athena studio had a great time at the The London Textile Fair! 🪡✂🧵 2 days of insightful discussions with brands and exhibitors about #AW25, the incredible live band bringing an homage to #Queen 🎸 on day 1’s afterparty and… how we can bring sourcing back to the thrill of discovery with #sourcesheet 💚! #Trendhub, BDA London's trend division, highlighted ease and nostalgia for AW25, blending classic styles with fresh updates. The season's palette features warm #BrickDustHues, cool #IcedBlues, faded #GrungyNeutrals, soft Powered Cosmetics, and rich tones like Bottle Green and Mocha Grey. Fabrics span cozy knits, sleek satins, and soft #LiquidDenim, with delicate layers from #EverydaySheers. Key patterns to expect? Bold #ElementalTextures, modern #ChalkedLines, and painterly #ArtisticNaturePrints. We can’t wait to see how brands bring these trends to life in their upcoming collections 🔥 Thanks Textile Events and John Kelley for the incredible event and looking forward to TexPremium in December! *** We will be there to bring #sourcesheet 💚, our mobile sourcing assistant, to support buyers in their sourcing journey! Designed to save buyers hours of time ⌛ on your next sourcing trip, our (free!) mobile assistant 🤳 allows to easily #capture products + info with a single photo, #organise them in 1 place and #export with a click. #TLTF #sourcing #fabrics #trims #fashion #fashiontech #data #newapp #app
athena studio
Commerce de détail d’habillement et d’accessoires de mode
Where design meets data.
À propos
athena studio envisions a fashion industry where design meets data. That’s why we’ve built machine learning algorithms that predict the profitability and ecological impact of your designs from the get-go. Imagine a world where each product's margin and footprint are not just afterthoughts but are optimised for from inception. No more guesswork. Our platform forecasts the financial and environmental performance of each sample and generates actionable recommendations, empowering product teams to design towards their targets. We use machine learning models to solve for early-stage data gaps and ensure a streamlined, fully automated journey. athena studio is a mobile-friendly assistant that brings vital product information to your fingertips, anytime, anywhere – from sample reviews to supplier talks. Traditional fashion product development goes hand in hand with missed margin uplifts, product footprints that are higher than they should be, and substantial manual work after development. We have seen how costly this is to brands’ profitability and to our planet, and we are determined to solve this.
- Site web
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https://www.athenastudio.io
Lien externe pour athena studio
- Secteur
- Commerce de détail d’habillement et d’accessoires de mode
- Taille de l’entreprise
- 2-10 employés
- Siège social
- Luxembourg
- Type
- Société civile/Société commerciale/Autres types de sociétés
- Fondée en
- 2023
Lieux
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Principal
2340 Luxembourg, LU
Employés chez athena studio
Nouvelles
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athena studio a republié ceci
We're at The London Textile Fair #TLTF! Are you around and curious to learn more about how athena studio and #sourcesheet 💚 make the lives of fashion sourcing and product dev teams easier? Let's meet over a coffee! ☕ 👾 #athenastudio: https://lnkd.in/eCZemRvg 📲 #sourcesheet: https://lnkd.in/e8yUwfkE Happy sourcing! 🙌 #AW25 #sourcing #fabrics #trims #fashiontech #data #newapp #app
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Welcome to the team! 🎉 We are thrilled to welcome our newest member, Elle Onghena, who has joined our Business Development team today! We are so excited to have her in the team and can't wait to see the innovative approaches and fresh perspectives she will bring 🚀 #athenastudio #team #fashion #fashiontech #startup #businessdevelopment
