Culinary collective Baka D’Busk featured in Dickies®' first brand campaign in the EMEA region. The campaign narrative showcased chefs, artists, and makers testing Dickies' durable garments in the kitchen, aligning with Dickies' brand values of passion and hard work. The content was adapted for various channels, including a landing page with an "audio notch" feature for immersive ASMR-style audio clips, video and static ads for paid media, a newsletter campaign, and promotional banners on the e-commerce site. #Creative #Copywriting #Dev #Design #Ui #Dickies #Playground #PlayAheadOfTheGame
PLAYGROUND | digital agency
Tecnologia, informazioni e internet
Cernusco sul Naviglio, Milano 13.327 follower
Play ahead of the game
Chi siamo
We are an independent agency based in Milan, founded in 2006 with the aim of becoming a benchmark in digital communication consulting and services. Our team of 60+ people is skilled in analysis, strategy, creativity, design, and development. We collaborate with innovative startups, SMEs, and international brands to create personalized digital experiences and content that engage audiences and drive business growth. We start by understanding the client, their needs, and the consumer universe, combining our diverse areas of expertise to deliver tailored project solutions focused on objectives. Our services range from competitive scenario analysis to brand strategy and strategic communication consulting, from UX/UI design to website and e-commerce development, and include gamification, CRM, and email marketing. Our creative and collaborative culture allows us to work at our best, ensuring client satisfaction. We believe that the well-being of our team is reflected in the quality of our work. When we are happy, so are our clients. We have entered three prestigious rankings: - 1000 Europe's Fastest-Growing Companies 2021 compiled by the Financial Times; - Growth Leaders 2021, 2022 and 2023 compiled by Il Sole 24 Ore and Statista; - Champions of Growth 2022 and 2023, compiled by the German ITQF Institute in collaboration with La Repubblica Affari & Finanza.
- Sito Web
-
http://www.playground.it
Link esterno per PLAYGROUND | digital agency
- Settore
- Tecnologia, informazioni e internet
- Dimensioni dell’azienda
- 51-200 dipendenti
- Sede principale
- Cernusco sul Naviglio, Milano
- Tipo
- Società privata non quotata
- Data di fondazione
- 2006
- Settori di competenza
- Digital Marketing, Game Marketing, Web Development, Branding, User Experience, CMS, CMR, Logo Design, UI design, UX interactions, Content creation, Social media, Analysis, Strategy, Email Marketing, Casual games, Gamification, Web design, Online contest e Digital campaign activation
Località
-
Principale
Strada Padana Superiore 2/B
Cernusco sul Naviglio, Milano 20063, IT
Dipendenti presso PLAYGROUND | digital agency
Aggiornamenti
-
We teamed up with The North Face to develop a landing page for Climb Festival, the climbing event of the summer. Before and during the festival, all communications directed users to our landing page. Here, we highlighted the races, workshops, athletes, and participating artists. Managing abundant and varied information was a challenge that our team met with an intuitive layout and engaging interface. #Creative #Ux #Dev #TheNorthFace #Playground #PlayAheadOfTheGame
-
Esiste la formula perfetta per ingaggiare i tuoi consumatori? La risposta è no, poiché ogni brand è unico e il suo pubblico altrettanto. Ma noi di Playground crediamo esista una soluzione molto efficace che, mixando azioni tattiche e strategiche, aumenta l’engagement dei consumatori e incrementa sia customer retention che conversion rate. Curiosi di sapere come? Ascoltate il nostro speech al WMF per tutti i dettagli! > https://lnkd.in/djPjXdJA #Playground #PlayAheadOfTheGame #Gamification #Membership #WMF #WeMakeFuture
-
Playground is looking for a Freelance Copywriter for occasional collaborations! We're looking for a creative and organised person capable of moving between different projects with ease. You'll work on content creation for websites, landing pages and other digital platforms, and develop creative concepts that guide brand positioning. Playground sta cercando un Copywriter Freelance per delle collaborazioni occasionali! Cerchiamo una persona creativa e organizzata, capace di gestire agilmente diverse tipologie di progetti che spaziano dalla creazione di contenuti per siti web, landing e altre piattaforme digitali, allo sviluppo di concept creativi che guidino il posizionamento dei brand. 👉🏻👉🏻👉🏻 https://lnkd.in/e9E5ri7w #Hiring #Careers #Playground #PlayAheadOfTheGame
-
We're excited to share our latest design and development project for icebreaker: a new landing page that highlights the natural materials used in their products. Nature over plastic, 'authentic' over 'fake' – that's the message of Icebreaker's latest campaign: Keep it Real. Since 1995, Icebreaker has recognised the potential of Merino wool to outperform synthetic and plastic materials for a better planet. Their commitment lies in selecting only natural materials for crafting clothing suitable for both outdoor adventures and everyday wear. As visitors scroll through the page, dynamic comparisons between synthetic fabrics and Icebreaker’s natural materials illustrate the real benefits of natural fibres—showcasing the brand's dedication to making conscious, sustainable choices for the planet. #Creative #Dev #Ui #Design #Icebreaker #Playground #PlayAheadOfTheGame
-
We are excited to share an article about our recent speech on gamification and customer engagement at the WMF - We Make Future. The session was highly attended, and we were delighted to share our insights with such an engaged audience. Dive into the article to learn more about how gamification can transform customer interactions and drive engagement. Thank you to everyone who joined us and made the event a success! #Playground #PlayAheadOfTheGame #wmf #WeMakeFuture #Gamification #Engagement
-
PLAYGROUND | digital agency ha diffuso questo post
I’m excited to share that I’ll be speaking at We Make Future this Saturday at 2:40 PM in the Esports and Gaming area! Join me as we delve into the fascinating world of gamification. We'll discuss innovative strategies to engage users and enhance membership through playful and immersive experiences. Don't miss out on this opportunity to explore new ways of connecting with your audience. I look forward to seeing you there and sharing insights that can transform your approach to user engagement. Thanks PLAYGROUND | digital agency for this amazing opportunity 😊 #wmf #WeMakeFuture #Playground #PlayAheadOfTheGame #Gamification #Membership
-
We're thrilled to announce that from June 13th to 15th, we'll be at WMF - We Make Future! This incredible event spans 3 days, featuring over 100 activities in a unique format that blends Expo, Education, B2B Meetings, Networking, Culture, and much more, all taking place at BolognaFiere. It's a fantastic opportunity to dive into the world of innovation, and guess what? We're not just attending—we're speaking! Join us for an engaging session on gamification (Saturday 15th, 2:40 PM) where we'll explore ways to captivate users and boost loyalty. Will you be there with us? We can't wait to see you! #WeMakeFuture #BolognaFiere #PlayAheadOfTheGame #Playground
-
Great appreciation for the team that conquered Zooexpert's heart and won the bid to redesign the brand's e-commerce. Congratulations and keep going 🎉 #Playground #PlayAheadOfTheGame
Zooexpert sceglie Playground dopo gara per il redesign e il replatform del suo ecommerce
engage.it