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  • White Paper

Accelerate growth through test-and-learn marketing culture

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Marketing Effectiveneness, Marketing Planning
  • Case Study

Audience Insights case study: Behavioral segmentation improves acquisition efforts

  • Audience Insights
  • Case Study

Marketing Effectiveness case study: Building a simple, actionable, measurable brand model
  • Case Study

Marketing Effectiveness case study: Optimizing member outreach campaigns improves health outcomes

  • Marketing Effectiveneness
  • Case Study

GTM Consulting case study: New go-to-market sales strategy improves sales efficiency by 42%

  • Sales Channel Effectiveness
  • Case Study

Raymarine case study: A new life on a hundred-year story

  • Creative and Content
  • Case Study

HealthEdge case study: A rebrand with an edge
  • Case Study

FIS case study: Hyper-targeted 1: Few campaign creates “More Than” a feeling
  • Case Study

Bitrise case study: Buckle up for a really good campaign story

  • Digital Experiences, Managed Technology Operations, Martech Application Implementation
  • Case Study

Graebel case study: An interactive DEI journey inspires next-level outcomes

  • Embedded Analytics, Martech Application Implementation
  • Case Study

Chevron case study: Influencer video series opens minds and inspires decision makers
  • Case Study

Graebel case study: Proving “people first” is second to none

  • Martech Application Implementation

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