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Hello London 👋 🇬🇧 We’re on our way to... The London Textile Fair! #TLTF is the UK’s premier platform for #fashion fabrics, clothing accessories, print design trade fair. It's a unique format where industry professionals can showcase their products to the most influential buyers and designers on the UK fashion scene. athena studio will be there to bring #sourcesheet 💚, our mobile sourcing assistant, to support buyers in their sourcing journey! Designed to save buyers hours of time ⌛ on their next sourcing trip, our (free!) mobile assistant 🤳 allows to easily #capture products + info with a single photo, #organise them in 1 place and #export with a click. 📲 Discover + Download: https://lnkd.in/eVsn_FsE Will you be there? Send us or our founder Heidi Van Dyck a message and let’s meet over a coffee ☕ Happy sourcing! 🙌 #AW25 #sourcing #fabrics #trims #fashiontech #data #newapp #app
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#GenAI is transforming fashion, but are brands ready for the risks? 🧠🔥 Fashion brands are piloting Generative AI: Kering tested a shopping and styling chatbot ‘Madeline’, Brunello Cucinelli launched a chatbot that speaks in the brand’s voice, LVMH explores internal uses through its AI Factory and Adore Me lets customers design custom prints for lingerie. But as Maghan McDowell writes for Vogue Business, GenAI comes with risks: ‘AI hallucinations’ occur when AI generates unintended or completely fabricated results. For instance, in a brand’s recent test of a luxury chatbot, a request for a “colorful floral kaftan” returned a result from the brand Camilla Australia— a brand not associated with the company behind the chatbot. There are different types of AI hallucinations: 🌀 Open hallucinations: results that are not based on any facts 🤔 Nuanced mistakes: incorrect results from misinterpretation of specific terms 🔄 Closed domain hallucinations: factually accurate results that are unintended, from incorporating irrelevant external context ⚖️ Biased outputs: incomplete or false results due to a biased training dataset As brands pilot GenAI tools, they should #mitigate their risks: start with internal use cases under strict oversight before expanding to customer-facing ones; use tools that extract existing data rather than generate new content; keep goals and structures simple; and ensure thorough fact-checking with human validation and A/B testing. 🔗 Read more: https://lnkd.in/eVKT_pq6 #fashion #AIinFashion #FashionTech #AIEthics #Innovation #RetailTech #ArtificialIntelligence #athenastudio #memesfriday #emilyinparis
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As the summer is coming to an end, we are gearing up for September: meet us in London and… Miami! #TLTF: The London Textile Fair 🇬🇧 Find us at TLTF, the UK’s leading fashion fair, where we bring #sourcesheet 💚, our mobile sourcing assistant, to support buyers on their sourcing journey! 👉VISIT: https://lnkd.in/eFCXJQie #SCITMiami2024: Supply Chain & Industrial Transformation: Fashion 🇺🇸 Our founder Heidi Van Dyck will be showcasing athena studio in Miami at the Supply Chain & Industrial Transformation: Fashion conference! 👉 REGISTER: https://lu.ma/q1dxcgv0 See you there? #fashion #fashiontech #London #Miami #SCIT #SCITMIAMI REFASHIOND Ventures: The Industrial Transformation Fund, The Worldwide Supply Chain Federation, Miami Fashion Institute at Miami Dade College Miami DDA Lisa Morales-Hellebo Brian Laung Aoaeh, CFA
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Rising temperatures, rising stakes: Fashion's $65 Billion wake-up call🔥 As 2024 shapes up to be potentially the hottest year on record, the fashion industry is confronting unprecedented challenges. Erratic weather is not just disrupting supply chains and consumer behavior—it's posing direct threats to the health and productivity of workers across Asia's manufacturing hubs. According to a Cornell University and Schroders study, without proactive measures, these disruptions could cost the garment sector $65 billion by 2030, eliminate a million jobs, and significantly slash profits for affected brands. Meanwhile, recent earnings calls have seen executives focusing on consumer confidence and geopolitical issues, overlooking the creeping crisis of rising temperatures. But the situation on the ground tells a different story. From Mumbai to Manila, record-breaking heatwaves have led to increased absenteeism, lower productivity, and equipment malfunctions. Factories are struggling, with workers facing severe health issues from heat stress—conditions that are becoming the new normal as climate change intensifies. Sarah Kent highlights in The Business of Fashion that the industry must take decisive action now. Upgrading cooling systems, optimizing supply chains, and improving working conditions are crucial steps. In response to the UN's urgent call to address extreme heat, supporting global heat-related policies will be essential in the coming years. 🔗 #BoF: https://lnkd.in/gt7Bf9Xt 🔗 #BoF: https://lnkd.in/eN4mdpUb #Sustainability #ClimateChange #FashionIndustry #SupplyChain #Innovation #Fashion #SustainableFashion #MemesFriday
