Brands have two options for avoiding election misinformation on YouTube: block all news, or only monetize credible news. But blocking all news restricts campaign reach and harms reliable journalists, just when we need them most.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Google Search dings big-name pubs’ affiliate-link-laden articles; Google’s new audience prospecting guesses user intent from less obvious keywords; and TikTok Shop’s success could finally make social commerce a thing in the US.
Disney redirects subscribers to its site to avoid Apple’s App Store fee; ad tech IPOs are in a lull, but the tech companies that are going public rely on ads for growth; and a Democratic PAC spent $30 million on Spanish-language ads.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
A tool popular with law enforcement can track devices to sensitive locations. Plus, black boxes are getting a bit more transparent.
With the growing number of social media users paying for a premium and often ad-free service, how can marketers engage these audiences?
Ari Paparo’s Marketecture acquires another ad-tech publication; Spotify is launching an SSP; and CPG brands turn to “chaos packaging” to stand out among the crowd.
Despite Chrome’s cookie deprecation turnaround, a comprehensive CAPI strategy remains crucial for brands advertising on Meta, LinkedIn and Snap – yet many advertisers are dragging their feet. Why the reluctance?
At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.
Nobody likes social media bots… but what about users who act like bots? Plus, even telling someone to go vote might get your content flagged.
Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.
Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.
Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
The story of how Prebid.org came to be – and almost didn’t – is an important one for the industry.
By implementing the anti-MFA playbook detailed in the ANA’s November report, brands were able to reduce the portion of their programmatic budgets going to made-for-advertising sites to about 1%.
There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t so bad, according to researchers at Boston University.
