“He is an excellent Mentor , Witty and Smart at Handling people with a personal touch. He has been a great influencer in my career.”
About
Experienced business leader with a demonstrated history of working as a Consultative…
Experience
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Publications
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"Brands Go Back to Basics In-Store"
Nielsen Featured Insights & Business Standard print & online coverage
See publicationHOW CAN BRANDS STAND OUT AND FIND THEIR WAY TO CONSUMERS IN STORES?
While brands regularly focus on in-store strategies, they often fail to consider execution efficiency, as 60% of money allocated to in-store execution of visibility elements etc., are not actually deployed in the market. Traditional trade is still predominant in India, but omni-channel is gaining ground. So, methodical monitoring coupled with actionable learning would go a long way in delivering efficiency.
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As an IIT alumnus and a climate fellow, with a passion for driving positive change, driven by a vision to leverage my skills, knowledge, and experiences to make a meaningful impact on society.
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