Sundeep Holani

Team chotavyapar.com had been working with many Small appliances and crockery brand and seen many strong brands going out of the shelf due to heavy discount in online sales .As a distribution strategy , we have to see the interest of the General trade which caters to 70 percent of the business across industry General trade, also known as traditional trade, plays a crucial role in India's economy for several reasons: Widespread Reach: India has a vast and diverse population spread across urban and rural areas. General trade, which includes small retail shops, mom-and-pop stores, and local markets, has a deep penetration Employment Generation: General trade is a significant source of employment in India. Millions of people are engaged in this sector as shop owners, distributors, wholesalers, and workers. Consumer Trust and Relationships: Local shops often have strong relationships with their customers, built on trust and personal connections. This creates customer loyalty and provides a level of service that large retail chains might find difficult to replicate. Economic Contribution: General trade contributes significantly to the national economy. Flexibility and Adaptability: Unlike modern retail chains, general trade stores are often more adaptable to changing market conditions. They can quickly adjust their inventory based on local demand and offer credit facilities' to customers Support for Local Producers: Many general trade shops source products from local manufacturers and producers, supporting small businesses and contributing to the local economy. This creates a symbiotic relationship between small-scale producers Cultural and Social Significance: General trade stores often serve as social hubs within communities, where people gather and interact. They are embedded in the cultural fabric of India, playing a role beyond mere commerce by fostering community ties. Supply Chain Resilience: The general trade network in India is vast and resilient, often better suited to navigating the complexities of India's infrastructure and distribution challenges compared to modern trade channels. Here are specific actions marketers can take to safeguard and strengthen general trade: 1.Tailored Marketing Strategies for General trade 2. Support in Digital Transformation 3.E-commerce Partnership 4. Provide Customized Solutions 5Flexible Distribution Channels 6 Education and Training 7. Collaboration with Wholesalers and Distributors 6. Creating Consumer Awareness Campaigns 7. Innovative Marketing Program 8. Partnering for Visibility and Volumes 10. Advocating for General Trade in Policy Discussions If you are looking to scale up the revenue ,you can contact us For North /East region [email protected] /Ph -8447212219 For West/South region , you can contact Aparajita Dutta ( Director -Sales , marketing and operations ) - [email protected] Ph 9873182270 www.chotavyapar.com

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“𝗦𝗮𝗹𝗲𝘀𝗖𝗼𝗱𝗲 𝗶𝘀 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝘂𝘁𝘁𝗶𝗻𝗴 𝗲𝗱𝗴𝗲 𝘀𝘁𝘂𝗳𝗳, 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗛𝗼𝘂𝗿!” – said Vivek Shah (Sales Transformation, Ecom & New GTM Head, Marico) upon experiencing how Salescode is revolutionizing CPG RTM SalesCode.ai had the pleasure of hosting Marico Limited team for a full-day workshop at #SalesCodeExperienceCenter for an immersive session on "The Code of Future Ready Sales Teams & Trade with AI". 🔄 🔄 New Role of Sales Reps with AI and eB2B ⛔ ⛔ End of SFA - Why all the Sales technologies invented in the last 30 years will be reinvented in the next 3 years ⏩ ⏩ Case Studies and Success Stories of top CPG companies using AI and eB2B SalesCode #SFAI, exponentially augments the competency and behaviour of Sales Team to drive sales up-lift in each call, at each store, everyday with; 1️⃣ AI Generated TARGETs 2️⃣ AI Generated TASKs 3️⃣ AI Generated INCENTIVES for each Task We believe that this is the #EndOfSFA as we enter 𝙩𝙝𝙚 𝙣𝙚𝙬 𝙚𝙧𝙖 𝙤𝙛 𝙎𝙖𝙡𝙚𝙨 𝘼𝙪𝙩𝙤𝙢𝙖𝙩𝙞𝙤𝙣, 𝙬𝙞𝙩𝙝 𝘼𝙄 𝙖𝙩 𝙞𝙩𝙨 𝙘𝙤𝙧𝙚 >>> "𝙎𝙁𝘼𝙄" Welcome to #SalesCode #SFAI !! Experience #SalesCode "The New CODE of Sales Team and Trade with AI" >>> https://bit.ly/4aNNPyr SalesCode.ai Guarantees a minimum 3% Sales Uplift !! We promise a 110% refund of the cost if we do not deliver !! #SFAI #NextGenSFA #AI #AIforSales #eB2B #EndOfSFA

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How can one effectively engage with India's 70 million SMEs and leverage opportunities in this growth-driven sector? Sumit Agarwal, Founder, Vyapar, Avinash Deepak, SVP and Business Head, Airtel Business and Shradha Sharma, Founder and CEO of YourStory, discuss the opportunities in this sector, how entrepreneurs can address challenges with innovative solutions, and why it is crucial to understand individual customer needs. Episode 3 of The Founder’s Manifesto, powered by Airtel Business, brings you a deep dive into driving digital adoption in India’s vast and diverse MSME sector. Watch this space for more! #TheFoundersManifesto #AirtelBusiness #ReimaginingPossibilities #StartupSuccess #Entrepreneurship #CustomerCentricity #Technology #Vyapar #MSME #MadeInIndia Kaustubh Chandra (KC)

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Transform your retail experience with #Implementers In-store Promoters. Professionally trained and expert in persuasion, our promoters turn shoppers into loyal buyers. Boost your brand's visibility. Reach us at +91 8637600108 | [email protected] #BrandVisibility #SalesDrive #CustomerLoyalty #InStorePromotion #InStorePromoters #SalesPromoters #CustomerEngagement #FMCG #CPG #InStoreMarketing #Displays #Merchandising #VisualMerchandising #promoters #fielmarketing

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Amit Relan of mFilterIt discusses safeguarding brand reputation on e-commerce, addressing FMCG challenges, and tackling counterfeit products along with brand infringements through this article. Follow the link in the comments to know more! #advertising #marketing #guestpost

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 Quick commerce unicorn Zepto revenue can grow multifold to Rs 2.5 lakh crore in 5-10 years if the company is able to execute the business well. Zepto | Aadit Palicha Click on the link below to know more... #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing

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In the pilot episode of The BS Podcast, we talk about why many D2C brands in India are failing even with more people spending and more product options available. Learn why just making a product is not enough and how branding and right marketing play a huge role in success. We also discuss why some brand owners focus too much on quick returns and miss the long-term game. Don’t miss the real examples and useful insights! https://lnkd.in/g-t3higb #marketing #digitalmarketing #marketingtips #branding #startup

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