Senior Manager, Consumer Experience, eCommerce
Purpose & Overall Relevance For The Organization
Drive traffic & conversion in all own e-commerce consumer touchpoints (adidas.com, Flagship APP and Confirmed APP) through providing consumer centric interface and experience, high quality traffic, enhanced conversion rate and strong initiative on brand campaigns and sales promotions. Responsible for translating digital analytics insights into fact-based decisions for future consumer experiences and related demand and site development.
Key Responsibilities
Key Relationships:
Brand Marketing
Digital Activation
Finance
e-com Buying & Trading
Membership
External
Digital media
Design agency
Operation agency
Media agency
Web analytic agency
Knowledge Skills And Abilities
Excellent Excel, Powerpoint, MS word skill
Excellent Writen and spoken English
Profound knowledge over digital marketing and web analytics
Communication skill with internal and external stakeholders
Relationship management specially for agency and partners
Excellent planning & organization competencies
Innovative thinker
Challenges the status quo while understanding the value in the fundamentals
Requisite Education And Experience / Minimum Qualifications
University degree or above
At least 6 years of work experience in eCommerce performance media and total at least 10 years of working experience in digital marketing, social media and web analytics
Proven experience in media management: agency management, planning, briefing, buying, delivery and analysis
Drive traffic & conversion in all own e-commerce consumer touchpoints (adidas.com, Flagship APP and Confirmed APP) through providing consumer centric interface and experience, high quality traffic, enhanced conversion rate and strong initiative on brand campaigns and sales promotions. Responsible for translating digital analytics insights into fact-based decisions for future consumer experiences and related demand and site development.
Key Responsibilities
- Lead the consumer experience team to drive traffic to accelerate e-com revenue growth via our e-com Channels: both Acquisition Channels (SEO and paid media – paid search, display, paid social, affiliate marketing) and Retention Channels (CRM – lifecycle programs and consumer engagement/loyalty)
- Work with cross-functional departments to ensure flawless execution and seamless connection plans: brand communications, digital activations, e-com buying & trading, Customer Service, etc
- Develop both seasonal and annual holistic and integrated performance media strategy acting as key point of contact for global media team and 3rd party agencies
- Develop on-site hard launch and sales promotions aligned with e-com and Brand teams and provide guidelines to design agency and review the final creative
- Create the customer relation activation (e.g. eDM, SNS) with CRM team to communicate with members and analyse data, campaign result review including key learning
- Lead site enhancement and A/B testing roadmap with a focus on optimizing the consumer journey and streamlining path to purchase and work closely with e-commerce operation to implement data driven changes
- Plan and improve official online sales channel presentation of main page, category, product page headers and pictorial photo shooting for consumer experience
- Be on top of market insights, data and industry trends and drive improvements and enhancements to all own e-commerce consumer touchpoints (adidas.com, Flagship APP and Confirmed APP)
- Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility
- Manage agencies, marketing expeneses & KPI’s planning and tracking
Key Relationships:
Brand Marketing
Digital Activation
Finance
e-com Buying & Trading
Membership
External
Digital media
Design agency
Operation agency
Media agency
Web analytic agency
Knowledge Skills And Abilities
Excellent Excel, Powerpoint, MS word skill
Excellent Writen and spoken English
Profound knowledge over digital marketing and web analytics
Communication skill with internal and external stakeholders
Relationship management specially for agency and partners
Excellent planning & organization competencies
Innovative thinker
Challenges the status quo while understanding the value in the fundamentals
Requisite Education And Experience / Minimum Qualifications
University degree or above
At least 6 years of work experience in eCommerce performance media and total at least 10 years of working experience in digital marketing, social media and web analytics
Proven experience in media management: agency management, planning, briefing, buying, delivery and analysis
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