Become a Sponsor

ALIGN WITH THE CREATIVE CLASS

Elevate Your Brand With Purpose

Advertise on NPR by Sponsoring KCRW

KCRW nurtures the arts, entertainment and tech that originate and thrive in greater Los Angeles and reverberate globally. Guided by their own rhythms, not algorithms, our tastemakers curate stories and music playlists designed for discovery and inspiration.

PARTNER WITH US TO BE A BRAND PREFERRED AND SHARED WITH OTHERS. 

MODERN AUDIO — PREMIUM CONTENT

KCRW’s unique and eclectic mix of news, music and conversations about arts and culture gratifies desires for information and inspiration. The ideas and music stir actions as poignant as a change in public policy or as personal as a mood shift.

With so many celebrated creators and entrepreneurs as KCRW fans, ideas sparked today become tomorrow’s household brands and habits — inventions and art that make us all feel connected.

KCRW accompanies news and culture seekers throughout the day at their convenience with a click, voice command, download or dial turn.

Sponsor Unique Programming on KCRW

SPONSORS GET RESULTS

Sponsorship adds credibility and cause‑related dimensions to brand building and engagement. Your organization stands for fact‑based journalism, independent music and storytelling that connect us.

84%

of listeners take action in response to a public radio sponsorship message

72%

of listeners hold a more positive opinion of a company that supports public radio

68%

of listeners prefer to purchase products and services from public radio sponsors

Source: Kantar / Lightspeed Research, NPR State of Sponsorship Survey, June 2023

KCRW - Ruth Reichl in conversation with Evan Kleiman by Gina Clyne Photography

KCRW INSPIRES PEOPLE WHO INFLUENCE PERSONAL AND PROFESSIONAL NETWORKS

KCRW’s bold programming attracts and engages a loyal audience of passionate consumers and changemakers

Lifelong Learners
 They make higher education and lifelong learning a priority for themselves and their families

Personal and Professional Influentials
They drive trends through word of mouth and influence corporate and social networks

Affluent Advocates
With discretionary income, they have immense purchasing power

Cultural Tastemakers
Explorers who are passionate about the arts, they relish music, theatre and museums

Community Changemakers
They participate in local initiatives and are highly active leaders in the community

HOW SPONSORSHIP WORKS

  1. We create engaging and unique messaging based on your needs
  2. Our highly engaged audience receives your messages in a clutter‑free environment
  3. Our fans take action to support your brand
How sponsorship with KCRW works

Photo Credits: KCRW HQ Summer Nights (Y La Bamba) by KCRW Donor Events on Flickr; The Moth LA Mainstage, Occasional Magic; Left, Right & Center Live; KCRW - Ruth Reichl in conversation with Evan Kleiman by KCRW Donor Events on Flickr; Metro Lounge & Phone Charging Station by KCRW; Metro Lounge & Phone Charging Station by Dustin Downing for KCRW; KCRW-BookClub-SusanOrlean-0030 by KCRW Donor Events on Flickr