Social
Family dinners and 90’s fashion among Pinterest trends for this summer
The company’s latest report provides a glimpse of the most popular searches over the last year in the app.
Narcity signs as ad sales representative for Wildin Media
The deal aims to expand brands’ reach in Western Canada and enhance their engagement with Gen Z.
TikTok starts tagging AI-generated content in the app
To curb misinformation head of the American elections, the social network is adding watermarks to photos and videos that are uploaded to the app.
Global Gamechangers: Budweiser hijacks songs on Spotify
Budweiser discovered that hundreds of songs reference its brand in Brazil, so naturally it transformed the content into covert ads.
Social networks are the leading media channel for ad spend
WARC Media’s latest report shows that investment in AI has helped increase the popularity of the platforms.
Coors Seltzer encourages pledges to do less
The tongue-in-cheek campaign encourages water conservation with a campaign that runs across several media channels.
Sobeys is sending motivation to Canadian Olympians
The grocer hopes to bring people together with a microsite that will house inspirational messages sent to Team Canada.
Bumble brings mass media buy to Canada
The dating app is placing OOH ads in Toronto and Montreal, as well as spots across social media and TV.
Snap and Meta reveal updated AR and AI tools
The social media companies recently updated advertiser and user offerings with new tech tools.
A quarter of Canadian youth are using AI tools
MTM’s report also reveals which social media platforms are prefered by the youngest internet users.
Pinterest posts positive Q1 results, driven by its AI technology
The social media company ended the first three months of the year with 518 million global monthly active users.
TikTok looks to improve online security amid possible ban in the U.S.
The latest update is intended to provide more clarity around acceptable content, while removing accounts that go against its policies.
Meta increases its revenue thanks to AI in advertising
The social networking giant’s revenues rose 27% to $36.4 billion in the first quarter of the year.
Media Moves: Google delays cookies phase-out, TikTok ban officially underway
A cookie-less future delayed, while TikTok’s ban edges closer.
Snapchat drives brand exposure among newcomers
A Kantar study found that newcomers use the app not only before they migrate, but also after they move.
