Greg Hudson
Google allows brands to target viewers of Youtube creator videos
The move follows research that shows Gen Z are increasingly watching content around trending topics.
David Rusli tapped to be CSO at Wavemaker
The move comes after spending nearly six years at Publicis.
In a TIFF: Campari plans red carpet activations
The Negroni brand recently signed a deal to be the official cocktail sponsor for the film festival.
Remy Martin and Usher partner for North American tour
The cognac brand will host fan experiences as the exclusive spirit sponsor.
Cuts hit The Telegram and its 150-year-old printing press
After being acquired by Postmedia last month, the paper cut nearly 30% of its newsroom.
Embark inks deal with CFL to help families save for school
The financial services company will be visible on sidelines, on broadcasts, and in digital and social media activations.
BMO and TMU ink new partnership
The multi-year commitment makes the company the official banking partner of the university’s athletics.
Popular podcast “Call Her Daddy” moves to SiriusXM
The audio company also gains exclusive advertising sales rights to Unwell Network’s roster of pods.
TikTok adds group chat to its platform
The new feature comes with certain safety restrictions for younger users.
CMDC and ACA raise concerns over Digital Services Tax
While the 3% levy is aimed at global companies like Google and Amazon, the true cost will be passed on to media agencies and advertisers.
Rogers tees up with the Presidents Cup
The company is the official telecommunications partner of the tournament, which returns to Canada after 17 years.
Bonterra unveils interactive mural to help clean the ocean
The brand is also creating an installation piece at the Canadian Science and Technology Museum.
The Trade Desk continues to report revenue growth
The company saw positive results for Q2, thanks to new streamer partnerships and a wider adoption of UID2.
Cineplex optimistic about exhibition business despite rev decline
The company reported gains in digital, cinema and place-baced media for Q2.
Toronto’s WNBA Team begins its branding journey
Canadians are invited to help shape the name, logo and mascot for the country’s first professional women’s basketball team.
