Papers by José M C Veríssimo
Using transformational leadership to enhance the development of corporate strategy focused on a c... more Using transformational leadership to enhance the development of corporate strategy focused on a community’s
Tourism & Management Studies, 2017
Journal of Business Research, 2018
The second generation of Internet-based applications enhances marketing efforts by allowing firms... more The second generation of Internet-based applications enhances marketing efforts by allowing firms to implement innovative forms of communication and co-create content with their customers. Despite the strengths of social media for marketing purposes, few studies have empirically explored why firms have begun to use it. To redress this shortcoming, this study adopts the perspective of the firm to facilitate an understanding of digital marketing and social media usage as well as its benefits and inhibitors. Through an online survey conducted in July and August of 2011, data were requested from marketing managers of the 2000 largest firms in Portugal. One hundred and seventy questionnaires were completed. Results demonstrate that firms face internal and external pressures to adopt a digital presence in social media platforms. Further, we identify four levels of digital engagement evolution and propose a new digital pattern matrix based on benefit perception and digital marketing usage....
Journal of Business Research, 2018
Web 2.0 technologies have changed the traditional relationship model between doctors and third pa... more Web 2.0 technologies have changed the traditional relationship model between doctors and third parties, and a plethora of apps are now available for the medical profession. This study presents unpublished findings about the potential drivers that currently influence mobile medical app usage intensity. Logistic regression and fuzzy-set qualitative comparative analysis (fsQCA) are both used to examine usage intensity. By using two research methods, rather than just one, the findings are greatly enhanced. Logistic regression results show that high usage intensity is explained by high perceived usefulness and high perceived ease of use. FsQCA, on the other hand, highlights that the combinations of multiple conditions are also significant, leading to the finding that low mobile medical app usage intensity is associated with low perceived ease of use, high perceived usefulness, low peer influence, high seniority, and younger female doctors.
Recently, researchers have suggested using destination branding as a powerful marketing tool. Des... more Recently, researchers have suggested using destination branding as a powerful marketing tool. Despite its apparent value, there appears to be little applied research on this subject that goes beyond the conventional destination brand image, especially regarding research that combines different brand equity dimensions. This study is designed to address this gap, using the islands of Madeira as a unit of research. For this purpose, a survey was undertaken of 321 tourists, in seven hotels at this destination. Respondents were requested to rate the factors for awareness, image, perceived quality, and loyalty, in a method consistent with the brand equity model, using descriptive analyses and a confirmatory factor analysis. The results show that these four dimensions are relevant for the composition of destination brand equity. Even though image shows the greatest impact, the outcome establishes the need to look beyond brand image.
Changes in consumer behavior require firms to rethink their marketing strategies in the digital d... more Changes in consumer behavior require firms to rethink their marketing strategies in the digital domain. Currently, a significant portion of the associated research is focused more on the customer than on the firm. To redress this shortcoming, this study adopts the perspective of the firm to facilitate an understanding of digital marketing and social media usage as well as its benefits and inhibitors. The second generation of Internet-based applications enhances marketing efforts by allowing firms to implement innovative forms of communication and co-create content with their
customers. Based on a survey of marketing managers, this article shows that firms face internal and external pressures to adopt a digital presence in social media platforms.
Firms’ digital marketing engagement can be categorized according to perceived benefits and digital marketing usage. To improve digital marketing engagement, marketers must focus on relationship-based interactions with their customers. This article demonstrates how some firms are already accomplishing just that.
Business Horizons, Nov 1, 2014
Changes in consumer behavior require firms to rethink their marketing
strategies in the digital ... more Changes in consumer behavior require firms to rethink their marketing
strategies in the digital domain. Currently, a significant portion of the associated research is focused more on the customer than on the firm. To redress this shortcoming, this study adopts the perspective of the firm to facilitate an understanding of digital marketing and social media usage as well as its benefits and inhibitors. The second generation of Internet-based applications enhances marketing efforts by allowing firms to implement innovative forms of communication and co-create content with their customers. Based on a survey of marketing managers, this article shows that firms face internal and external pressures to adopt a digital presence in social media platforms.
Firms’ digital marketing engagement can be categorized according to perceived benefits and digital marketing usage. To improve digital marketing engagement, marketers must focus on relationship-based interactions with their customers. This article demonstrates how some firms are already accomplishing just that.
Scholars have long debated whether leader’s integrity affects managerial decision making with res... more Scholars have long debated whether leader’s integrity affects managerial decision making with respect to
social responsibility. In this paper, we propose a model in which transformational leadership mediates
integrity and corporate social responsibility (CSR) and examine the relationship between these concepts. A
survey of 170 senior managers from 50 organizations was conducted. Results indicate that integrity is a
predictor of transformational leadership behavior and that transformational leaders’ behaviors are linked to
CSR practices. It was also found that leaders rated with higher integrity are engaged in CSR because they
exhibit more transformational leadership behaviors. These findings add to the extant literature by demonstrating
that integrity is important as transformational leaders engage more actively on ‘responsible’ behaviors.
