The Big Story

AdExchanger
  • 4.7 (41)
  • MARKETING
  • UPDATED BIWEEKLY
The Big Story Podcast

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

  1. 5 DAYS AGO

    Waiting On A Judge And The Polls - E311

    Hear what the ad tech industry is saying about Google’s antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.

    40 min

  2. SEP 19

    View From The US v. Google Trial Press Box - E310

    After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.

    43 min

  3. SEP 12

    An Interview With A Star Witness In The Ad Tech Trial Of The Century - E309

    Index Exchange CEO Andrew Casale, fresh off the witness stand for US v. Google, and AdExchanger’s courtroom reporter, Allison Schiff, join us to analyze the ad tech trial of the century.

    42 min

  4. SEP 5

    Uncloaking A New Programmatic Scam - E308

    Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.

    40 min

  5. AUG 29

    Google’s Header Bidding Countermeasures Go On Trial - E307

    Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.

    35 min

  6. AUG 22

    The VC POV - E306

    Special guest and prolific ad tech investor Eric Franchi of Aperiam Ventures discusses his firm’s recent bet on attention metrics startup Adelaide. Plus: What’s up with Meta’s new third-party attribution partnerships?

    42 min

  7. AUG 15

    Agency Ad Tech - E305

    Inside Publicis’ play to be both an agency and an ad tech company. Plus: the dissolution of GARM and what it means for the future of brand safety.

    46 min

  8. AUG 8

    Inside The Ruling That Deemed Google Search A Monopoly - E304

    Google is a monopolist. We bring on a guest that’s both a lawyer and a CEO of a search ad business to offer his perspective on the antitrust ruling, and what happens next for Google in light of this decision.

    43 min
See All (100)

4.7
out of 5
41 Ratings

About

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

Information

  • Creator
    AdExchanger
  • Years Active
    2018 - 2024
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright Access Intelligence, LLC. All Rights Reserved
  • Show Website
    The Big Story

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