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Values vs. Purchases: the biggest say-and-do gap in fashion? 💚🛍️ A Vogue Business survey found that while the majority of Millenial and Gen Z consumers confirm that their values in terms of #sustainability, #socialjustice, #inclusion and #animalwelfare play a role in the way they shop, they don’t always purchase accordingly. This was confirmed by Mintel, who found that 71% of women aged 16-24 in the UK say sustainability is important to them, yet 54% have bought from ultrafast fashion player #Shein. This dissonance is due to barriers such as price, convenience and lack of sizing options. However there is more: ❌ Consumers are disillusioned with slow progress on sustainability, overwhelmed with information and confused by #greenwashing ❌ Consumers feel a lack of individual ineffectiveness ❌ Brands struggle to communicate their values effectively or, afraid of tokenism or greenwashing, decide to be quiet (#greenhushing) Improved regulation will be a game changer, and the industry can expect standardized approaches to measure impact (#PEF) and communicate to consumers (#DPP or #digitalproductpassport) as well as anti-greenwashing legislation (Green Claims Code 🇬🇧, Green Claims Directive 🇪🇺). At athena studio, we recognize that over 80% of a product's impact is irreversibly set during product development. Our tools empower sourcing and product teams to make smarter design choices right from the start. Designed with athena studio = approved for consumers that want to shop their values! ⚖️ 🔗 https://lnkd.in/emV7AUnB #SustainableFashion #FashionTech #FashionInnovation #EURegulations #DesignForImpact #ProductDevelopment #CircularFashion #EcoDesign #ResponsibleFashion #MemesFriday
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Sustainable fashion - truly unattainable? As the fashion industry accelerates its embrace of #AI, a pivotal question emerges: What is the true environmental cost of this technology? 🤔 Recent discussions highlighted concerns over the energy consumption of #AI, especially in the context of large language models like #ChatGPT, which requires significant computational power. A study by Alexander de Vries estimates that AI servers could consume as much electricity as a small country annually by 2027 🚨 Such figures can be alarming, but it's essential to put them in perspective. AI's ability to enhance efficiency cannot be overlooked. For instance, PwC reported that adopting #GenAI significantly reduces emissions compared to traditional business travels. By optimizing operations and reducing overproduction through better demand prediction, AI does support sustainability efforts 🌱 Key take away? Brands must consider their overall impact, exploring how they can leverage AI responsibly while minimizing the environmental footprint. 🔗 The Business of Fashion: https://lnkd.in/e5QQRinR #tech #fashion #fashiontech #ai #data #memesfriday
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With the US elections and Olympic Games 🏅🗳️, politics, sports and national pride leave a strong mark on fashion in 2024. « There are two things that bring out patriotism in a person: sports and politics, » says José Criales-Unzueta. Patriotic fashion is resurfacing, but are consumers buying into it? 🤔 Daniel Lee refers to Burberry ‘s return to #Britishness with his last collections for the brand, through monochromatic checks, trench coats, handknitted bonnets in the shape of a mallard and prints with ducks 🦆 But while heritage is important to brands, other popular trends like « French girl fashion », « American sportswear » or cowboy-inspired collections indicate that it’s not about heritage or nationality but rather about underlying cultural aspiration. We are curious to see the next designer interpretation of this trend! 🔗 Vogue Business: https://lnkd.in/e_wrj8gc #Fashion #Olympics2024 #Paris2024 #Politics #Trends2024 #frenchgirl #frenchgirlfashion #cowboy #americansportswear #memesfriday
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