Practical implications call for an understanding among corporate leaders of the benefits of integrity and
how it relates to transformational leadership. Organizations can improve their selection and leadership
development processes by focusing on these two dimensions.
The second generation of Internet-based applications enhances marketing efforts by allowing firms... more The second generation of Internet-based applications enhances marketing efforts by allowing firms to implement innovative forms of communication and co-create content with their customers. Despite the strengths of social media for marketing purposes,
few studies have empirically explored why firms have begun to use it. To redress this shortcoming, this study adopts the perspective of the firm to facilitate an understanding of digital marketing and social media usage as well as its benefits and inhibitors. Through an online survey conducted in July and August of 2011, data were
requested from marketing managers of the 2000 largest firms in Portugal. One hundred and seventy questionnaires were completed. Results demonstrate that firms face internal and external pressures to adopt a digital presence in social media
platforms. Further, we identify four levels of digital engagement evolution and propose a new digital pattern matrix based on benefit perception and digital marketing usage. To successfully explore digital marketing and social media, marketers need to adopt marketing strategies to engage in relationship-based interactions with their customers. To meet this challenge, firms should complement their traditional Web practices with online social networking.
"This article discusses the effects of ambient scent on moviegoer evaluations and behaviors. We c... more "This article discusses the effects of ambient scent on moviegoer evaluations and behaviors. We conducted a “natural experiment” wherein an ambient scent was introduced to movie theaters. After a preliminary study to select the scent for use in the experiment, 407 moviegoers completed a questionnaire at the end of movie screenings, 204 of whom were spectators subject to the aromatic stimulus. The introduction of scent produced significant differences in general evaluations of the theater, its environment, the sales of concession products, and moviegoers’ intention to return. These results are in line with those from existing literature, except for those on the impact of ambient scent on product evaluations.
The study’s findings are of practical interest to retailers, since they provide suggestions on enhancing the quality of consumer experiences and on the differentiation of spaces."
Transformational leadership has been used to enhance the development of firms’ strategies by focu... more Transformational leadership has been used to enhance the development of firms’ strategies by focusing on the common interests of the community. This paper aims to analyze the impact of transformational leadership and ethical integrity in firms’ strategic orientation related to corporate social responsibility. A survey of the largest Portuguese firms was conducted during the second quarter of 2009; data from 50 participating firms were gathered through a self-reporting questionnaire. The results indicated that transformational leadership positively related to a firm’s strategic orientation in regard to corporate social responsibility. However, leaders’ ethical integrity was not significantly linked to the adoption of corporate social responsibility practices. These findings suggest that further research is needed in regard to leaders’ ethical integrity and firms’ social responsibility orientation. Practitioners may also benefit from these findings by using them to transform themselves into authentic transformational leaders who incorporate corporate social responsibility as a core strategic value within their firms.
Transformational leadership has been used to enhance the development of firms’ strategies by focu... more Transformational leadership has been used to enhance the development of firms’ strategies by focusing on the common interests of the community. This paper aims to analyze the impact of transformational leadership and ethical integrity in firms’ strategic orientation related to corporate social responsibility. A survey of the largest Portuguese firms was conducted during the second quarter of 2009; data from 50 participating firms were gathered through a self-reporting questionnaire. The results indicated that transformational leadership positively related to a firm’s strategic orientation in regard to corporate social responsibility. However, leaders’ ethical integrity was not significantly linked to the adoption of corporate social responsibility practices. These findings suggest that further research is needed in regard to leaders’ ethical integrity and firms’ social responsibility orientation. Practitioners may also benefit from these findings by using them to transform themselves into authentic transformational leaders who incorporate corporate social responsibility as a core strategic value within their firms.
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Papers by José M C Veríssimo
customers. Based on a survey of marketing managers, this article shows that firms face internal and external pressures to adopt a digital presence in social media platforms.
Firms’ digital marketing engagement can be categorized according to perceived benefits and digital marketing usage. To improve digital marketing engagement, marketers must focus on relationship-based interactions with their customers. This article demonstrates how some firms are already accomplishing just that.
strategies in the digital domain. Currently, a significant portion of the associated research is focused more on the customer than on the firm. To redress this shortcoming, this study adopts the perspective of the firm to facilitate an understanding of digital marketing and social media usage as well as its benefits and inhibitors. The second generation of Internet-based applications enhances marketing efforts by allowing firms to implement innovative forms of communication and co-create content with their customers. Based on a survey of marketing managers, this article shows that firms face internal and external pressures to adopt a digital presence in social media platforms.
