Assistant Marketing Manager

The Assistant Marketing Manager will be responsible for GoGoX’s local marketing strategies and execution of campaigns to acquire and retain users, corporate customers, and drivers.

What You Will Deliver

• Develop integrated marketing campaigns to increase app downloads, web traffic and lead generation.
• Analyze and build A/B tests to continually optimize for acquisition, activation, retention, and monetization metrics.
• Define and track various KPIs for measuring growth and ROI on our Marketing initiatives, as well as provide actionable insight to various stakeholders within the organization.
• Coordinate public relations and outreach initiatives, including media releases, awards, company announcements, and speaker proposals.
• Help gather and analyze data to reach insights about brands, competitors, and trends.

Who You Are

• Bachelor’s degree preferably in Marketing, Business Administration, Advertising, Communications, or Public Relations.
• 3 to 5 years of experience in marketing across above-the-line and below-the-line channels.
• Understanding of analytics tools e.g. Google Analytics, Mixpanel, AppsFlyers, Firebase, Looker Studio.
• Basic knowledge of A/B testing.
• Working knowledge of SQL.
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Strong knowledge of the local market, including traditional and digital media landscape.
• Experience at a start-up, eCommerce, or technology company is a plus.
• Creative design skills is a plus.