Your Ad preferences page lets you adjust the ads you see while on Facebook and gives you the ability to update your ad settings to control information we can use to show you ads.
View and adjust your Ad preferences:
Click your profile picture in the top right of Facebook.
Select Settings & privacy, then click Settings.
Click Accounts Center, then click Ad preferences.
Note: Not everyone will be able to access this setting in Accounts Center at this time.
If these steps don't work for you, try updating your app or go to accountscenter.facebook.com on your web browser.
Tap
![Menu](https://static.xx.fbcdn.net/assets/?revision=500667649490090&name=fb-hamburgerlight-iphone&density=1)
in the bottom right of Facebook.
Tap
Settings & privacy, then tap
Settings.
Tap Accounts Center, then tap Ad preferences.
Note: Not everyone will be able to access this setting in Accounts Center at this time.
If these steps don't work for you, try updating your app or go to accountscenter.facebook.com on your web browser.
Tap
![menu](https://static.xx.fbcdn.net/assets/?revision=500667649490090&name=fb-hamburgerlight-android&density=1)
in the top right of Facebook.
Tap
Settings & privacy, then tap
Settings.
Tap Accounts Center, then tap Ad preferences.
Note: Not everyone will be able to access this setting in Accounts Center at this time.
If these steps don't work for you, try updating your app or go to accountscenter.facebook.com on your web browser.
Tap
![menu](https://static.xx.fbcdn.net/assets/?revision=500667649490090&name=fb-hamburgerlight-android&density=1)
in the top right of Facebook.
Tap
Settings & privacy, then tap
Settings.
Tap Accounts Center, then tap Ad preferences.
Note: Not everyone will be able to access this setting in Accounts Center at this time.
If these steps don't work for you, try updating your app or go to accountscenter.facebook.com on your web browser.
Tap
![Menu](https://static.xx.fbcdn.net/assets/?revision=500667649490090&name=fb-hamburgerlight-iphone&density=1)
in the bottom right of Facebook.
- Scroll down and tap Settings & Privacy, then tap Settings.
- Scroll down to Permissions and select Ad preferences.
Note: Not everyone will be able to access this setting in Accounts Center at this time.
If these steps don't work for you, try updating your app or go to accountscenter.facebook.com on your web browser.
View and adjust your Ad preferences
Tap
![menu](https://static.xx.fbcdn.net/assets/?revision=500667649490090&name=fb-hamburger-circle-fblite&density=1)
in the top right of Facebook.
- Scroll down and tap Settings.
- Scroll down to Permissions and select Ad preferences.
- From your Ad preferences page, you can update your interests, choose what Facebook information we use to show you ads and adjust your general ad settings.
Note: Not everyone will be able to access this setting in Accounts Center at this time.
If these steps don't work for you, try updating your app or go to accountscenter.facebook.com on your web browser.
From here, you can select Customize ads or Manage info.
In the
Customize ads tab you can:
- See your ad activity
- Manage your ad topics
- See the ads you’ve saved
- Review advertisers you saw ads from
In the
Manage info tab you can:
- Manage information from your profile used to show you ads
- Personalize ads based on your Activity information from ad partners
- Choose if you get ads shown by Meta in other apps
- Choose who can see your social interactions alongside ads.
Updating Ad preferences is not available on basic mobile browser. Please use a different platform to update your ad preferences.
Note: Changing your ad preferences influences which ads you see, but it won’t change the total number of ads you see.
Advertisers you saw ads from
The Advertisers you saw ads from section of Ad preferences lets you see the advertisers we’ve shown you ads from most recently. These are advertisers we think will be most interesting and relevant to you based on your activity on and off Facebook. You can choose to hide ads from these advertisers and view which advertisers you’ve already hidden.
Hide ads from an advertiser
Click your profile picture in the top right of Facebook.
Select Settings & privacy, then click Settings.
Click Accounts Center, then click Ad preferences.
- Click the Customize ads tab.
- Click Advertisers you saw ads from.
- Below Advertisers you saw ads from, you’ll see a list of advertisers. Click on any advertiser you want to hide ads from and then click Hide ads.
