Will podcast advertising dominate B2B SaaS marketing trends? And how will the demand for CTV shape up in 2025? Find out more from this weekly martech highlight:

Marketing and Marketing Tech Quote-of-the-Week!

Many marketers rely too heavily on obvious intent signals, overlooking other user behaviors. Balancing personalization with privacy can result in campaigns that are either too generic or overly intrusive. Additionally, a lack of integration between data insights and actionable strategies reduces campaign efficiency.

– Aman Sareen, CEO @ Aarki

MarTech Shoutout-of-the-Week!

Mixpanel

Mixpanel is a powerful real-time analytics platform that helps companies measure and optimize user engagement.

Top MarTech News of The Week – 13^th to 17^th Jan 2025

• Simpli.fi Launches Next-Generation AI-Powered Advertising Solutions to Streamline and Improve Marketing for Companies of All Sizes
• The Trade Desk Announces Agreement to Acquire Sincera
• Full Circle Insights Launches Account-Based Marketing Performance Tracking Solution

Top MarTech Articles on AdTech, Headless CMS, Podcast Advertising and more!

• 2025 Ad Tech Predictions: A Changing Landscape for Digital Marketing
• Generative Engine Optimization (Geo) – The New Frontier of Proactive Brand Management
• 3 Trends Shaping the Future of CTV Advertising
• Tuned In: How Podcast Advertising Is Changing the Marketing Game
• How can Martech Help Integrate Multi-sensory Data Elements into Digital Campaigns
• Headless Versus Hybrid Content Management Systems – What’s Right For You?
• Marketing in the Age of Relevance: Addressing the Brand Relevancy Crisis with Martech
• From Chaos To Clarity: How A Martech Stack Map Can Revolutionize Your Marketing Operations

MarTech Q&A of The Week

Advertising isn’t going away. People want to be informed about products that can make their lives better, but with AI content consumption, I suspect there will be some awkward period where society is trying to find an appropriate balance, and I don’t suspect we will land on an “Everything is AI” content-scape. In the long run, I think AI will be assistive—more people will have more access to more content that they like more because more people will be able to make it more cheaply.

–   Andrew Pascoe, Vice President Of Data Science Engineering @ NextRoll

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 220: Customer Success Tips for B2B with Rachel Sherriff, Chief Customer Officer at Recurly

Episode 219: The State of Al and AdTech: with Oz Etzioni, CEO and Co-founder of Clinch

Episode 218: The Evolving MarTech and SalesTech Ecosystem: with Rony Vexelman, VP Marketing at Optimove