Television
Tim Hortons increases its TV buy and finishes in first: AdEase
Leon’s Furniture was the second most active advertiser from Sep. 30 to Oct. 6.
Bell Media extends Warner Bros. Discovery deal, settles dispute
The expanded deal includes a coproduction agreement to develop original Canadian content.
Quaker brings the Breakfast Bar reno to hockey’s birthplace
A segment showing the transformation of Deline’s arena kitchen is airing on the season opener of Hockey Night in Canada.
ATN nabs broadcast rights for new National Cricket League
The Canadian broadcaster will air the inaugural season the Dallas-based National Cricket League.
McDonald’s continues to dominate the TV market
Subaru came in second, followed by Leon’s Furniture.
Meridian funnels ad spend toward DOOH
The campaign looks to educate Ontarians on the services credit unions offer.
Prime Video unveils game show programming block
The Winning Wednesday lineup includes four new game shows.
Majority of women’s sports fans are brand loyal, report finds
Canadian Women & Sport published two studies that provide insight into the interests of this population.
CTV most popular among Millennials and Gen Xers
According to MTM’s latest report, the growth of connected TV has mirrored the popularity of SVOD, with three quarters of anglophones now using it.
McDonald’s dominates the TV market for the sixth straight week
Compared to the previous week, the QSR reduced its spend.
Media News: CBC expands FAST portfolio, Amazon sells out NHL ad inventory
Heartland and Murdoch Mysteries join the broadcaster’s growing fall catalogue.
CBC, Bell plan Indigenous-led programming
For this year’s National Day for Truth and Reconciliation, the broadcasters have programmed commemorative content.
McDonald’s stays on as top advertiser, followed by The Brick: AdEase TV
The QSR has been the most active advertiser for four weeks in a row.
Corus launches new lifestyle channels Home, Flavour
The new brands will take the place of HGTV Canada and Food Network Canada.
Bell sells stake in MLSE to Rogers
The $4.7 billion deal will give Rogers 75% ownership of the sports conglomerate.
