Diesel

Diesel X Savage X Fenty. Oct. 8, 2024. Introducing a limited-edition lingerie and apparel capsule designed under the creative direction of Rihanna and Glenn Martens. The collaboration combines the unapologetic, body- and sex-positive ethos of Savage X Fenty’s collection with Diesel’s iconic visual vocabulary. Discover more at https://lnkd.in/dZaJ9yyy #ForSuccessfulLiving #DieselXSavageXFenty

Open it.   Break the Box, the #DieselFW24 Brand Campaign, is the newest expression of the ongoing visual collaboration between Creative Director Glenn Martens and Art Director Christopher Simmonds. Photographer Paul Kooiker explores the relationship between voyeur and exhibitionist through the lens of a woman in a bland office setting. Set against the backdrop of a cardboard box, models bust out, using pieces from the runway and pre-collection to show their individualism and personality. Acid rain prints, Treatment denim and ready-to-wear, puffers, camo animal prints and oversized, shaggy faux furs embody freedom.   Styling: Ursina Gysi   Discover more at https://lnkd.in/d6GDFMPA   #ForSuccessfulLiving

The #DieselSS25 Runway Show. Saturday Sept. 21st, 2024 in Milan, Italy.   The immersive show set was created from 14,800kg of denim scraps to highlight Diesel’s commitment to circularity in production. After the show, the entire set will be reused and repurposed. For example, denim roll will be utilized in the automotive and insulation sectors.   Discover more at https://lnkd.in/dmQMg3bu #ForSuccessfulLiving

Denim Cave.   The newest conceptual takeover at Diesel’s immersive, pop up installation space in San Babila, Milan is the Denim Cave.    The space is completely enveloped in distressed and destroyed Diesel jeans. A collection of special denim pieces from the #DieselFW24 Runway Collection and Charm D bags are sold exclusively in the space.    #ForSuccessfulLiving

Tom of Finland x Diesel Art Gallery, Japan.   Through Aug. 14.   Part of the 2024 Diesel x Tom of Finland Foundation Pride program, an exhibition celebrating the 40th anniversary of Tom of Finland Foundation, a pioneering organization in gay art.    In addition to the exhibition of Tom of Finland's iconic works, the exhibition features a virtual reality work "TOM House the VR Experience", a visual and audio journey that allows visitors to immerse themselves into the world of Tom.   #ForSuccessfulLiving

Diesel Dosan.   Diesel opens its third store in Korea, Diesel Dosan. Consisting of four floors and a rooftop, the new Diesel Dosan store embodies the brand's bold and experimental new store concept. The exterior is drenched in iconic Diesel red logo. The interior reflects the dynamic visual vocabulary established by Creative Director Glenn Martens.   #ForSuccessfulLiving

Over the last few years, we have been working to systematically reduce the impact of our products, focusing on developing alternative fabrics, treatments, and trims. We are very proud that as of FW24 more than 50% of our denim products align with our lower impact guidelines, called For Responsible Living Guidelines.    The next step in our journey is to ensure that lower impact goes hand in hand with longer lived. In November 2023 we held in depth circular design workshops with our partner Create Sustain. The Diesel Style and Product teams explored the strategies that best fit the Diesel brand and aesthetic, deep diving into opportunities for reuse, repair, remaking and recyclability.    Last week we came back together again to look in very practical terms at the immediate priorities for embedding circularity into our collections. We addressed some of the challenges that exist and agreed on next steps. The workshops combined hands on creative exploration with clear goals and objectives and we are really excited to progress our circularity journey.   With these training programs our Company has the aim to support the teams in better understanding what circularity and eco design mean and to put their learnings into practice, embedding this culture into Diesel upcoming collections and projects.   To discover more about Diesel For Responsible Living sustainability strategy click here: https://lnkd.in/ddK3iSuc   #DieselForResponsibleLiving #CelebrateIndividuality #ForSuccessfulLiving

Introducing ‘Til D Do Us Part.   An all-denim wedding starring Christine Quinn as the bride. The model, actress and villainous former star of “Selling Sunset” has mandated a strict dress code for her non-traditional nuptials: head-to-toe Diesel denim in the pre-wedding bridal suite, at the ceremony and the after party. The latest in the ongoing visual collaboration between Creative Director Glenn Martens and Art Director Christopher Simmonds was shot by Nick Waplington.    Discover more at https://lnkd.in/d5VmyJbm   #ForSuccessfulLiving #DieselFW24

Hoshi x Diesel.   #HoshiKwon of Seventeen has been named Diesel’s brand ambassador. A global K-POP icon known for his charisma, self-confidence and the freedom of expression he brings to the stage, Hoshi is perfectly aligned with Diesel’s ethos. "I am happy to be part of Diesel's family, as a brand ambassador, as this will enables me to show various aspects of myself with Diesel to the world " – Hoshi    #ForSuccessfulLiving #HoshixDiesel

Damiano David x Diesel.   Diesel’s first-ever global male ambassador is Damiano David, the lead vocalist for the rock band Måneskin. Damiano defines the Diesel man with his spirit of nonconformity, freedom and inclusivity. In his role of Diesel male ambassador, Damiano and Creative Director Glenn Martens worked together on an exclusive capsule collection that represents a new vision of masculinity and gender liberation.   Discover more at https://lnkd.in/daQz6USH   #ForSuccessfulLiving