Introducing Teads' new Contextual Commerce format powered by Dynamic Product Ads (DPA), with adidas as a launch partner! 🎉 Teads is now one of the largest DPA platforms on the open internet, offering tailored ads based on real-time factors like price, stock, and delivery options. This solution connects consumers with relevant products at optimal moments, driving performance across metrics like CTR, CPC, CPVisit, CPA, and ROAS in premium editorial environments. With Teads Ad Manager, brands like Adidas can easily integrate product feeds, automate updates, and enjoy benefits like seamless ad creation, intent-driven targeting, and real-time data updates. The result? Maximized engagement, better performance, and strong brand equity across screens. Read the press in Advanced Television >> https://hubs.li/Q02WjP4R0 #ContextualCommerce #Media #DynamicProductAds #Retail #Feed #DPA #Adidas #AdInnovation #PerformanceMarketing
概要
Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.
- ウェブサイト
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https://www.teads.com
Teadsの外部リンク
- 業種
- 広告サービス
- 会社規模
- 社員 1,001 - 5,000名
- 本社
- New York、NY
- 種類
- 非上場企業
- 専門分野
- Video advertising technology、Supply Side Platform、Ad serving、Video formats、Advertising monetization、Big Data、Ad exchange、Online video、Video advertising、Viewable display、CTV
製品
![ここをクリックしてTeads For Publishersを表示]()
Teads For Publishers
サプライサイドプラットフォーム (SSP)
Hundreds of the worlds best publishers have already adopted Teads. Learn about Teads' unique monetization solutions for publishers' editorial content.
場所
Teadsの社員
アップデート
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Air France Takes Flight with a Premium CTV Native Campaign 🛫 📺 Air France partnered with Teads to elevate brand awareness in the U.S. with a CTV Native homepage takeover. The feature appeared directly on viewers' home screens, capturing mass visibility and premium audiences at scale—regardless of subscription status—without disrupting the viewing experience. Catherine Masson, Director of Brand Media Strategy and Media Buying at Air France, shared of the campaign: “This initiative effectively combined exclusive formats with precise measurement, delivering real value for our brand.” Goal: Strengthen brand awareness and trust among U.S. consumers. Results: • 22% boost in intention to recommend • 31% improved perception of quality services • 24% rise in perception of safety Read more on the blog >> https://hubs.li/Q02WlwBQ0 #CTV #Omnichannel #AirFrance #TravelMarketing #DigitalAdvertising #ConnectedTV #BrandAwareness #Teads #PremiumReach #AdTech
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MLB Baseball World Series Insights: Dodgers Drive the Buzz ⚡ With Teads Media Barometer, you can access global insights into content consumption across 3,000+ premium publishers right at your fingertips in Teads Ad Manager. What's trending with the MLB World Series? 🏆 • Dodgers’ dominance: Outpacing the Yankees with peak searches of 100 vs. 89 as of October 26. • Postseason buzz: Momentum driven by fan-centric stories and standout players, not just game stats. • Freddie Freeman’s walk-off grand slam: Sparked a recent spike in engagement. • Shohei Ohtani: Sustained interest, even without playing in the World Series, driven by base-stealing highlights. • Audience insights: Female fans favor team narratives, while male fans engage with granular stats like "home runs." Discover and explore more 2024 sports insights >> https://hubs.li/Q02PWsFs0 #TeadsMediaBarometer #MLBWorldSeries #AudienceInsights #MLB #Baseball #WorldSeries #Dodgers #Yankees
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Drive Tech Sales with Teads’ High-Intent Audiences ⚡ Recent findings highlight that Teads' omnichannel audiences are leading the charge in tech purchases this Black Friday. • 45% of Teads CTV & Digital Gen Z viewers are more likely to purchase smartphones compared to non-Teads audiences. • Over 35% of Teads’ CTV audiences plan to buy gaming devices. • Teads has a strong influence across other key tech categories, including home appliances, smart devices, and personal devices. Own the moment this Black Friday with Teads’ premium placements, connecting your brand with engaged, tech-savvy consumers during the biggest holiday shopping season. Read the blog for more tech insights >> https://hubs.li/Q02W53JR0 #TechTrends #Omnichannel #AdTech #DigitalMarketing #TechSales #CTV #HolidaySales #SmartDevices #BlackFriday #Holiday2024 #HolidayShopping James Aylott Sam McBride Cyprus Malinao Yadira Ciprés
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Driving Success with Dynamic Creative: Honda's Performance with Teads DCO Honda UK partnered with Teads to maximize local retail network financing offers, enhancing the UK retail program and driving awareness of exclusive finance offers for the all-new emodel. The goal? To increase awareness and promote finance offers at the local retail network level. Leveraging Teads' Dynamic Creative Optimization (DCO), the campaign generated three performance carousel variants for each retailer and activated geo-targeting down to the UK postcode level, ensuring offer accuracy. This tailored, geo-targeted approach drove traffic to online stores and delivered exceptional results: 80% viewability, 0.27% CTR, and 70% CPM cost efficiency. View the case study >> https://hubs.li/Q02W0h8S0 #Performance #DCO #DynamicCreative #PerformanceMarketing #Honda #ProgrammaticSuccess #AutoMarketing #Automotive Kate Barrett
