirit Award as the most delicious runners! Game on for next year 😉

Driscoll's has been Honored with a 2024 Besties Award for our mini-series, One Family, One Earth™, which gives consumers an inside look at Driscoll’s art of growing, our thriving workforce, our environmental stewardship, and the vibrant communities that grow Only the Finest Berries™ Thanks to AndNowUKnow and the Special Voting Committee composed of experienced retail buyers and experienced food leaders who made the selection. https://lnkd.in/gr65mTam

Congratulations to our partner Plenty® for opening the world's first farm to grow indoor, vertically farmed berries at scale. The Richmond farm will exclusively grow Driscoll's strawberries, combining Plenty's advanced technology with our proprietary varieties focused on premium flavor. “Partnering with Plenty for the launch of the Richmond Farm allows us to bring our premium strawberries closer to consumers in the Northeast, the largest berry consumption region in the US,” said Driscoll’s CEO Soren Bjorn. Thank you to Virginia Governor Glenn Youngkin and other state and local leaders who were present at the opening celebration. Looking forward to a delicious future Arama Kukutai! https://lnkd.in/gGJG9gdB

Driscoll’s has been rooted in the Northern California community for more than 100 years and our hope is to continue growing alongside it for generations to come. Our donation to the acquisition and protection of the Beach Ranch initiative comes from both the Reiter Family Trust and Driscoll’s Charitable Giving. J. Miles Reiter and Driscoll's believes this vital restoration project will protect our communities, agriculture and the environment while enhancing water resources and climate resiliency.  Thanks Land Trust of Santa Cruz County, The Nature Conservancy, NOAA: National Oceanic & Atmospheric Administration.

Time to Vote for #SXSW Panel Picker! Deadline is August 18th.   SXSW is where innovation and creativity collide, drawing a global audience of influencers, media, tech pioneers, and trendsetters. Driscoll’s has a unique chance to showcase Only the Finest Berries™ at the heart of this dynamic intersection of culture and consumer trends.   Cast your vote for the Panels below and help us bring our story to the world’s stage! 1). From Palate to Palette: How Food Disrupted Beauty & Fashion  VOTE: https://lnkd.in/gAvBKm8z   From the “Strawberry Girl” aesthetic to “Blueberry Milk” nails, the fusion of food, beauty, and fashion is taking the world by storm, capturing the hearts of Gen Alpha and Gen Z. As this trend reshapes consumer behavior, brands are launching bold collaborations to engage new audiences.   This diverse panel of experts from top brands, explore why these lifestyle trends resonate with younger generations and what this means for the future of brand marketing.   · Moderated by Joseph Lamour, @TODAY NBCUniversal · Jan Arnold, Co-Founder and Style Director, CND · Frances Dillard, Vice President of Marketing, Driscoll's ·  Lisa Buhler, Founder, Lisa Says Gah     2). Women in Food VOTE: https://lnkd.in/g86Mbgkc   The food industry is primed to accelerate change when it comes to gender equality according to a McKinsey & Company report. Trailblazing female leaders from some of the grocery industry’s most iconic brands discuss how the "female mind" is shaping creativity, driving category innovation, and propelling business success.   Join us as we explore the untapped potential of women in food and the future of female leadership.   · Katlin Smith, CEO, Simple Mills · Sonya Gafsi Oblisk, CMO, Whole Foods Market Foods · Frances Dillard, VP of Marketing, Driscoll's     3). The Future of Food in 2030 VOTE: https://lnkd.in/eP2J9smw   What does the future of food look like for consumers who demand health, convenience, sustainability, artisanship and innovation? We journey to 2030, an era in which the way we live, eat and drink will be driven by trust and connection.   Join Niels Hansen of Fresh Forward, creator of the proprietary Futurise® trend model, and Frances Dillard, Vice President, Marketing for Driscoll’s, to unpack themes and predictions food companies must embrace to stay future proof.

We’re thrilled to be featured once again by The Wall Street Journal, highlighting the incredible journey of flavor innovation at Driscoll’s. Dive into the story behind our Sweetest Batch™ berries with insights from our very own Henry Yeung, Sensory Scientist, on WSJ's podcast - The Future of Everything. A special thank you to 3-year-old Edith, the delightful daughter of WSJ reporter Ben Cohen, who perfectly captured our mission with her charming review of our strawberries: "Really, pretty, pretty, pretty good." 🍓 Tune in to discover how science and dedication come together to create the perfect berry! https://lnkd.in/gWw7YH2U

Big News! A joint vertical farm with Plenty® and Mawarid Holding Investment is underway in Abu Dhabi and it is slated to bring Driscoll's Only the Finest™ Strawberries to market in 2026! Our expertise as the world’s largest strawberry breeding program is focused on flavor innovation! Driscoll's CEO, Soren Bjorn had this to say on the partnership and announcement: "As part of our strategy to delight berry consumers around the world, we are excited to partner with Plenty® and Mawarid Holding Investment on this pioneering project. The Gulf region and the United Arab Emirates specifically have long been great markets for Driscoll's, and this project will help ensure we can meet the demands of consumers in this market into the future." Read the Full Press Release Here: https://lnkd.in/grScuG2m

Thanks to The Wall Street Journal and reporter Ben Cohen for capturing the spirit of innovation and passion we have for bringing to market Only the Finest Berries™. Our ultra-flavorful strawberries, blueberries, raspberries, and blackberries were launched in 2019 under the fitting label: Sweetest Batch™.  This is their story of success and scale. https://lnkd.in/gmTAt-mA

What is Driscoll's competitive edge in the marketplace? Our proprietary berries that are grown to delight consumers and our employees who create an authentic culture. Today we celebrated the work anniversaries of Albert Quintero, 45 years and Gigi Gutierrez, 30 years with Driscoll's. Driscoll's CEO, Soren Bjorn and Chief Commercial Officer, Garland Reiter acknowledged their contributions. Congrats to Albert and Gigi - thank you for all you do!

Growing Only the Finest Berries™ connects us globally. This week, Driscoll’s of the Americas hosted the NextGen Fruit Group from the UK as this group of bright, passionate, and motivated leaders toured California to experience how we can all work together for a more sustainable future. Thanks to Driscoll’s UK employees, Gail Gribble, Hannah Greatorex, and James Snell who were part of this enthusiastic group of talented people. The future of farming is in good hands.