Interactive
Google allows brands to target viewers of Youtube creator videos
The move follows research that shows Gen Z are increasingly watching content around trending topics.
Spotted! Evian wants to educate tennis fans with experience
The Mountain of Youth clubhouse, set up at the National Bank Open, explains the brand’s history to visitors.
OpenAI takes on Google with new search platform
SearchGPT is being trialled by a small group of users, with plans to integrate the final version into ChatGPT.
Live sports to drive global ad revenue growth
The PwC Global Entertainment and Media Outlook 2024-2028 projects global industry revenue to reach US$3.4 trillion in 2028.
Nutella CGI activation lands in Yonge-Dundas Square
The hot-air balloon is part of an integrated campaign aimed at younger millennials.
Mini-Wheats leverages Spotify to celebrate Canadians’ small wins
The WK Kellogg brand has launched jingles to promote its latest campaign “There’s Nothing Mini About It”.
Cartier takes to Snapchat for AR ring experience
Although the tech is exclusive now, the social platform will roll out similar tech for creators and developers in Lens Studio soon.
NHL and partners take over Toronto for All-Star Weekend
The 2024 Hyundai NHL Fan Fair and 2024 NHL All-Star Weekend is bringing dozens of branded events and activations to the city.
Destination Canada creates pickleball spa to lure U.S. visitors
A supporting campaign by Initiative includes online and DOOH placements across NYC and near other pickleball courts.
Days Inn closes two on-ice sponsorships
The hotel chain will be a sponsor of the upcoming Canadian Hockey League and Curling Canada events.
Coors Light Chill Train on track to reach the Super Bowl
Fans in Vancouver, Calgary and Toronto can catch the train as it journeys to Las Vegas for the Big Game.
Media Pulse adds in-game advertising through Anzu
The partnership brings advanced in-game advertising at scale to Canadian brands.
Spotted! Wonka escapes to Yorkdale
Warner Bros. Pictures Canada is offering mallgoers a peek into the fantastic world of Willy Wonka with a walk-in exhibition at the Toronto mall.
IPG Mediabrands adds AI to its in-house mix
The company is continuing to build on its partnership with Google Cloud, this time with a global rollout of a new AI tool to streamline workflows.
Spotted! RSEQ offers an anti-smoking message with a filter
The organization is using a popular TikTok feature to discourage a bad habit among Quebec’s youth.
