whacked

3 feelings that come to you when you’re buying something: Confidence - “I know that this brand is good. Let’s go with this.” Sense of control - “I’ve done some reading. I know what I need to know.” Feel-good factor - “New purchase! Yay!” Why? Before making purchases, we usually: 1/ Do research to have a general understanding about the industry, and products 2/ Become aware of a particular product 3/ Feel positive about a brand, which makes them tempted to buy Most purchases in the end is not so much about the best features or utility, But the feeling of “This is the best decision I chose”. Still think our buying decision is rational? Might want to think again 😉 #business #buyers #psychology

Scaling a personal brand doesn’t make you instantly famous. But it’ll help you become “top of mind” for your audience. That’s why big brands out there are appearing so often in front of their audience. With different forms of content and touch-points, just to get their audience to notice them and know who they are. It’s the basis for brand loyalty and attachment: You first need to be “available” in their minds. So the next time they come across your content, they might’ve already known who you are and what you do. For a business, it opens up opportunities when it’s easier for people to put you top of mind. All it takes is to have a personal brand that rings a bell when they notice you. What’s your thoughts on this? #personalbranding #psychology #marketing

Most buyers now are self-driven. They go through these: 1/ Research to have a general understanding about the industry + products 2/ Become aware of a particular product 3/ Feel positive about a brand, which makes them tempted to buy Writing comes into picture to check the boxes for each step in the buyer’s journey: > Giving valuable information > Showing how the business is the viable option > Incorporating emotions in writing to connect with buyers on a deeper level All these gives buyers a sense of control - “Now I know what I need to know, so I can make good logical decisions.” Writing educates, inspires, and persuades someone to take action. Control your brand narrative to make your buyers feel in control when making a decision. What’s your thoughts on this? #writing #marketing #contentmarketing

Most businesses forgot about this: Your buyer is also human. They connect with emotions. They enjoy relating themselves with your stories. They want to get know you (and your business). Also, they want to feel understood as well. They’re looking for someone who could help them solve problems. And someone who aligns with their mindsets and values. Your buyers are looking for a partner for their problems. Not just a business merely doing transactions. Would you agree? #psychology #business #branding

Most content creators go through this: Overthinking before posting their first piece on social media. But after they go through the first, they continued with the second. The third. And a lot more consistently. When they see bumps in content performance, they double down their content. When there are dips, they find out why and make changes to their strategy. Over time they reel in audience who understands them. They become more noticeable online. And start building influence among the people who matter. The branding game is a long term investment. But all it takes is to start small first. The compounded gains is for those believe in the long term value 💪🏻 #personalbranding #contentcreation #community