🔧 Aftersales as a key revenue source for automotive retail is not optional anymore. In a market where customers increasingly demand hyper-personalisation, convenience, and 24/7 accessibility, being able to offer services tailored to individual preferences and behaviours along the entire #automotive journey is, in fact, a necessity. 🤖 Artificial intelligence applied to the aftersales will improve customer satisfaction while driving enhanced operational efficiency for automotive retailers. For example, #PredictiveMarketing solutions will allow OEMs and dealers to promote the right service at the right time to the right audience, with an optimal use of available resources. 👇 Here’s a deep dive by our CEO, Marco Marlia, on aftersales as a driver of #innovation and customer loyalty for ICDP
What does the future of automotive after-sales look like? AI-driven growth and customer loyalty will be key pillars for the ongoing business success of automotive retailers. Aftersales is often overlooked compared to new car sales, but it's actually a significant source of profits for automakers and dealers. With AI, after-sales revenues will be further driven by personalized, predictive solutions that enhance customer satisfaction and loyalty by offering the right service at the right time. To succeed in the competitive, evolving aftersales space, automotive retailers should therefore invest in AI-based technology to increase conversion and trust. I’ve talked about the strategic role of after-sales more in depth in this ICDP blog article: https://lnkd.in/dFZuNbun #Automotive #Aftersales #AI #CustomerExperience #DigitalTransformation