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There are 2 food sellers in my street. Madam A and Madam B 📌Madam A: Expert chef. Very delicious food. You will eat and lick finger. She doesn’t come every day. No pattern, any day you jam her, lucky you. If you are hungry and counting on her, you may starve. Because you can get there and notice her shop is locked. 📌Madam B: Her food is just ok. Nothing special but decent. If you go in the morning, her shop is open. Afternoon, night, she dey. When you really need to eat, just head to her shop, you must see food. 👉Which business do you think will grow faster? Let’s know your take in the comments🙌

Do 𝐲𝐨𝐮 𝐚𝐠𝐫𝐞𝐞 𝐰𝐢𝐭𝐡 𝐦𝐞 𝐭𝐡𝐚𝐭 𝐦𝐚𝐧𝐲 𝐨𝐟 𝐭𝐨𝐝𝐚𝐲'𝐬 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐚𝐫𝐞 𝐬𝐚𝐯𝐯𝐢𝐞𝐫, 𝐦𝐨𝐫𝐞 𝐬𝐤𝐞𝐩𝐭𝐢𝐜𝐚𝐥 𝐚𝐧𝐝 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠𝐥𝐲 𝐫𝐞𝐬𝐢𝐬𝐭𝐚𝐧𝐭 𝐭𝐨 𝐝𝐢𝐫𝐞𝐜𝐭 𝐬𝐚𝐥𝐞𝐬 𝐭𝐚𝐜𝐭𝐢𝐜𝐬? 𝐈 𝐚𝐦 𝐬𝐮𝐫𝐞 𝐲𝐨𝐮 𝐝𝐨! There's just too much noise, ads and marketing efforts; brands are busy toppling each other with products and promotions. Consumers feel as if they are standing in the middle of a congested road with cars blasting their horns at them; and with no option of moving forward or back, what then happens? 𝘛𝘩𝘦𝘺 𝘸𝘩𝘪𝘱 𝘰𝘶𝘵 𝘵𝘩𝘦𝘪𝘳 𝘯𝘰𝘪𝘴𝘦-𝘤𝘢𝘯𝘤𝘦𝘭𝘭𝘢𝘵𝘪𝘰𝘯 𝘩𝘦𝘢𝘥𝘱𝘩𝘰𝘯𝘦𝘴 𝘢𝘯𝘥 𝘣𝘭𝘰𝘤𝘬 𝘵𝘩𝘦𝘪𝘳 𝘦𝘢𝘳𝘴. The good thing though is, even with the ears blocked, their eyes would still wonder around as their minds play with different thoughts. Although having successfully blocked out the noise, (which in this case refers to the traditional ways of advertising), their mind is still a playing field. Amidst all of this 'rogbodiyan' (chaos) is an opportunity for a quieter, more insidious force to take hold - 𝐒𝐮𝐛𝐥𝐢𝐦𝐢𝐧𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. Even though the concept of subliminal marketing has been around for decades, brands are only learning how to effectively harness its power in recent times. By uncovering ways to use subtle cues in advertising, they are influencing consumers' subconscious minds, often below the threshold of conscious awareness. Subliminal marketing entails leveraging visual cues, auditory cues, and contextual framing to bypass the human rational mind and speak directly to emotions, desires and instincts. Apple and Coca Cola have over the years leveraged this strategy to gain market share. Can you recall when last you saw an apple ad that says 'Buy Now'? Subliminal marketing is not about tricking consumers, it is about strategically influencing consumer decisions and behaviours in a way that feels natural and almost unnoticeable. Most of us are beginning to put together our 2025 marketing strategies, but have you considered a shift into subliminal messaging approach?

A few days ago, I wrote about employees going above and beyond, doing more than what’s in their job descriptions. Some people agreed, while others shared reasons for no longer giving their all and choosing not to go above and beyond, often because they aren’t rewarded and appreciated. While I empathize with people’s feelings, I am also a practical person who tends to approach situations beyond the emotions many of us experience. One common belief people hold is that rewards should come directly from the places or people into which we invest our energy and effort. However, this isn’t always true. We all like to be rewarded and recognized for our work and efforts including myself, and it’s true that good deeds are often rewarded. But it’s important to realize that there’s no guarantee that the rewards you seek will come from the exact places or people where you invested yourself. Often, the fruits of our labor bloom in unexpected places, through connections and opportunities we couldn’t foresee. By holding onto the expectation of direct reciprocity, you set yourself up for frustration and disappointment when things don’t turn out as hoped. When you gain a deeper understanding of the law of sowing and reaping, you’ll find fulfillment in giving your all, and you’ll be able to let go of the transactional nature of giving. The people or places that reward you may be different, but as you continue to sow with a genuine heart, life has a way of honoring that commitment, often in ways that are more fulfilling than you could have planned. Serve well, do good, and trust that the universe sees and responds in its own time and way and often times, it does. Good Morning and have a wonderful day. #Tadé #Atanda #iyawooga #refinedlady

Oche, what content should I share for my business? If I got a dollar for everytime I'm asked this question, whether at speaking gigs, training sessions, or on LinkedIn, I'd be richhhh! I always answer with 2 questions: 1. What are you really selling? 2. What is your audience really buying? Yes, there's a difference between what you sell and what your customers are buying...and this can be the game changer for you to create content that attracts customers. When you know the intersection between your product and what your audience most desires, you can create content around that. That intersection is called "the sweet spot". Knowing what you really sell boils down to knowing what your audience is really buying. Because guess what? - If you are selling a fitness product to people in their 40's; what they're buying from you is continued independence and mobility as they age. - If you are selling a location finder app to traveling sales people; what they're buying from you is the confidence to show up to appointments on time. - If you are selling a package tour to busy people; what they're buying from you is the ease of a worry-free vacation. Find out what your audience really wants and why, then create content around that! And always remember....what you're selling is different from what your customers are buying.

Before you do a feasibility study, check this first. Let’s face it, starting a business is thrilling. But before you dive into the feasibility study, there's one thing you shouldn't miss: Viability. Here’s the difference: Business Viability: Think of it as the “heartbeat” of your business idea. It’s the proof that your business can survive and thrive in the real world. Viability is asking: Can my idea meet a real need? Is there a market hungry for this? Will people actually pay for this solution? Viability is about validating that your idea has genuine staying power and won’t burn out after the launch hype fades. - Business Feasibility: This is all about the “how.” It’s the study of what it takes to bring your vision to life. Feasibility digs into: Do I have the resources? Is the cost sustainable? What are the logistics? Feasibility tells you if you’re realistically equipped to make the idea work. Here’s the point: Checking a business viability first is like confirming you have a destination before mapping the route. So, before you jump into the numbers and resources, validate that your business can capture hearts (and wallets).