digitalAudience.io

🎃 What’s scarier than ghosts and monsters? For marketers, it’s campaigns that haunt the wrong audience, squandering budget, and leaving your true targets in the shadows! Imagine pouring resources into campaigns that vanish without a trace—or worse, trigger privacy concerns. 👻 Wishing you a fear-free Halloween! 🍬 And if these chills ever creep up on you, remember—we’re here to help. Happy Halloween from team digitalAudience! www.digitalAudience.io #DataCollaboration #DataCleanroom #DataPrivacy #AdTech #AudienceTargeting #FirstPartyData #SaaS #digitalAudience

Yesterday, our Swedish team had a fantastic afternoon at the IAB Programmatic Event! Great insights were shared, and a key takeaway was the growing focus on sustainability in digital advertising. 🌱 The future is clearly shifting towards more sustainable practices, with an emphasis on efficiency and performance. A major focus is on reducing bid requests and prioritizing partners who minimize hops in the supply chain. At digitalAudience, we’re already aligned with this vision, and it’s exciting to see how these sustainable practices are becoming the new standard. Let's continue to shape a sustainable future for digital advertising and a better online experience for all! 💚 Thanks IAB Sverige for a great event as usual, and thanks Bonnier News for the treats. 🍭 #DataCollaboration #FirstPartyData #DataPrivacy #DigitalAdvertising #AdTech #digitalAudience www.digitalAudience.io

The holiday season is a fast-paced environment. 🏃♀️ The competition for consumer attention is at its peak, and you want to make sure every dollar counts. Discover how to leverage a quick and effective way to optimize your budget. 👇 #DeterministicData #AudienceTargeting #AudienceSegmentation #DataCollaboration #DataCleanrooms #BlackFriday #CyberMonday #AdTech #digitalAudience www.digitalAudience.io

As the holiday season approaches, your data strategy is key to standing out in the sea of offers. Our latest tips in the carousel below will show you the powerful benefits of using your own first-party data. 👩💻 🔑✨ #FirstPartyData #DataCollaboration #DataCleanrooms #BlackFriday #CyberMonday #AdTech #digitalAudience www.digitalaudience.io

Thanks everyone for an inspiring and engaging day yesterday 👏 We kicked off with some insights on leveraging first-party data for B2B marketing at an event hosted by DEA.Amsterdam, with a great contribution from our partner B2BAudience.nl -who's a happy user of our data collaboration platform. 🎤 Then it was off to Magnite's Publisher Day, where our very own Bastiaan Spaans joined a panel discussing the future of addressability in the Netherlands. A special thanks to Rutger Maree, Johannes Paysen and Michael Grigorev! #FirstPartyData #DataCollaboration #DataCleanrooms #DigitalAdvertising #AdTech #DigitalAudience www.digitalaudience.io

As we gear up for the most anticipated shopping events of the year, it’s time to fine-tune your data strategies! 📢 With consumers soon being bombarded by ads and offers from every direction, capturing your audience’s attention is more challenging than ever. 🚀 Over the coming weeks, we’ll be sharing expert insights into how to supercharge your holiday campaigns, ensuring you maximize visibility, engagement, and revenue — starting with contextual targeting. www.digitalaudience.io #ContextualTargeting #AudienceTargeting #AdTech #BlackFriday #CyberMonday #digitalAudience

On our way to Emerce EDAY 🎉 Who else will be there? Reach out to Monique Baats or Marloes Van Leeuwen and let's meet up! #EmerceEDAY #DataCollaboration #FirstPartyData #SustainableAdvertising #AdTech #DigitalMarketing

Great days with great people at DMEXCO - Digital Marketing Expo & Conference last week!

Exciting times at DMEXCO - Digital Marketing Expo & Conference in Cologne! Our team is busy exploring the latest trends and transformative ideas that are shaping the future of our industry. 🎤 Yesterday’s panel discussion at Scala was a highlight, featuring valuable insights from IAB on Retail Media. Learn more about their latest standards and definitions here: https://lnkd.in/djk8WXAT 🎉 A special thanks to Roqad for hosting a great VIP lunch and to Audigent for an amazing happy hour at Gaffel am Dom GmbH. If you spot us, don’t hesitate to say hello 👋 #DigitalMarketing #DataCollaboration #DataCleanrooms #AdTech #DMEXCO2024 #MarketingInnovation

A big thank you to our client Adgrabber.io for inviting us to speak at Affärshögskolan! Our very own Kristian Westergren had the pleasure of discussing how to target audiences in a privacy-safe way with the next generation of marketers. 👩🎓 Are you a marketing student or educator interested in having us speak at your school? Let’s connect and continue to shape the future of responsible marketing together 💚