Damiani

IED Torino ha presentato OLTRETEMPO, un’esplorazione innovativa del mondo Damiani che rende omaggio alla Maison attraverso lo sguardo dei giovani designer laureati in Design del Gioiello e Accessori. Allestita presso le prestigiose Gallerie d’Italia di Torino, l’esposizione ha raccolto i prototipi degli otto progetti di tesi degli studenti del terzo anno in Design del Gioiello e Accessori IED Torino, ai quali era stato chiesto di immaginare i gioielli Damiani del futuro. Ogni creazione è una ricerca senza limiti di forme, materiali e significati, nata dalla contaminazione tra l'audacia creativa delle giovani generazioni e i valori e l’eccellenza artigianale della Maison. La collaborazione tra Damiani e IED Torino ha previsto un anno di intenso lavoro congiunto dove gli studenti hanno potuto approfondire l'identità stilistica e produttiva dell’azienda, ma anche le potenzialità e le sfide del settore nel prossimo decennio. Da questo incontro è nata una sinergia perfetta tra formazione accademica e impresa per scrivere insieme una nuova pagina nella ricerca dello stile: un terreno di sperimentazione, frutto di un impegno condiviso per preservare, valorizzare e rinnovare quel distintivo marchio del "Made in Italy" di cui la Maison è ambasciatrice nel mondo Per celebrare questa importante collaborazione, si è tenuto ieri sera un evento speciale sempre presso la prestigiosa sede di Gallerie d’Italia di Torino, alla presenza del Presidente della Regione Piemonte Alberto Cirio e del Vicepresidente del Gruppo Damiani Giorgio Grassi Damiani.  “Siamo molto felici di aver preso parte a questa collaborazione con IED Torino. In questi cento anni, tre generazioni della nostra famiglia si sono succedute con un unico obiettivo nel cuore: custodire, proteggere e tramandare un patrimonio inestimabile di esperienze e savoir-faire. Un’eredità e una tradizione che vogliamo proiettare al futuro; in quest’ottica il dialogo e il confronto con le nuove generazioni è fondamentale. Ormai da diversi anni investiamo anche in modo diretto nella formazione dei nuovi talenti, attraverso la Damiani Academy, che è nata con lo scopo di fornire gratuitamente una formazione sul campo a tutti coloro che hanno la passione per il gioiello.” Ha commentato Giorgio Grassi Damiani. #Damiani #DamianiGroup #DamianiAcademy #IED IED Istituto Europeo di Design Ph Credits: Guermani Andrea

For the Centenary celebrations of Damiani, the Minister of Enterprise and Made in Italy has dedicated an exclusive stamp to the Maison, as part of the thematic series entitled “The Excellence of the productive and economic system” in Italian entrepreneurship. The stamp features a sketch of the majestic Mimosa Eternal Blue necklace, one of 100 masterpieces forming the special collection created to celebrate the brand's hundred-year history. A story of family, craftsmanship, creativity and passion: truly unique all-Italian values that the Damiani family has always safeguarded and preserved. For this special occasion, the commemorative stamp will be available to collectors and enthusiasts in two versions: a folder containing several products, including a personalised postcard and envelope; and a chronicle containing a datasheet and a brief history of the Maison and a card. Silvia Grassi Damiani, Vice-President of the Damiani Group, attended the official stamp presentation, which took place Thursday, 17 October, in Sala degli Arazzi, Palazzo Piacentini, in Rome – home to the Ministry of Enterprise and Made in Italy – in the presence of Minister Adolfo Urso, the Undersecretary of State responsible for Philately Fausta Bergamotto, the representative of the State Mint and Polygraphic Institute Stefano Imperatori, and the Poste Italiane Head of Philately Giovanni Machetti. On the occasion, Silvia Grassi Damiani stated: “Family, craftsmanship, creativity, passion and history: these are the values that have always distinguished us. In these hundred years of history, three generations of our family have succeeded one another with a sole purpose in our hearts: to preserve, protect and pass on the priceless heritage of experience and savoir-faire. A legacy and a tradition that we would like to pass on to our children and grandchildren as we look to the future.” #Damiani #DamianiGroup #Damiani100Years

