Kao Corporation

Supporting our #ZeroWaste mission: Our luxury cosmetics brand Sensai offers a wide range of refill options for its skincare and colour cosmetics portfolio. 🧴 Total Finish Foundation: a true refill icon that has been offered as a refill since its launch over 40 years ago. The refill container is made from recycled PET. 💄Lasting Plump Lipstick: all shades can be slipped into the timeless refillable sleeve. The empty refill can be separated into metal and plastic parts, supporting recyclability. ✨Ultimate The Cream: State-of-the-art refillable packaging. The inner container and refill cap are made partially of plant-based plastic. The jar is made partially of post-consumer recycled glass. The cushioning material of the packaging is made of a non‑woven, plant‑derived cloth. #ZeroWasteWeek #PlasticReduction #Sustainability #MakingLifeBeautiful 

Waste is a pressing issue of our time. Meet our Sustainability Director AEMEA, Nicola Baeuerle, who reinforces our commitment to support a circular economy and achieve our ambitious #ZeroWaste goals. #ZeroWasteWeek #PlasticReduction #Sustainability #MakingLifeBeautiful 

With our Circularity Roadmap for plastic packaging, we want to contribute to a #ZeroWaste society and reduce our use of fossil-based plastic. Our global goals and milestones are: ▶️ Overcome the peak of plastic use by 2030 and recycle 50% of plastic used by weight. ▶️ Plastic Packaging Net Zero Waste by 2040, where the amount of plastic used in our packaging and the amount of recycled material used or collected by us is equal. ▶️ Plastic Packaging Negative Waste by 2050, where the quantity of plastic recycled is greater than the plastic packaging produced. To support these goals, we are working to make packaging thinner, increase package capacity, promote reuse by offering refill and replacement products, and promote recycling to recirculate used plastic packaging. For Zero Waste Week and beyond, join our mission to contribute to the realization of a zero-waste society! #ZeroWasteWeek #PlasticReduction #Sustainability #MakingLifeBeautiful 

We are excited to share that our iconic British luxury fragrance brand Molton Brown is introducing its New Brand World! Spanning a new brand ecosystem and creative direction, co-created with creative consultancy Portas, Molton Brown’s New Brand World kicks off with a unique initiative: “Artists of Note” presents the brand’s signature fragrances interpreted by three British creatives through their respective artistic mediums. “Unveiling Artists of Note is a pivotal moment for Molton Brown and reflects our commitment to blending heritage with modernity.” says Beatrice Descorps, Global Vice-President of Marketing, Molton Brown. Artists of Note will signal a new era for the brand and is an initial step as part of its strategy to further build its leadership in the fragrance category. It also supports the growth strategy of Kao’s Cosmetics Business, with luxury fragrance as one of the core drivers. “As we drive the growth of Kao’s Cosmetics Business in the AEMEA region, Molton Brown plays a pivotal role with its unique blend of heritage and innovation”, says Mark Johnson, President Cosmetics Business AEMEA, Kao and Global President, Molton Brown. “By investing in Molton Brown’s positioning in this category, we are setting the brand - and Kao - up for significant long-term growth and success.” #LuxuryCosmetics #BrandDevelopment #MoltonBrown

We ❤️ Pride! Last weekend, Kao colleagues, friends and relatives participated in the Darmstadt Pride Parade, celebrating the motto “Love is Love”. Following a collaboration of our Kao EMEA LGBTQIA+ All Stars Community and the Kao Germany Event Team, our colleagues enjoyed a two-hour parade walk through the city in good spirits, showing their support for the community. “It was a truly inspiring and connecting experience”, says Damian Spyrka representing Kao’s LGBTQIA+ All Stars Community. “The event brought together colleagues who had never met before, and it felt great celebrating as one team. We will definitely come back next year!” #Pride2024

