MAS Intimates

Augmenting Product Creation with Digital Twins for faster go to market, co-creation and agility.   Today DPC is a core capability in our journey to transform the way we create make and sell products. Across the enterprise, we develop over 4,000 styles in 3D across 50+ brands for intimates/active and swimwear. Our digital product technologists bring in the knowledge of product craftsmanship and decades of best practices to build a truly authentic digital twin that gives confidence to our brands to take decisions digitally. MAS Intimates MAS Kreeda Bodyline Linea Aqua MAS Active MAS Matrix Noyon   #DigitalProductCreation #DigitalTwins #3D #DigitalInnovation

The digital changemakers of MAS Intimates were honoured to showcase their DPC capabilities at the DI-Verse 2024 roadshow and secure five awards this year! #DiVerse2024 #DigitalInnovation #DigitalProductCreation #Futuremakers #MAS #MASIntimates

Congratulations to our dedicated Digital Changemakers & Digitalization teams at MAS Intimates in securing five awards at the DIVerse 2.0 Roadshow 2024!    1. Best Adoption Award – MAS Intimates 2. ⁠Best Innovation Award – MAS Intimates 3. ⁠Most Impactful Stall by Popular Vote – MAS Intimates 4. Best Emerging Team Award – MAS Intimates Flex 5. ⁠Most Impactful Stall based on Experts’ Opinion – MAS Intimates Flex   DIVerse 2.0 roadshow is an MAS-led group wide annual digital event showcasing each division’s developments and expanding capabilities in the digital space. This year, the roadshow headlined with the theme of augmenting product creation through technology.     The one-day event was held at MAS Twinery earlier this month and was attended by the MAS leadership, industry partners and employees representing all divisions.

MAS Arya Indonesia won three awards at the HR Asia Awards (Best Companies to Work For in Asia) Awards 2024 organized by Business Media International (BMI). Arya achieved these awards in the following categories:   HR Asia Best Companies to Work for in Asia Awards  HR Asia Diversity, Equity & Inclusion Awards  HR Asia Most Caring Company Awards    Commenting on the victory, Rajitha Kamalchandra , Chief Executive Officer – MAS Arya said, “This is a testament to our unwavering commitment to our people. We believe that a company's greatest asset is its people, and we strive to create an environment where everyone feels valued, empowered, and supported. These awards validate our efforts in fostering a culture of trust, collaboration, continuous learning, diversity, and well-being.”    The HR Asia Best Companies to Work for in Asia Awards honors organizations that employees have identified as leading employers in Asia. It recognizes companies across the region that excel in HR practices, foster high levels of employee engagement, and cultivate outstanding workplace cultures. This prestigious award draws applications from a wide range of companies, including Fortune 500 firms, multinational corporations, and government-linked entities. The awards ceremony takes place annually in Cambodia, China, Hong Kong, India, Indonesia, Malaysia, the UAE, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.    Well done team, Arya!

MAS Holdings championed the theme of winning with digital: co-creation: a playbook for true product collaboration at the PI Apparel New York 2024 Forum in the US last week. During the session, Kaveen Ratnaweera, Deputy General Manager - Digitalization & Strategic Planning at MAS Intimates explored how the coming together of technology, digital workflows and cultural transformation is unlocking a whole new level of real-time product collaboration. He also shared practical case studies showcasing how brands and vendors are leveraging digital-first processes, AI tools, and collaborative mindsets to co-create products across global supply chains, ensuring agility and cost-effectiveness. "Speed, price and sustainability must no longer come at the expense of creativity and design genius. Our digital first playbook unlocks a winning mindset and returns for all by bringing together best in class tech, talented MAS changemakers and leveraging the long-standing trust between us and our partner brands", Kaveen stated. PI Apparel New York is a platform to explore strategies and technologies advancing digital product creation and connect with colleagues, vendors and thought leaders on topical content. The forum continues to provide a global platform for the advancement of technology use within fashion, apparel, and footwear.