Hide ads from an advertiser:
Tap
![Menu](https://static.xx.fbcdn.net/assets/?revision=500667649490090&name=fb-hamburgerlight-iphone&density=1)
in the bottom right of Facebook.
Tap
Settings & privacy, then tap
Settings.
Tap Accounts Center, then tap Ad preferences.
- Tap the Customize ads tab.
- Tap Advertisers you saw ads from.
- Below Advertisers you saw ads from, you’ll see a list of advertisers. Tap on any advertiser you want to hide ads from and then tap Hide ads.
Hide ads from an advertiser
Tap
![menu](https://static.xx.fbcdn.net/assets/?revision=500667649490090&name=fb-hamburgerlight-android&density=1)
in the top right of Facebook.
Tap
Settings & privacy, then tap
Settings.
Tap Accounts Center, then tap Ad preferences.
- Tap the Customize ads tab.
- Tap Advertisers you saw ads from.
- Below Advertisers you saw ads from, you’ll see a list of advertisers. Tap on any advertiser you want to hide ads from and then tap Hide ads.
Hide ads from an advertiser
Tap
![Main Menu](https://static.xx.fbcdn.net/assets/?revision=500667649490090&name=fb-hamburgerlight-touch&density=1)
in the top right of Facebook.
- Scroll down and tap Settings.
Tap Accounts Center, then tap Ad preferences.
- Tap the Customize ads tab.
- Tap Advertisers you saw ads from.
- Below Advertisers you saw ads from, you’ll see a list of advertisers. Tap on any advertiser you want to hide ads from and then tap Hide ads.
Hide ads from an advertiser
Tap
![menu](https://static.xx.fbcdn.net/assets/?revision=500667649490090&name=fb-hamburger-circle-fblite&density=1)
in the top right of Facebook.
- Scroll down and tap Settings & Privacy, then tap Settings.
- Scroll down and tap Ad preferences.
- Tap the Customize ads tab.
- Tap Advertisers you saw ads from.
- Below Advertisers you saw ads from, you’ll see a list of advertisers. Tap on any advertiser you want to hide ads from and then tap Hide ads.
Note: Not everyone will be able to access this setting in Accounts Center at this time.
If these steps don't work for you, try updating your app or go to accountscenter.facebook.com on your web browser.
Ad topics
Ad topics is a list of topics you can choose to see less of while on Facebook and Instagram. These include ad topics such as alcohol, parenting, pets and
social issues, elections or politics. Please note, the social issues, elections or politics topic preference is not available in every country.
Adjust your Ad topic preferences:
Click on your profile picture in the top right, then click Settings & privacy.
Click
Settings.
Click Accounts Center, then click Ad preferences.
- Click the Customize ads tab.
- Click See all next to Ad topics.
- Below Ad topics advertisers can use to reach you, you’ll see topics that represent interest categories advertisers can use to reach you. We add you to these categories based on your activity.
- To see less of an ad topic, click the topic you want to see less of and then select See less.
Adjust your Ad topic preferences:
Tap
![Menu](https://static.xx.fbcdn.net/assets/?revision=500667649490090&name=fb-hamburgerlight-iphone&density=1)
in the bottom right of Facebook.
Tap
Settings & privacy, then tap
Settings.
Tap Accounts Center, then tap Ad preferences.
- Tap the Customize ads tab.
- Tap See all next to Ad topics.
- Below Ad topics advertisers can use to reach you, you’ll see topics that represent interest categories advertisers can use to reach you. We add you to these categories based on your activity.
- To see less of an ad topic, tap the topic you want to see less of and then tap See less.
Adjust your Ad topic preferences in Accounts Center
Tap
![Menu](https://static.xx.fbcdn.net/assets/?revision=500667649490090&name=fb-hamburgerlight-iphone&density=1)
in the bottom right of Facebook.
Tap
Settings & privacy, then tap
Settings.
Tap Accounts Center, then tap Ad preferences.
- Tap the Customize ads tab.