Shaping the future of our industry together: we are excited to share that Kao Salon Division UK & Ireland has become a Patron of the British Beauty Council! With a mission to support the hairdressing industry's key challenges and enhance the sector's reputation, Kao and the British Beauty Council aim to drive joint initiatives and create opportunities. Millie Kendall O.B.E., CEO of the British Beauty Council said: ‘We are delighted to welcome Kao Salon Division as our latest Patron. Kao Salon’s wide reach and close relationships with its salon community and partners will undoubtedly aid in propelling the Council’s industry-defining initiatives to support one of the UK’s most loved industries. Its strong hold in professional haircare manufacturing and sustainability will enable the Council to engage with various areas of business and, alongside its other Patrons, continue its work as leader in change for the sector.’ #SalonBusiness #BeautyIndustry #Partnership #MakingLifeBeautiful

Did you know that in our manufacturing site in Germany, we produce over 90 million products each year? 💡 Discover more facts about one of our main production sites in Europe here: 🛠️ Agility: With over 4,000 different product types in bottles, tubes and jars and 21,000 tons of formulations produced each year, we manage a high level of complexity. ✅ Quality: With over 25,000 tests on raw materials and 90,000 tests on finished goods per year, we can truly say that quality is in our DNA. 🌱 Sustainability: We have reduced energy consumption by 31% since 2010 and plan to have a net zero production in 2030 – without any compensation. 🤝 People: We are proud of our engaged, international team of over 200 employees and regularly invest in their safety and education. If you are curious to learn more, check out the video in the comments! #Manufacturing #HairCare #Beauty #MakingLifeBeautiful 📷 Mario Andreya 

High quality meets hair care fun: We are excited to announce the launch of the new Guhl Kids line, expanding Kao's iconic Guhl hair care brand into the world of children's care products! Building on Guhl’s brand promise for quality that you can feel, the products are designed to meet the needs of parents and kids alike: - Certified as natural cosmetics - Mild, pH skin-neutral formulas - Free from silicones, mineral oils, and colorants - Playful design and creamy scent, making bath time a highlight for kids With the launch of the new Kids range, Kao builds on the successful repositioning of Guhl and further drives its consumer care strategy in the DACH region. "Guhl is about closeness and trust”, says Anna Katharina Strohm, Associate Director Marketing, Guhl Europe. “Our Kids line builds on this, expanding our range for those who value trust the most: parents and children. We aim to meet their highest demands with high-quality, certified products that are gentle on the skin and fun to use.“ “Guhl plays a key role in our consumer care business as one of our strongly positioned, iconic hair care brands”, says René Heiligenstein, General Manager Consumer Care Business DACH. “It is our aim to focus on brands and products that offer an added value for our consumers - and Guhl Kids fits in perfectly with this.“ #haircare #consumercare #productlaunch #makinglifebeautiful

How can hair care spark moments of intimacy? As part of the “Couples by John Frieda” campaign, four couples, including actors Matthias Schweighöfer and Ruby O. Fee, are sharing their everyday moments of closeness - and how they maintain a strong bond while preserving their individuality. The emotional campaign, which covers initiatives on digital platforms and in retail in Germany, is aimed at strengthening the emotional positioning of the brand and making it accessible to a broader target group. "With the ‘Couples by John Frieda’ campaign, we want to show that hair care is something that connects, but is also an expression of individuality," says Karina M., Senior Brand Manager Marketing John Frieda D/A/CH at Kao. "John Frieda stands for Premium Hair Care for individual needs and hair transformations - but we also want to express and strengthen the emotionality of the brand. We look forward to realising this together with our four power couples." #HairCare #BrandCampaign #JohnFrieda

“Good fortune is given only to those who work diligently and behave with integrity.” In his last will and testament, our founder Tomiro Nagase left these words to his family. They embody his lifework and vision and continue to serve as a guiding principle for us today: We will always choose the path of integrity, even when it is not easy. Integrity is deeply anchored in our Corporate Philosophy, the Kao Way, and an important part of our everyday work. We are very proud to have been included in the Worlds Most Ethical Companies® List by Ethisphere for a record 18th consecutive year as the only Asian company to have made the list every year since Ethisphere began its ranking in 2007. #Integrity #Heritage #JapaneseHeritage #CorporateValues