Put simply, we answer questions about entertainment. Big questions. Hairy questions. The ones that are crucial to your business decisions but hard to answer. And ones you might not even know to ask.
Luminate’s Research and Consultation team is available to help chart a path forward for your business by leveraging our data and deep industry expertise.
All consulting engagements deliver concrete recommendations, a formulated action plan, and final deliverables in the format of your choice.
Luminate answers those questions by posing the right questions and conducting extensive surveys.
We design the surveys for our core studies to answer the biggest questions facing the industry. When we work with clients on exclusive, custom projects, we help them figure out which questions they should and shouldn’t ask.
For our general population surveys we convene a panel that accurately reflects the actual population of that country or group. Participants take the survey online in their preferred language.
Each response is reviewed to assure the results are logical, representative of human interaction (not of bots!) and that the data can be trusted.
We distill thousands of data points, surfacing the ones that offer actionable insights.
We deliver a comprehensive view of the results and analysis through our proprietary reports, and online dashboards.
All forms of entertainment:
Our original data studies are field under supervision by luminate power our reporting products.
DESCRIPTION: a study that tracks every form ofentertainment consumers engage in. It gives you visibility into consumer behaviors, preferences, attitudes, likes and dislikes when it comes to the most popular ways people spend their leisure time.
COUNTRIES AVAILABLE: US and UK
CADENCE: quarterly in the US, annually in the UKTrended data from Q1 2022
EXAMPLE OF TOPICS COVERED
Fanship and Behaviors
Engagement
Platforms
Motivations
Category purchasing
Entertainment Deep Dives (sports, music, TV/film, gaming, etc.)
And many more topics focused on the most popular activities today such as gaming, music, sports, podcasting, books, live events – just to name a few!
DESCRIPTION: a study that tracks every form ofentertainment consumers engage in. It gives you visibility into consumer behaviors, preferences, attitudes, likes and dislikes when it comes to the most popular ways people spend their leisure time.
COUNTRIES AVAILABLE: US and UK
CADENCE: quarterly in the US, annually in the UKTrended data from Q1 2022
EXAMPLE OF TOPICS COVERED
Fanship and Behaviors
Engagement
Platforms
Motivations
Category purchasing
Entertainment Deep Dives (sports, music, TV/film, gaming, etc.)
And many more topics focused on the most popular activities today such as gaming, music, sports, podcasting, books, live events – just to name a few!
DESCRIPTION: a study that tracks every form ofentertainment consumers engage in. It gives you visibility into consumer behaviors, preferences, attitudes, likes and dislikes when it comes to the most popular ways people spend their leisure time.
COUNTRIES AVAILABLE: US and UK
CADENCE: quarterly in the US, annually in the UKTrended data from Q1 2022
EXAMPLE OF TOPICS COVERED
Fanship and Behaviors
Engagement
Platforms
Motivations
Category purchasing
Entertainment Deep Dives (sports, music, TV/film, gaming, etc.)
And many more topics focused on the most popular activities today such as gaming, music, sports, podcasting, books, live events – just to name a few!
DESCRIPTION: a study that tracks every form ofentertainment consumers engage in. It gives you visibility into consumer behaviors, preferences, attitudes, likes and dislikes when it comes to the most popular ways people spend their leisure time.
COUNTRIES AVAILABLE: US and UK
CADENCE: quarterly in the US, annually in the UKTrended data from Q1 2022
EXAMPLE OF TOPICS COVERED
Fanship and Behaviors
Engagement
Platforms
Motivations
Category purchasing
Entertainment Deep Dives (sports, music, TV/film, gaming, etc.)
And many more topics focused on the most popular activities today such as gaming, music, sports, podcasting, books, live events – just to name a few!
Our original data studies are fielded under supervision by Luminate and power all of our reporting products.
DESCRIPTION: An original study that provides visibility into consumer behaviors, preferences, attitudes, likes, dislikes and all of the most popular ways people engage with entertainment and spend their leisure time.
COUNTRIES AVAILABLE : US and UK
CADENCE: Quarterly in the US, annually in the UK
Trended data from Q1 2022
SAMPLE TOPICS COVERED:
Additional activity topics include: music, sports, podcasting, books, and live events.
DESCRIPTION: A music landscape study that covers all key topics of music fan engagement.
Global and local:
The M360 study survey is fielded in the US and in 29 countries around the globe. Questionnaire consistency allows for market-to-market comparisons, while the incorporation of regionally-adapted topics allow for a nuanced, local perspective.
GLOBAL OFFERINGS:
Americas: US, Canada, Mexico, Brazil, Argentina, Chile, Colombia
Europe: UK, France, Germany, Italy, Spain, Ireland, Netherlands, Portugal, Poland
APAC: Japan, South Korea, India, Philippines, Thailand, Vietnam, Indonesia, Malaysia, Australia
MENA: South Africa, Egypt, Saudi Arabia, The UAE, Turkey
CADENCE: Biannual in the US, annually in all other markets
U.S. Music 360 has been conducted for a decade, and has consistent trended data starting in Summer 2021. Trending data also available in most global markets.
SAMPLE TOPICS COVERED:
DESCRIPTION: A comprehensive study that explores music fan attitudes towards more than three-hundred specific musical artists, as well as their overarching perceptions of key and emerging genres.
CADENCE: Quarterly in the US, with trending data starting in 2021.
ARTIST FANS:
GENRE/SUBGENRES:
DEEP DIVE INTO FAN BEHAVIOR FOR ANY ARTIST OR GENRE/SUB-GENRE…
DESCRIPTION: A landscape study that covers all key topics surrounding consumer engagement with podcasts. This study provides visibility into how podcast listeners / viewers tune into this growing format and their behaviors, preferences, attitudes, likes and dislikes.
CADENCE: Annually in the US, among those who engage with Podcasts, trended back to 2021.
SAMPLE TOPICS COVERED:
This report, available in PDF format, delivers a complete view of music engagement within a specific country or region. It examines the topics that matter most to consumers including: modes of discovery, genres, streaming platforms and formats, social media, live performance and more. Trending data included for most global markets editions.
Source: Music 360 Study
This PDF formatted report, answers the question, “who is the podcaster of today,” and explores the fast changing world of audio and video podcasting including: host impact, content needs, platform usage, advertising impact, and more. Insights trended to 2021 reveal market changes.
Source: Podcast 360 Study
Luminate Intelligence reports provide crash courses on specific audiences, demographics and global markets. Available in PDF format, they are primers on specific target audiences, such as genre fan-bases, artist fans, demographic members and country-specific audiences. These more compact reports draw from multiple Luminate studies and proprietary datasets, as well as other verified sources to create a three-dimensional picture of each topic.
Source: Audience Intelligence Reports pull from all available Luminate proprietary data sets.
For those of you who want to get your hands on the data to slice and dice it in real time, Luminate Research dashboards within our secure portal are for you.
Inquire about consultative services available in global research, audience insights and brand marketing across all entertainment.
As entertainment’s preeminent data and insights company, our services unlock the most trustworthy information across music, film and television.
Inquire about our verified film & TV metadata and DEI entertainment information and resources.
Inquire about consultative services available in global research, audience insights and brand marketing across all entertainment.
Request a demo for our subscription-based music platform or our data management and matching services.
Inquire about our verified film & TV metadata and DEI entertainment information and resources.