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Beauty, Luxury, and Retail Brands: Unlock Your Biggest Shopping Season Success Our "10 Golden Rules for Beauty & Luxury Advertising" infographic is your essential guide to creating captivating and effective ad campaigns, backed by proven results from luxury campaigns with Teads. Discover how omnichanenl strategies including lead to higher brand metrics fro luxury and beauty brands. Download the infographic and transform how your brand engages audiences in premium, brand-safe spaces this holiday season >> https://hubs.li/Q02V-FNg0 #Luxury #Beauty #AR #3D #VTO #CTV #Omnichannel #Premium #BrandSafe #Holiday2024 #HolidayShopping #Holiday #Optimizations
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🚀 Domani alle 15:00 saremo a Intersections 2024 per un workshop imperdibile su AI e Misurazione dell'Attenzione! Giorgia Corvaglia di Teads Italia e Luca Rimoldi di Heineken Italia esploreranno come l'AI ha potenziato la strategia della campagna Ichnusa, grazie al pre-testing degli asset creativi e a misurazioni precise dell'attenzione. Un'opportunità unica per capire come Teads sta rivoluzionando l'ottimizzazione creativa, non mancare! 🎯
🚀 Intersections 2024: Non perdere il nostro workshop su AI e Misurazione dell'Attenzione! Il 29 ottobre alle 15:00, vi aspettiamo a Intersections 2024, l'evento di riferimento per Marketing, Comunicazione, Creatività e Tecnologia in Italia, nato dall’unione di IAB Italia e IF! Italians Festival Giorgia Corvaglia, Head of Studio & Marketing di Teads Italia, insieme a Luca Rimoldi, Head of Media & Digital di Heineken Italia, presenteranno una case study di Ichnusa, dove l’AI ha giocato un ruolo chiave nel pre-testing degli asset creativi. I risultati? Misurazioni precise dell'attenzione che confermano il successo della strategia. 🎯 Teads sta rivoluzionando l’ottimizzazione creativa e la misurazione dell’attenzione grazie all’intelligenza artificiale. 👉 Non mancare! Iscriviti: https://lnkd.in/db5phrd6
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Next week, Teads + MMA Global will host a webinar on why “Funding Quality Journalism Isn't Just Good for Democracy—It's Good for Business," including results from our latest study. A panel of media experts will share their POV on the importance of funding quality journalism featuring: • Rick Corteville, Executive Lead, Global Media COE, Lenovo • Alexis Williams, Chief Corporate Affairs Officer, Stagwell • Jesse Waldele, SVP of Data Operations and Client Success, Dow Jones | The The Wall Street Journal • Jana Meron, Programmatic & Data Strategy Leader, The Washington Post • Mike Dupree, Chief Revenue Officer, Teads Register now: https://hubs.li/Q02TLV0G0 #journalism #traditionalnews #democracy #qualityjournalism #election #voting #USelection #presidentialelection #journalism #news
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We’re thrilled to announce the Gold Winners in the Tech industry for this year’s Teads Awards! These standout campaigns showcase creativity, innovation, and future-focused solutions that are shaping the ever-evolving tech industry. A special thank you goes to our jury of industry leaders, whose insightful evaluation helped spotlight the most outstanding work. From clever use of data-driven insights to captivating holiday-themed creative, these campaigns highlight the power of personalization and relevance during key moments of the year. To all the Winners, congratulations! Your achievements are not only inspiring but also paving the way for the next wave of tech advancements. Curious to explore the winning campaigns and learn more about the insights that drove their success? Discover all the details here: https://lnkd.in/dhiP9_nH #Tech #TechTrends #TechIndustry #BestinGlass #BestinGlassAdvertising #Teads #AI #Innovation #Creativity #Omnichannel #Holiday David Costa Jaclyn "Jacs" Wyatt Philip Sloan Sophie Evans Bertrand Cocallemen James Aylott Sam McBride Kemily Ahmed Cyprus Malinao
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In the latest Talks with Teads episode, Mike Follett from Lumen Research and Simon Klein, Teads' Head of Global Publishing, join Natalie Bastian, Teads’ Global CMO, to discuss how attention drives stronger branding outcomes in traditional news environments. Key insights include: • Attention Metrics: High-quality content delivers higher ad engagement and brand recall. • Supporting Journalism: Brands can confidently invest in news environments for better results. • Beyond Keyword Blocklists: Attention as the next frontier of brand safety. Discover more insights on the blog >> https://hubs.li/Q02SSbKx0 #talkswithteads #attentioneconomy #brandrecall #brandsafety #qualityjournalism #adtech #journalism