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Democratised shopper data 

Kindred’s globally scaled platform empowers you with intent and purchase data to enrich your own ad campaigns on the open web. Leverage on shopper intent data and the Kindred Audience graph across supply-side platforms (SSPs) and demand-side platforms (DSPs) in the open web programmatic ecosystem, to improve your targeting and improve ROAS.

Democratised shopper data. Kindred’s globally scaled platform empowers you with intent and purchase data to enrich your own ad campaigns on the open web.

Unique & scaled shopper data

Audience logic combines purchase and buyer intent data from its core monetisation network, where it trades discounts for user of data in a value exchange.

This enables Kindred to access over 185 million users insights across 100,000+ merchants and brands to curate audiences of high intent and in market buyers, and layer this on inventory in SSP/DSP’s. 

Kindred combines this with its proprietary Audience Graph, which matches Kindred users to purchase data, allows advertisers to target shoppers with high intent down to the product (SKU) level, within the programmatic ecosystem globally. The one to many user to Ad ID approach taken within its Audience Graph allows Audience Logic to offer its shopper audiences available in multiple SSP / DSP / CTV / OOH omni-channel experiences for advertisers.

Accessing Shopper data at scale in the open web. Audience Logic allows advertisers to spend on the open web of publishers, and enabling publishers to attract more, higher margin ad revenue, whilst maintaining advertiser ROAS and providing measurement options.

 

Accessing Shopper data at scale in the open web 

Audience Logic, powered by Kindred, has the potential to democratise shopper data for all advertisers in a way that, at scale, allows advertisers to spend on the open web of publishers, reaching more customers across more surfaces, and enabling publishers to attract more, higher margin ad revenue, whilst maintaining advertiser ROAS and providing measurement options.

 

Our DSP, SSP and other integrations give you access to audiences across 180+ countries 


Kindred’s proprietary audience graph matches mobile users to purchase data, allowing advertisers to target shoppers with high intent down to the product (SKU) level, within the programmatic ecosystem globally.

 

 

Gain deeper customer insights at scale

Maximising the value of your existing data assets. Engage users more effectively and find new revenue opportunities by maximising the value of your existing data assets. We offer access to a wider range of data segments focused on conversion metrics like intent and purchase actions.
Higher-quality data and Improved ROA. Audience Logic bridges the gap between closed-wall DSPs and the open marketplace inventory. Our solution captures both on-site and off-site purchases, offering advertisers high-quality data and improved Return on Assets.
Real time intent commerce data. Kindred identity graph is matched with mobile device IDs & IP's allowing us to provide real-time high intent commerce data down to an SKU (product) level, which can be used for audience targeting in SSPs and DSPs like GoogleAds or The Trade Desk.

Maximising the value of your existing data assets


Engage users more effectively and find new revenue opportunities by maximising the value of your existing data assets. We offer access to a wider range of data segments focused on conversion metrics like intent and purchase actions. 

Higher-quality data and Improved ROA


Audience Logic bridges the gap between closed-wall DSPs and the open marketplace inventory. Our solution captures both on-site and off-site purchases, offering advertisers high-quality data and improved Return on Assets without the constraints and costs associated with closed DSP ecosystems.

Real time intent commerce data

Kindred identity graph is matched with mobile device IDs & IP's allowing us to provide real-time high intent commerce data down to an SKU (product) level, which can be used for audience targeting in SSPs and DSPs like GoogleAds or The Trade Desk. In addition, brands and media agencies can use our high quality and scaled signal data for research and modelling in algo engines. 

Audience Logic: Bridging the Gap in the Industry

Currently, shopper data at scale for ad campaign optimisation is used successfully in walled gardens like Amazon and Meta, and retail ad networks like Instacart, but not across the open web. Audience Logic, powered by Kindred, has the potential to democratise shopper data for all advertisers in a way that, at scale, allows advertisers to spend on the ‘open web’ of publishers, reaching more customers across more surfaces, and enabling publishers to attract more, higher margin ad revenue, whilst maintaining advertiser ROAS.

Case Study
This expensive cost of inventory and wastage caused by the lack of offsite data creates lower ROAS for advertisers. Audience Logic not only captures purchases made on and off marketplace sites but makes its data available for activation on any inventory or platform.
How can Audience logic work for you_
Solution on how to use AL - Kindred a commerce media company - Audience Logic P2

 

Advertisers can now find high intent shoppers in real time at scale, and beyond the big walled gardens.

 

 

Speak to the team

We are partnering with the world’s leading Advertisers, Publishers, Agencies, and Platforms to make our audience segments seamlessly available and ready to enhance media campaign targeting and measurement. 

If you would like to know more or have an introductory conversation,
please do get in touch below.

 

 

Speak to the team - We are partnering with the world’s leading Advertisers, Publishers, Agencies, and Platforms to make our audience segments seamlessly available and ready to enhance media campaign targeting and measurement.

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