Our very own Deethri Samarajeewa, Account Manager - Development for PVH at MAS Intimates, has been chosen to represent Sri Lanka at the 2024 Ironman 70.3 World Championships in New Zealand this December.    Deethri demonstrated remarkable athletic prowess, achieving notable standings in international events including the Abu Dhabi World Triathlon Series 2023 and the T100 World Tour in Singapore 2024, where she secured a commendable 3rd place among over 1,000 athletes. Recently, her exceptional performance at Ironman 70.3 Vietnam (5:07:29 hours) earned her a coveted spot in the upcoming World Championships. Deethri is also a former Sri Lanka National Synchronized Swimmer and a National Water Polo Player. Commenting on the achievement Deethri said, “I feel privileged to be representing Sri Lanka at the World Championship and am dedicated to training diligently to deliver my best performance. I am deeply grateful to MAS Intimates for its unwavering support in balancing my athletic pursuits and professional responsibilities. My managers and team members' understanding, and flexibility have enabled me to pursue my dreams in the field while excelling in my career”.   MAS Intimates fosters an environment where individuals can excel in their roles while nurturing their interests beyond the workplace. We promote work-life balance by creating an environment that nurtures passion. We wish Deethri all the very best at the World Championships! 

MAS Intimates hosted the Graduation & Inauguration of the Intimates Product Lead Programme in June at the Luminex Auditorium, Sri Lanka. During the event, the team officially celebrated the graduation of the first batch and welcomed the second batch. The MAS Intimates Senior Leadership, the new and incoming graduates and their managers attended the session. Béatrice Cené, Head of Design and Technical Bodywear and Hosiery at Hugo Boss also virtually joined the session and congratulated the participants and spoke about the business partnership with MAS Intimates. The Intimates Product Lead Programme is an 18 month-long elite training series meticulously designed to elevate expertise and find the product leaders of tomorrow. Participants are handpicked from the Fabric Tech, Garment Tech, Merchandising, Design & Innovation teams through a rigorous selection process. Throughout the course of the programme, they gain insights from the senior leadership and witness on-site operations through plant visits. The training programme delivers firsthand experience of the processes in the product lifecycle; from strategy, product design, supply chain, technical, and bonding to costing, product pitch, innovation. The programme concluded with the participants working on a group project where they crafted and pitched innovative new products to the product panel. Congratulations to the outgoing batch and a warm welcome to the incoming batch of PLP! Let's embark on a journey to nurture the finest product leaders for MAS Intimates!  

Our Chairman, Mahesh Amalean's visit to Trent MAS Fashion (TMF) in India this week ignited a wave of creativity, collaboration, and innovation! Throughout his visit, he engaged with the teams, reviewed products, and offered guidance in line with his vision for India. The TMF teams seized the opportunity to connect with him, exchanging ideas and gaining invaluable insights. #SpiritofIntimates #MASIntimates #Leadership #Fashion #Innovation #India

Collective action makes a significant difference! This year, Slimline celebrated World Water Day by embarking on a journey to bring clean water to Thambakanda, Sri Lanka by conserving a watershed. The project was done in collaboration with the Pannala Divisional Secretariat office, Gramasewaka Society, and the local community. Kudos to the hardworking team on their efforts! #WorldWaterDay2024 #SpiritofIntimates #MASIntimates #SriLanka #Sustainability

It was exciting to be a part of the Made in Kenya expo, where the potential of Kenyan craftsmanship and innovation was on full display! MAS was represented by Jehan Jayasuriya, Chief Marketing Officer at MAS Intimates and Chandana Galappaththi, Manufacturing Director - MAS Intimates. With Kenyan President His Excellency Dr. William Ruto spotlighting the country's innovative apparel sector, MAS is excited to contribute to the nation's growing exports and job creation. The event was also attended by U.S. Ambassador - Meg Whitman, USAID Mission Director - David Gosney, Prosper Africa Coordinator - British Robinson, Machakos County Governor - H.E. Wavinya Ndeti, and Cabinet Secretary for the Ministry of Investment, Trade and Industry - Hon. Rebecca Miano. Here's to creating more opportunities and showcasing Kenyan excellence to the world! #mas #masholdings #maskenya #kenya #MASatExpo #KenyanCraftsmanship #KenyanInnovation #Apparel #JobCreation #KenyanExcellence #Manufacturing #KenyanLeadership