Archaeology and material cultural heritage enjoys a particular status as a form of heritage that,... more Archaeology and material cultural heritage enjoys a particular status as a form of heritage that, capturing the public imagination, has become the locus for the expression and negotiation of regional, national, and intra-national cultural identities. One important question is: why and how do contemporary people engage with archaeological heritage objects, artefacts, information or knowledge outside the realm of an professional, academically-based archaeology? This question is investigated here from the perspective of theoretical considerations based on Yuri Lotman's semiosphere theory, which helps to describe the connections between the centre and peripheries of professional archaeology as sign structures. The centre may be defined according to prevalent scientific paradigms, while periphery in the space of creolisation in which, through interactions with other culturally more distant sign structures, archaeology-related non-professional communities emerge. On the basis of these...
Advances in Marketing, Customer Relationship Management, and E-Services
Wine has been a part of human history for thousands of years, serving both social and religious r... more Wine has been a part of human history for thousands of years, serving both social and religious roles. Just a few centuries ago, it became possible to store wine in good conditions, allowing it to be bottled and aged, which created a luxury product, consumed as a token of prestige. This study aimed to analyse wine brand managers' perceptions on the motivations behind luxury wine consumption. Given the exploratory nature of the study, eight interviews with Portuguese luxury wine producers and distributors' managers have been undertaken. The content analysis of the interviews seems to indicate that, overall, there is a strong understanding of the consumers' motivations. Yet, there are certain more specific aspects with the potential to be explored in order to raise the efficiency of the strategies being employed.
Advances in Business Information Systems and Analytics
Co-branding in the hospitality luxury sector is still understudied in the literature. This study ... more Co-branding in the hospitality luxury sector is still understudied in the literature. This study aims at tackling this gap through the analysis of a case of a co-branding strategy between a vinous-concept luxury hotel in Portugal and premium wine brands of domestic producers. Fourteen in-depth interviews with managers of the luxury hotel and wine brand partners supported the exploratory research. This chapter represents a case of qualitative data application to an underestimated topic in the literature from the managers' point of view. The study offers evidence on the benefits for both parties, reasons for adopting co-branding, and partners' selection attributes. The improvement of brand image emerges as one of the main advantages of co-branding with a luxury hotel. Based on the literature review and the interviews with managers, the study proposes a set of hypotheses to be tested in future research. This chapter provides interesting cues for academics and practitioners.
Purpose The purpose of this paper is to investigate how international tourists’ cosmopolitan valu... more Purpose The purpose of this paper is to investigate how international tourists’ cosmopolitan values change due to the restraining fear of terrorism, and how this change affects their worldview, destination perception and travel preferences. Design/methodology/approach In-depth interviews were conducted with international travellers from all five continents to pinpoint the universal shifts in cosmopolitan values, specifically regarding risk perception in the face of terrorism. Findings Tourists’ personal values are changing due to the increased risk of terrorism (or the perception of it), which prompts international travellers to act less on their desire for stimulation and more for their need for security when travelling. Just as any change in values tends to be relatively permanent, this value shift might have long-term consequences for the entire tourism industry. Research limitations/implications Terrorism risk perception and its retraining effect regarding willingness to travel ...
Archaeology and material cultural heritage enjoys a particular status as a form of heritage that,... more Archaeology and material cultural heritage enjoys a particular status as a form of heritage that, capturing the public imagination, has become the locus for the expression and negotiation of regional, national, and intra-national cultural identities. One important question is: why and how do contemporary people engage with archaeological heritage objects, artefacts, information or knowledge outside the realm of an professional, academically-based archaeology? This question is investigated here from the perspective of theoretical considerations based on Yuri Lotman's semiosphere theory, which helps to describe the connections between the centre and peripheries of professional archaeology as sign structures. The centre may be defined according to prevalent scientific paradigms, while periphery in the space of creolisation in which, through interactions with other culturally more distant sign structures, archaeology-related non-professional communities emerge. On the basis of these...
Advances in Marketing, Customer Relationship Management, and E-Services
Wine has been a part of human history for thousands of years, serving both social and religious r... more Wine has been a part of human history for thousands of years, serving both social and religious roles. Just a few centuries ago, it became possible to store wine in good conditions, allowing it to be bottled and aged, which created a luxury product, consumed as a token of prestige. This study aimed to analyse wine brand managers' perceptions on the motivations behind luxury wine consumption. Given the exploratory nature of the study, eight interviews with Portuguese luxury wine producers and distributors' managers have been undertaken. The content analysis of the interviews seems to indicate that, overall, there is a strong understanding of the consumers' motivations. Yet, there are certain more specific aspects with the potential to be explored in order to raise the efficiency of the strategies being employed.
Advances in Business Information Systems and Analytics
Co-branding in the hospitality luxury sector is still understudied in the literature. This study ... more Co-branding in the hospitality luxury sector is still understudied in the literature. This study aims at tackling this gap through the analysis of a case of a co-branding strategy between a vinous-concept luxury hotel in Portugal and premium wine brands of domestic producers. Fourteen in-depth interviews with managers of the luxury hotel and wine brand partners supported the exploratory research. This chapter represents a case of qualitative data application to an underestimated topic in the literature from the managers' point of view. The study offers evidence on the benefits for both parties, reasons for adopting co-branding, and partners' selection attributes. The improvement of brand image emerges as one of the main advantages of co-branding with a luxury hotel. Based on the literature review and the interviews with managers, the study proposes a set of hypotheses to be tested in future research. This chapter provides interesting cues for academics and practitioners.
Purpose The purpose of this paper is to investigate how international tourists’ cosmopolitan valu... more Purpose The purpose of this paper is to investigate how international tourists’ cosmopolitan values change due to the restraining fear of terrorism, and how this change affects their worldview, destination perception and travel preferences. Design/methodology/approach In-depth interviews were conducted with international travellers from all five continents to pinpoint the universal shifts in cosmopolitan values, specifically regarding risk perception in the face of terrorism. Findings Tourists’ personal values are changing due to the increased risk of terrorism (or the perception of it), which prompts international travellers to act less on their desire for stimulation and more for their need for security when travelling. Just as any change in values tends to be relatively permanent, this value shift might have long-term consequences for the entire tourism industry. Research limitations/implications Terrorism risk perception and its retraining effect regarding willingness to travel ...
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Papers by Helena Nobre