Damiani and Borsalino have entered into a special partnership for the Damiani Centenary. Symbolizing Italian excellence worldwide, the coming together of these two companies has led to the creation of three unique Borsalino hats, each made even more precious by the combination of jewels from three of the most iconic Damiani collections. These pieces thus become a concrete sign of the union of two paradigms of luxury manufacturing excellence, which share not only a deep link with their territory of origin – the Piedmont region – but also a strong artisanal vocation. Nina, Borsalino’s ultra-elegant, slightly retro cloche, proposed here in black, has been paired with Belle Époque, the line inspired by the charm and joie de vivre of this unique historical period. The cloche features a refined white gold and diamond element on the band – reminiscent of the collection's signature film reel motif – and two matching pendants that drop from the sides like precious earrings. A timeless symbol of Borsalino’s first-rate excellence, the Sophie hat has been paired with Mimosa, the epitome of Damiani’s extraordinary artisanal vocation with its “apparent chaos” design, the innovative technique that harmoniously combines stones of different sizes and cuts. This wood-brown style is embellished by a chain around the base of the crown and a sautoir necklace – both in pink gold, diamonds and Australian pearls – that hangs like a luxurious cord from the hat. To give a new sporty interpretation to the Borsalino Baseball, proposed here in amethyst purple, Damiani has chosen the Margherita collection with its floral element reminiscent of an elegant daisy. The cap's crown is decorated with ten solitaire daisies in pink gold, brown diamonds and amethysts of various sizes, one of which can be replaced with a beautiful brooch, made using the same precious materials. “I am very pleased with this special collaboration. In addition to the territory of origin and excellent savoir-faire, Damiani and Borsalino also share deep-rooted creativity, which allows iconic products to be reinterpreted, making them truly timeless." Giorgio Grassi Damiani Vice President of the Damiani Group “Having the opportunity to collaborate with a renowned Made in Italy Luxury brand like Maison Damiani on the occasion of its prestigious centenary is a great honor and an extraordinary opportunity. The creation of these unique pieces marks a further step for us towards the search for quality and excellence in every detail which has always characterized our savoir-faire.” Mauro Baglietto Managing Director Borsalino #Damiani #Borsalino #BorsalinoXDamiani BORSALINO

Damiani debuts in Thailand. The Maison opens its first boutique in the country. Damiani consolidates its presence on the Asian continent with the opening of its first Boutique in Thailand, at the King Power Srivaree duty-free complex – the most important in the country – close to Suvarnabhumi International Airport. Located in a high-visibility area, the new Damiani store is characterized by elegant furnishings and fine fabrics in soft shades of sand and brown which harmoniously blend with the magnificent jewels of the brand’s most iconic collections, including Belle Époque, Margherita and Mimosa. In addition to strengthening the brand’s desire to expand in Asia with this new store, the Maison makes its début in a country whose luxury market is enjoying constant growth, due to the influx of tourists with a high spending capacity and increasing interest from local clientele with a high purchasing power and a strong passion for jewelry. #Damiani #DamianiGroup #NewOpening

Damiani participates in the 24th edition of the Grand Prix d'Horlogerie of Geneve (GPHG) with the magnificent Margherita Desert Garden secret watch, one of the beautiful one-of-a-kind pieces that forms part of the special collection dedicated to the Maison's Centenary. The precious timepiece competed in the "Jewellery" category and reached the final phase of the competition, together with the creations of five other exclusive brands in the luxury segment. From 12 September to 22 November 2024, it will also be one of the 90 creations featured in a special traveling exhibition, organized by the same entity of the prize, which will showcase in some of the most important cities in the world, including Hong Kong, Ho Chi Minh-City, New York and Geneva. The Margherita Desert Garden jewel watch is a masterpiece in yellow and white gold, warmed by the hues of magnificent gemstones – brown diamonds (27.87 carats) and fancy vivid yellow diamonds (2.22 carats), colourless diamonds (5.39 carats) and emeralds (8.20 carats) in various skilfully combined cuts: princess, marquise and brilliant. Highlighting its new and innovative functionality, the Margherita Desert Garden secret watch stands out for its two striking central daisies, which can be delicately lowered thanks to a sophisticated mechanism to reveal the dials of the two underlying “secret” watches that can be set to two distinct time zones. In creating this refined work of art, the Maison’s skilled craftsmen worked more than 300 hours, of which 250 for manufacturing alone and 90 for the setting. The GPHG award ceremony will take place in the Théâtre du Léman in the Swiss city on Wednesday, November 13, 2024. #Damiani #GPHG

Damiani strengthens its positioning in China by opening a new store in Wuhan. The new boutique is located inside the prestigious SKP department store in the elegant Wuchang district, one of the city’s most fascinating neighborhoods with its blend of history and innovation, mixed with a dynamic cultural scene. Grand and refined, the store is located in the section dedicated to important luxury brands and features elegant, bronzed furnishings predominantly in soft shades of beige, brown and sand. This new opening forms part of the Group’s strategic investment plan for China, a key market for the development of the Italian luxury industry, characterized by strong economic growth and the presence of an increasing large clientèle with a high purchasing power. Moreover, the new boutique provides further confirmation of the brand’s ongoing expansion, as evidenced by numerous recent openings in other key markets. #Damiani #DamianiGroup #NewOpening

