Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Sweet Deal A campaign without reporting is like an undressed salad. But Sweetgreen has to eat it anyway. “I’ve been pushing my Google reps,” the brand’s director of media and growth Jeff Lin declared during a panel at the Possible conference in Miami, Adweek […]
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
DoubleVerify added a feature to its platform on Tuesday that classifies MFA sites based on a tiered system.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Begun, The Clone War Has The robots are taking over, and publishers are fighting back. A growing list of media outlets are attempting to stop AI bots from copying their content, CNN reports. Last week, The New York Times, Reuters and CNN led […]
Connected TV advertising is here to stay. However, there is a downside: ad money leaking away due to fraud. Gijsbert Pols, PhD, director of connected TV and new channels at Adjust, offers suggestions for how to avoid the fraudsters when buying CTV ads.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Publishers that don’t buy traffic don’t usually have a problem, but even what you might call “good” or scrupulous publishers do have some invalid traffic, says Steve Guenther, VP of digital auditing services at the Alliance for Audited Media.
If you’re not familiar with the landscape (and unsure of where exactly you want to go), it’s easy to lose your bearings when presented with information that can prolong your journey – and deplete your budget – as you trundle toward your intended destination, writes Marc Goldberg, CRO at Method Media Intelligence.
The Ozy Media scandal is a flameout for the ages, complete with wildly inflated audience numbers and an FBI probe over the alleged impersonation of a YouTube executive on a due diligence call with Goldman Sachs. But securities fraud isn’t the only fraud Ozy has been accused of. In late 2017, Craig Silverman of BuzzFeed […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, CRO at Method Media Intelligence. Can prebid cure all that ails you? In a word … no. The RTB protocols were put into place so that sellers and buyers […]
