Digital
Media Moves: Rogers, La Presse, Paramount and X
In case you missed it, here are the new tools and channels being launched by mediacos.
Interac rolls out first-ever ad made from lost wallets
The OOH board is meant to encourage Canadians to add Interac debit to their phone’s digital wallet.
Snapchat releases online safety tools for teens in wake of lawsuits
The app is introducing updates aimed at schools and educators.
Torstar sources audience data through new Paymi partnership
The new program will provide advertisers with information on users’ shopping behaviour.
Perplexity prepares to introduce ads amid plagiarism allegations
The Gen AI platform plans to launch sponsored ad units for brands in Q4.
CBC unveils coverage of the 2024 Paralympic Games
More than 2,000 hours of coverage will be broadcast live across multiple platforms.
PHD launches AI resource for the agency and clients
Ascension is a guide to help navigate the impact of Generative AI on the marketing industry.
KFC and KD partnership takes over Yonge-Dundas
The brands’ new campaign also includes paid social networks and influencers.
Popular podcast “Call Her Daddy” moves to SiriusXM
The audio company also gains exclusive advertising sales rights to Unwell Network’s roster of pods.
Fubo introduces ad opportunities with Premier League kick-off
The new ad units includes banner ads with enhanced targeting capabilities.
Lumio encourages participation in the classroom with digital campaign
The learning platform aims to connect board sports to active, engaged classroom learning.
Reddit begins badge program for partners
Agencies that obtain certification will receive exposure through the company’s various channels.
Mplus launches post-purchase survey tool for retailers
Precision Retail enables brands to acquire zero-party data from customers, such as their shopping preferences.
Instacart expands its ad capabilities in Canada
Danone is the first company to test out the new suite of display ads.
X lawsuit prompts dissolution of GARM
The antitrust lawsuit filed by the social media platform this week also targeted several major brands.
