Senior Manager, Consumer Experience, eCommerce

Purpose & Overall Relevance For The Organization

Drive traffic & conversion in all own e-commerce consumer touchpoints (adidas.com, Flagship APP and Confirmed APP) through providing consumer centric interface and experience, high quality traffic, enhanced conversion rate and strong initiative on brand campaigns and sales promotions. Responsible for translating digital analytics insights into fact-based decisions for future consumer experiences and related demand and site development.

Key Responsibilities

• Lead the consumer experience team to drive traffic to accelerate e-com revenue growth via our e-com Channels: both Acquisition Channels (SEO and paid media – paid search, display, paid social, affiliate marketing) and Retention Channels (CRM – lifecycle programs and consumer engagement/loyalty)
• Work with cross-functional departments to ensure flawless execution and seamless connection plans: brand communications, digital activations, e-com buying & trading, Customer Service, etc
• Develop both seasonal and annual holistic and integrated performance media strategy acting as key point of contact for global media team and 3rd party agencies
• Develop on-site hard launch and sales promotions aligned with e-com and Brand teams and provide guidelines to design agency and review the final creative
• Create the customer relation activation (e.g. eDM, SNS) with CRM team to communicate with members and analyse data, campaign result review including key learning
• Lead site enhancement and A/B testing roadmap with a focus on optimizing the consumer journey and streamlining path to purchase and work closely with e-commerce operation to implement data driven changes
• Plan and improve official online sales channel presentation of main page, category, product page headers and pictorial photo shooting for consumer experience
• Be on top of market insights, data and industry trends and drive improvements and enhancements to all own e-commerce consumer touchpoints (adidas.com, Flagship APP and Confirmed APP)
• Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility
• Manage agencies, marketing expeneses & KPI’s planning and tracking
  
  

Internal

Key Relationships:

Brand Marketing

Digital Activation

Finance

e-com Buying & Trading

Membership

External

Digital media

Design agency

Operation agency

Media agency

Web analytic agency

Knowledge Skills And Abilities

Excellent Excel, Powerpoint, MS word skill

Excellent Writen and spoken English

Profound knowledge over digital marketing and web analytics

Communication skill with internal and external stakeholders

Relationship management specially for agency and partners

Excellent planning & organization competencies

Innovative thinker

Challenges the status quo while understanding the value in the fundamentals

Requisite Education And Experience / Minimum Qualifications

University degree or above

At least 6 years of work experience in eCommerce performance media and total at least 10 years of working experience in digital marketing, social media and web analytics

Proven experience in media management: agency management, planning, briefing, buying, delivery and analysis