Artificial intelligence (AI) has the potential to revolutionize the digital marketing industry. H... more Artificial intelligence (AI) has the potential to revolutionize the digital marketing industry. However, concerns have been raised about the impact of AI on the human touch; defined as the personal connection with customers through empathy, support, and community building; and its potential implications for employment. Objective This thesis explores the intersection of AI and digital marketing and investigates the balance between automation and the human touch in this industry. The study aims to assess the effects of AI on productivity, cost, and quality in digital marketing.
Artificial intelligence (AI) has the potential to revolutionize the digital marketing industry. H... more Artificial intelligence (AI) has the potential to revolutionize the digital marketing industry. However, concerns have been raised about the impact of AI on the human touch; defined as the personal connection with customers through empathy, support, and community building; and its potential implications for employment. Objective This thesis explores the intersection of AI and digital marketing and investigates the balance between automation and the human touch in this industry. The study aims to assess the effects of AI on productivity, cost, and quality in digital marketing.
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