- Tap See all next to Ad topics.
- Below Ad topics advertisers can use to reach you, you’ll see topics that represent interest categories advertisers can use to reach you. We add you to these categories based on your activity.
- To see less of an ad topic, tap the topic you want to see less of and then tap See less.
Adjust your Ad topic preferences in Accounts Center
Tap
![Main Menu](https://static.xx.fbcdn.net/assets/?revision=500667649490090&name=fb-hamburgerlight-touch&density=1)
in the top right of Facebook.
- Scroll down and tap Settings.
Tap Accounts Center, then tap Ad preferences.
- Tap the Customize ads tab.
- Tap See all next to Ad topics.
- Below Ad topics advertisers can use to reach you, you’ll see topics that represent interest categories advertisers can use to reach you. We add you to these categories based on your activity.
- To see less of an ad topic, tap the topic you want to see less of and then tap See less.
Adjust your Ad topic preferences
Tap
![menu](https://static.xx.fbcdn.net/assets/?revision=500667649490090&name=fb-hamburgerlight-android&density=1)
in the top right of Facebook.
Tap
Settings & privacy, then tap
Settings.
Tap Accounts Center, then tap Ad preferences.
- Tap the Customize ads tab.
- Tap See all next to Ad topics.
- Below Ad topics advertisers can use to reach you, you’ll see topics that represent interest categories advertisers can use to reach you. We add you to these categories based on your activity.
- To see less of an ad topic, tap the topic you want to see less of and then tap See less.
Adjust your Ad topic preferences
Tap
![menu](https://static.xx.fbcdn.net/assets/?revision=500667649490090&name=fb-hamburger-circle-fblite&density=1)
in the top right of Facebook.
- Scroll down and tap Settings.
- Scroll down to Permissions and select Ad preferences.
- Tap the Customize ads tab.
- Tap See all next to Ad topics.
- Below Ad topics advertisers can use to reach you, you’ll see topics that represent interest categories advertisers can use to reach you. We add you to these categories based on your activity.
- To see less of an ad topic, tap the topic you want to see less of and then tap See less.
On the Ad topics page, you’ll now see this topic below Your ad topic choices. You can change your preference at any time by selecting a topic and choosing No preference.
You can also browse all ad topics and choose to see less of the ones you aren’t interested in by using the search bar at the top of the Ad topics page.
Note:
- If you have linked your Facebook and Instagram accounts, your ad topic preference selections will apply across both accounts. If you have not linked your accounts, you can learn how to update your ad topic preferences for the ads you see on Instagram.
- If you choose to see less of an ad topic, you won’t get as many ads about that topic, and advertisers can’t target you based on an interest in it. You may still see some ads related to these topics even if you chose to see less of them. If you do see an ad related to a topic that you chose to see fewer of, you can hide the ad, and we’ll use your feedback to improve the relevance of the ads you see.
If you add accounts to the same Accounts Center (for example, your Facebook and Instagram accounts), we’ll adjust this
setting to match across your accounts. For ad topics you’ve selected to See less of, we’ve applied that preference to all accounts in the same Accounts Center.
Please note, all advertisers are subject to our ad policies. Ads that promote or reference
restricted content categories must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Facebook's targeting guidelines and applicable local laws.
Ad preferences
Your Ad preferences page also let you see how we’re using information to show ads we think will be most interesting for you and let you adjust how this information can be used to show you ads. In your Ad preferences page you can:
- View common questions about how information is used to show you ads on Facebook.
- Choose whether or not we can show you personalized ads based on your activity on other websites, apps or offline.
- Review what information advertisers can use to reach you, such as certain Facebook Profile information and other categories, and choose whether this information can be used to show you ads.
- View advertisers that can choose to show their ads to certain audiences you have been included in based on your activity or information and decide whether these audiences can be used to show you ads.
- Choose how advertisers can reach you off of Meta Company Products.
- Adjust who can see your social interactions alongside ads on Facebook.
Note: You can also visit the Accounts section in Accounts Center to control how your information is combined and used across your accounts, including for ads.