Firms’ digital marketing engagement can be categorized according to perceived benefits and digital marketing usage. To improve digital marketing engagement, marketers must focus on relationship-based interactions with their customers. This article demonstrates how some firms are already accomplishing just that.
social responsibility. In this paper, we propose a model in which transformational leadership mediates
integrity and corporate social responsibility (CSR) and examine the relationship between these concepts. A
survey of 170 senior managers from 50 organizations was conducted. Results indicate that integrity is a
predictor of transformational leadership behavior and that transformational leaders’ behaviors are linked to
CSR practices. It was also found that leaders rated with higher integrity are engaged in CSR because they
exhibit more transformational leadership behaviors. These findings add to the extant literature by demonstrating
that integrity is important as transformational leaders engage more actively on ‘responsible’ behaviors.
Practical implications call for an understanding among corporate leaders of the benefits of integrity and
how it relates to transformational leadership. Organizations can improve their selection and leadership
development processes by focusing on these two dimensions.
few studies have empirically explored why firms have begun to use it. To redress this shortcoming, this study adopts the perspective of the firm to facilitate an understanding of digital marketing and social media usage as well as its benefits and inhibitors. Through an online survey conducted in July and August of 2011, data were
requested from marketing managers of the 2000 largest firms in Portugal. One hundred and seventy questionnaires were completed. Results demonstrate that firms face internal and external pressures to adopt a digital presence in social media
platforms. Further, we identify four levels of digital engagement evolution and propose a new digital pattern matrix based on benefit perception and digital marketing usage. To successfully explore digital marketing and social media, marketers need to adopt marketing strategies to engage in relationship-based interactions with their customers. To meet this challenge, firms should complement their traditional Web practices with online social networking.
The study’s findings are of practical interest to retailers, since they provide suggestions on enhancing the quality of consumer experiences and on the differentiation of spaces."
customers. Based on a survey of marketing managers, this article shows that firms face internal and external pressures to adopt a digital presence in social media platforms.
Firms’ digital marketing engagement can be categorized according to perceived benefits and digital marketing usage. To improve digital marketing engagement, marketers must focus on relationship-based interactions with their customers. This article demonstrates how some firms are already accomplishing just that.
strategies in the digital domain. Currently, a significant portion of the associated research is focused more on the customer than on the firm. To redress this shortcoming, this study adopts the perspective of the firm to facilitate an understanding of digital marketing and social media usage as well as its benefits and inhibitors. The second generation of Internet-based applications enhances marketing efforts by allowing firms to implement innovative forms of communication and co-create content with their customers. Based on a survey of marketing managers, this article shows that firms face internal and external pressures to adopt a digital presence in social media platforms.
Firms’ digital marketing engagement can be categorized according to perceived benefits and digital marketing usage. To improve digital marketing engagement, marketers must focus on relationship-based interactions with their customers. This article demonstrates how some firms are already accomplishing just that.
social responsibility. In this paper, we propose a model in which transformational leadership mediates
integrity and corporate social responsibility (CSR) and examine the relationship between these concepts. A
survey of 170 senior managers from 50 organizations was conducted. Results indicate that integrity is a
predictor of transformational leadership behavior and that transformational leaders’ behaviors are linked to
CSR practices. It was also found that leaders rated with higher integrity are engaged in CSR because they
exhibit more transformational leadership behaviors. These findings add to the extant literature by demonstrating
that integrity is important as transformational leaders engage more actively on ‘responsible’ behaviors.
Practical implications call for an understanding among corporate leaders of the benefits of integrity and
how it relates to transformational leadership. Organizations can improve their selection and leadership
development processes by focusing on these two dimensions.
few studies have empirically explored why firms have begun to use it. To redress this shortcoming, this study adopts the perspective of the firm to facilitate an understanding of digital marketing and social media usage as well as its benefits and inhibitors. Through an online survey conducted in July and August of 2011, data were
requested from marketing managers of the 2000 largest firms in Portugal. One hundred and seventy questionnaires were completed. Results demonstrate that firms face internal and external pressures to adopt a digital presence in social media
platforms. Further, we identify four levels of digital engagement evolution and propose a new digital pattern matrix based on benefit perception and digital marketing usage. To successfully explore digital marketing and social media, marketers need to adopt marketing strategies to engage in relationship-based interactions with their customers. To meet this challenge, firms should complement their traditional Web practices with online social networking.
The study’s findings are of practical interest to retailers, since they provide suggestions on enhancing the quality of consumer experiences and on the differentiation of spaces."