Nielsen Versus The VAB; Programmatic Video Prizes Quantity Over Quality
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data in time for the next season of Thursday Night Football. On Wednesday, the ratings giant responded to the letter the Video Advertising Bureau (VAB) sent […]
- Alibaba
- amazon
- Amazon Prime
- Bounteous
- ByteDance
- ChatGPT
- CNN
- display
- Eric Seufert
- generative AI
- Innovid
- Karthik Rao
- Larry Hinz
- Linda Yaccarino
- mark marshall
- Mark Thompson
- Meta
- microsoft
- NBCUniversal
- netflix
- nielsen
- OpenAI
- Pathmatics
- programmatic video
- Sarah Ripmaster
- Thursday Night Football
- TikTok
- VAB
- Video Advertising Bureau
- WARC