Donatos Pizza Grabs A Slice Of Loyalty Pie
Donatos Pizza’s loyalty program has yielded growth for the company and allowed it to tap into data to identify patterns and trends, segment audiences and personalize its messages.
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OPINION: Data-Driven ThinkingHere's Why FLoCs Are a Step Backwards in Data Personalization (And What to Do Instead)
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Glomb, VP of content and data at Cheetah Digital. Did you know that, according to a study by Accenture, 91% of consumers want a personalized online shopping experience? But at […]
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Experian’s Marketing Suite Becomes Cheetah Digital As It Seeks To Modernize
Private equity firm Vector Capital has rebranded Experian’s cross-channel marketing business as Cheetah Digital. Vector acquired a majority stake in the marketing technology in April, with Experian retaining 25% control. If the name sounds familiar, it’s because the stack now known as Cheetah Digital includes the first-gen email marketing platform CheetahMail – which has been […]