Every day, Shazam gets millions of requests from users around the world who are curious about the artist behind a song. These requests come from all over—TikTok videos, car commercials, overhearing something in the wild—which makes it a powerful tool for predicting tomorrow’s heavy hitters. For 2025, we’ve assembled six genre-focused playlists—based on Shazam data and reviewed by our editors—that feature artists poised to have a breakthrough year. Latin music is very likely due for more from breakout stars like Argentinian singer DobleP (known for putting his own spin on the home-grown sound RKT, a hybrid of cumbia and reggaetón that emerged from Buenos Aires in the late 2000s) and Venezuela-born, Colombia-raised singer Maisak, whose song “SE ME OLVIDA”, a duet with Colombian singer Feid, first entered Shazam’s radar in June 2024 and quickly went viral. Have a listen and add the ones you love to your library before the world catches on.