Snap up this viral and best-selling SPF50+ sunscreen at Boots today (Picture: Beauty of Joseon)
Snap up this viral and best-selling SPF50+ sunscreen at Boots today (Picture: Beauty of Joseon)

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Skincare lovers, we have news for you: The viral Korean skincare brand Beauty of Joseon is officially available at Boots. This is a run, don’t walk situation.

Yep, you can now log on down to Boots dot com and pick up all the viral Beauty of Joseon skincare you’ve seen plastered across TikTok, including the Glow Serum, Ginseng Essence Water and, most importantly, the Relief Sun: Rice + Probiotics.

This organic sunscreen has been blowing users away with its ultra-sensitive and lightweight formula, not forgetting its utterly affordable price tag (yup, it’s less than £20).

Snapping up tens of thousands of five-star reviews, this best-selling and viral sunscreen boasts ultra-high SPF 50+ PA++++ UVA and UVB ray protection that’s perfect for the sunnier months while remaining silky and lightweight on the skin.

Beauty of Joseon Relief Sun : Rice + Probiotics, 50ml

Beauty of Joseon Relief Sun : Rice + Probiotics, 50ml

Snapping up tens of thousands of five-star reviews, this best-selling and viral sunscreen boasts ultra-high SPF 50+ PA++++ UVA and UVB ray protection that’s perfect for the sunnier months while remaining silky and lightweight on the skin.

shop £15.50

Akin to a light moisturiser, the unique formula isn’t sticky or slippery like some other sun creams, instead quickly absorbing into the skin for intense hydration and a matte finish that creates a nourished and radiant base.

The suncream is great for no-makeup days or as the last step before makeup application, too. Silky and lightweight, it instantly absorbs into the skin without pilling or leaving a white cast for a gorgeous and perfected canvas.

This is all thanks to the cocktail of skin-loving and gentle ingredients packed into the tube, including, as the namesake suggests, rice extract 30% and grain fermented extracts.

Great for no-makeup days or as the last step before makeup application, the silky sun cream doesn’t pill or leave any white cast, instead instantly absorbing into the skin for a gorgeous canvas (Picture: Beauty of Joseon)
Great for no-makeup days or as the last step before makeup application, the silky sun cream doesn’t pill or leave any white cast, instead instantly absorbing into the skin for a gorgeous canvas (Picture: Beauty of Joseon)

In the Joseon Dynasty, rice bran water was used like the toner of today, and it was called Beauty Water to achieve, well, beautiful skin. Rice bran is rich in vitamins B, C, and E, as well as amino acids and minerals, and it deeply moisturises dry skin for a replenished and glowing complexion.

Grain fermented extracts are also full of vitamins, amino acids and minerals that work together to soothe, calm, and revitalise your complexion.

Who knew trusty rice could do so much for our skin?

So, we can’t say we’re surprised that this gorgeously lightweight Beauty of Joseon sunscreen is one of the brand’s most viral and biggest sellers, with users calling it the ‘best sunscreen EVER’.

‘I use this as a moisturizer because it leaves my skin feeling super smooth and glossy (like glass skin!).’ Raved one five-star reviewer. ‘Does not smell or feel like typical sunscreen, feels like lotion! Very nice.’

Akin to a light moisturiser, the unique formula isn’t sticky or slippery like some other sun creams, instead quickly absorbing into the skin for intense hydration (Picture: Beauty of Joseon)
Akin to a light moisturiser, the unique formula isn’t sticky or slippery like some other sun creams, instead quickly absorbing into the skin for intense hydration (Picture: Beauty of Joseon)

Another wrote: ‘I’m thrilled with BOJ Sunscreen! It provides great UV protection and feels light on the skin. It absorbs quickly without any greasy residue, perfect for daily use. It also keeps my skin hydrated and is gentle on sensitive skin. Highly recommended!’

‘I’ve been hearing so much about this brand and specifically the sunscreen all over tiktok and finally decided to purchase it,’ Added a third reviewer. ‘Best decision ever!

‘I’ve dealt with acne for almost 12 years and it’s recently subsided a lot but I’ve been dealing with textured skin and a lot of redness after the acne. But right when I started using this less than a week later my family and friends started telling me they noticed a difference in my skin.’

This one might be a real gamechanger…

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