Damiani is pleased to announce the launch of its new campaign with Oscar-winning actress Jessica Chastain, global brand ambassador. The shots and the video showcase the authenticity, charm and elegance of the true Damiani woman, which Jessica embodies flawlessly thanks to her versatile and sophisticated personality.  Jessica Chastain is the interpreter of a story that is as simple as it is extraordinary: that of a magnetic and self-confident woman, free to express her identity. She is a woman who lives every moment of the day with passion and excitement. A fascinating woman, Jessica is portrayed while she relaxes, works, plays with her beloved dog (Chaplin, that was on set with her), or prepares for an evening out with friends; every moment is truly precious, to be cherished. In the background, a beautiful house mirrors her soul and personality: cosy and relaxed, yet refined and sophisticated. On this day-long journey, jewels from the brand's most iconic collections enhance Jessica Chastain's beauty, highlighting her multiple facets: smiling and laid-back in Margherita; chic and elegant in Mimosa; casual and relaxed in Belle Époque and Belle Époque Reel; conscious and charismatic in High Jewelry. Jessica Chastain commented: “I am delighted to be Damiani’s Global Ambassador and to have been able to represent the values of this wonderful company in such a powerful campaign. Enjoying every moment, feeling at ease and comfortable with oneself, living one’s passions freely and to the fullest: these values stand at the heart of the project and are essential elements both of my life and of the Damiani universe. It is an honor for me to be a part of a family that preserves and passes on Italy’s artisanal excellence and authenticity.”   Guido Damiani, President of the Damiani Group declared: “It has been an honour to welcome Jessica into our family. While developing the campaign concept, we instantly thought of her as the perfect embodiment of the brand’s values. Jessica is authentic, strong, free and self-aware. For us, Jessica symbolizes the true Damiani woman.” #Damiani #DamianiGroup #JessicaChastain

 Damiani 100th anniversary celebration on tour.   The exclusive “100X100 Italiani” event took place on Tuesday, 16 July at the Damiani Ginza Tower in Tokyo, Japan. The event showcased masterpieces from the special High Jewelry collection created by the Maison to pay tribute to its Centenary. The event was attended by Silvia Damiani, Vice-President of the Group, and by other renowned and distinguished guests from the world of fashion and cinema, who wore some of Damiani’s magnificent jewelry pieces for the occasion. #Damiani #DamianiGroup #Damiani100Years #Damiani100X100Italiani

THE MAISON CELEBRATES THE OPENING OF A NEW BOUTIQUE IN TAIPEI’S BREEZE CENTER   Damiani consolidates its presence in Taiwan by opening a new Boutique in the Breeze Center in the East District of Taipei City. Located in a high-visibility area of the renowned department store, the boutique features elegant furnishings and refined fabrics in soft sand and brown. Here, customers can admire the Maison's iconic collections: the evocative Belle Époque, the trendy D.Icon, the modern Margherita, the feminine Mimosa, and the much-loved Bridal collection, showcased in a dedicated area. The Damiani Group’s CEO Jerome Favier attended the traditional ribbon cutting ceremony, together with Taiwanese actor Kent Tsai, who was special guest at the opening event. On this special occasion, Kent wore a DAMIANI Belle Époque cross necklace with diamonds and gemstones, revealing the Maison’s unique charm. The Maison’s strategic investment in the Breeze Center is rooted in the brand’s capacity to attract local jewelry enthusiasts and potential collectors. This new opening is an important milestone for strengthening the brand’s distribution and consolidating its image in a dynamic market such as Taiwan. #Damiani #DamianiGroup #NewOpening

The third leg of the exclusive “100X100 Italiani” event marking the Damiani Centenary celebrations at the prestigious Four Seasons hotel in Hong Kong has just ended. The event showcased masterpieces from the special Haute Joaillerie collection created by the Maison to pay tribute to this extraordinary milestone and to the brand’s long-standing history. The event was attended by Silvia Damiani, Vice-President of the Group, and by other renowned and distinguished guests, such as the Hong Kong actress Cecilia Choi, who looked dazzling in a necklace, ring and earrings from the Margherita collection.   These stunning pieces are now about to leave for Japan, where another celebratory event will take place. #Damiani #Damiani100Years #Damiani100X100Italiani