Social

Social media shopping is catching up to ecommerce

A new report by Horizon Media shows the trend is driven by GenZ and Millennials.

Meta announces marketing tool updates

The tech giant unveils updates to its video ecosystem, creator content and GenAI tools.

Snapchat rolls out new ad placements

The social network has updated its Snap Map to include sponsored places of interest.

TikTok unveils new performance ad solutions

The new AI-powered solutions are designed to automate, measure and maximize ad campaigns.

Pinterest reveals new AI-powered ad-products

The platform launched a suite of tools designed to decrease campaign creation time with 50% less inputs required.

Pinterest adds two new features to Collages

The new options for remixing and sharing are rolling out to users globally on iOS and Android.

BILI expands its social platform with CFL influencers

The extension allows brands to connect directly with athletes and their families.

Brands can now use ad-embedded chatbots on Meta

The company is powering Messenger, WhatsApp, Instagram, and Facebook with new AI-based features.

Media News: CBC expands FAST portfolio, Amazon sells out NHL ad inventory

Heartland and Murdoch Mysteries join the broadcaster’s growing fall catalogue.

Why Amex is making a bigger bet on social platforms

The brand’s latest campaign aims to attract small business owners.

Canada Dry launches ginger beer with spicy social game

The game, which also includes OOH, digital and influencers, is a first for the brand.

Instagram and Snapchat roll out new features for teens and creators

AI, a simplified design, and stronger age restrictions are among the updates.

Pinterest expands shoppable Amazon ads to Canada

The partnership enables users to purchase a product on Amazon directly via an ad.

Snapchat looks to grow ad business with brand-sponsored messages

The new ad unit will allow brands to share content with users in their messaging feed.

SJC publication hits newsstands with eight advertisers

Volvo, Aeroplan, Turkish Airlines, Patron Tequila, Emblem Developments and Nobu Hotel are among the brands that partnered for 3’s inaugural issue.