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Creating content isn’t easy, and making it truly impactful is even tougher. So, how does one keep their ideas fresh and their content even fresher? Where does one find the inspiration to maintain cohesive brand messaging while still pushing creative boundaries? Here are a few insights from our bag of experiences.  We would love to know your thoughts about the same! _________________ #Content #ContentStrategy #ContentCreators #Branding #Brand #BrandStrategy #Architecture #Architects #ForArchitects #ArchitectureLovers #FAQ #Tips #CommunicationsAgency #Socialmedia #Storytelling #PublicRelations #CommunicationisKey #DesignCommunication #InteriorDesign #Desingers #ArchitectureDaily #CopyWriters #CreativeAgency #Communications #StrategicCommunications

Generally, styling is viewed as an act of making a space look perfect, sometimes even highly aspirational. While the creative license to decide the intent lies with the designer in charge, we believe styling adds a layer of personalization and warmth to the space. Well-designed spaces can certainly look great on their own, without any added decor, but when the goal of a photoshoot is to attract potential clients, that human touch can make all the difference. Plus, well-documented projects with an underlined intent can elevate your online presence, and help you communicate the value of your work more effectively. Need help documenting your design endeavours? Hit us up! #Styling #InteriorStyling #InteriorStylist #InteriorStyling #ArchitecturePhotography #InteriorPhotography #Photography #Architecture #DesignProjects #Stylist #ContemporaryArchitecture #InteriorDesign #Reccomendation #ProjectDocumentation #Architects #Designers #Architectural #InteriorDecor #StrategicCommunications #XenDialogues #XenCommunications #CommunicationsAgency 

Building a brand for your architecture or design firm can feel overwhelming, especially with so much advice out there that might not really fit you. Instead of getting caught up in all the noise, zero in on what truly reflects your values, vision, and the true impact of your work. While clients may have various expectations, if your brand messaging emphasizes the unique value your work delivers, you’ll likely find yourself connecting with the right opportunities. #Branding #BrandIdentity #ArchitectureFirms #InteriorDesignStudio #ArchitectureStudio #Architects #InteriorDesigners #Architecture #InteriorDesign #BrandIdentity #RealEstate #DecorBrand #BrandMessage #BrandVoice #Buildyourbrandwithus #Brand #Brands #BrandStrategy #BrandDesign #Tips #Myths #Facts #CommunicationsAgency #StrategicCommunications #XenCommunications #Xen

Building a brand for your architecture or design firm can feel overwhelming, especially with so much advice out there that might not really fit you. Instead of getting caught up in all the noise, zero in on what truly reflects your values, vision, and the true impact of your work. While clients may have various expectations, if your brand messaging emphasizes the unique value your work delivers, you’ll likely find yourself connecting with the right opportunities. #Branding #BrandIdentity #ArchitectureFirms #InteriorDesignStudio #ArchitectureStudio #Architects #InteriorDesigners #Architecture #InteriorDesign #BrandIdentity #RealEstate #DecorBrand #BrandMessage #BrandVoice #Buildyourbrandwithus #Brand #Brands #BrandStrategy #BrandDesign #Tips #Myths #Facts #CommunicationsAgency #StrategicCommunications #XenCommunications #Xen

Whether you're a large or small #ArchitectureFirm, photographing your architecture or interior design projects is essential. It might seem straightforward, but there are a few key details that make all the difference. Photography isn’t just about snapping pretty pictures from different angles. Having a strong narrative before the shoot adds depth and meaning. While many architects have a good eye for photography, a professional can elevate your work with their expertise. Styling is equally crucial, as it breathes life into the space by showcasing its true essence and functionality. Every project has a unique story to narrate, and capturing it well brings that story to life. #Photography #ArchitecturalPhotography #Architecture #DesignProjects #InteriorStyling #Stylist #ContemporaryArchitecture #InteriorDesign #Tips #Reccomendations #Architects #ArchitecturePhotographer #ArchitecturePhotos #Designers #Architectural #XenDialogues #XenCommunications #CommunicationsAgency #StrategicCommunications

We are storytellers at heart.. So today on #XenLibrary, we bring to you a super interesting book on storytelling in Architecture. Nigel Coates' ‘Narrative Architecture’ explores how architecture can tell stories and evoke emotions. Instead of just focusing on function or aesthetics, Coates emphasizes that architecture can be a form of storytelling. He argues that buildings should engage people on a deeper level, creating experiences that reflect narratives and personal connections. This book pushes us to look at how storytelling can transform the way we interact with and understand the spaces around us. Have you read this book? Let us know your thoughts in the comments. ______________ #ArchitectureBooks #Bookstagram #Book #BookLover #ReadingList #Bookgram #Storytelling #Readmorebooks #Read #ReadingCommunity #Architecture #Architects #Designers #CreativeCommunity #Storytelling #NarrativesInArchitecture #BuiltEnvironment #ArchitectureStudent #MustRead #Books #BookReccomendations #BookNerd #MondayMotivation #Narratives #Stories #Xen #XenCommunications #CommunicationsAgency

Are you applying for a job? Here are a few DO's and DONT's! We're in the middle of the hiring process at xen and there are a few things that I want to highlight as constructive feedback to all those who are applying for jobs 1. Proofread (please) It is imperative to proofread your entire application multiple times before you send it. This will avoid grammatical errors and your application becomes crisp and easy to read through because of the numerous edits. ✍ 2. Address your emails/letters correctly We all know you are applying to multiple places, but it is never pleasant to be called Rahul if your name is Nisha. Also please do some research and find out who your recruiter is rather than blindly addressing everyone as sir! 🧑 3. Add only relevant work to your portfolio If it is a content and copywriter’s job that mentions this content is for social media, website, etc there is very little relevance in sending research papers. That doesn't show your content-writing skills at all. Also just because you feel passionate about writing or have written two (not so great essays) doesn’t make you qualify for the position.  If you don't have relevant work, create it if you are very keen on applying. 👩💻 4. Don't send DMs While it is a common practice these days and I understand you might want to be noticed and get your recruiter’s attention (please don't) you can follow up after a minimum of one week. But bombarding the recruiter with messages, emails and DM’s all at once only makes them want to NOT consider you. 📩 5. Include a cover letter It is ok to put in some effort in applying. Let the recruiter know who you are and why you're the right person for the job. 📨 6. Being genuine and honest is everything Do not fake or conceal important information. Your recruiter will eventually sense it and find out. Faking information in a job application undermines trust and can lead to severe consequences, including termination and legal action. Honesty ensures a proper job fit and upholds professional integrity and ethical standards. 😇 7. Check your file names Yes ok use templates for CVs it's fine. But don't forget to rename it to something more relevant than a black-and-white template or purple minimalistic design. 🤨 #jobapplication #jobapplicationethics #pleasedont #dosanddonts #bestjobapplication

At Xen Communications, our mission is to uncover, build and share the stories behind the brands in the Architecture and Design Industry. We craft brand narratives that resonate, create a lasting impact, and perfectly capture your distinct voice. Looking to build a strong #BrandIdentity? We are just a message away! _______________ Parnavi Karandikar | Pruthvi Thakur #Branding #BrandStory #Brands #Architecture #Architects #ArchitectureStudio #ArchitectureFirm #Architectural #Design #Designers #ArchitectureDesign #AEC #BrandStrategy #ContentStrategy #DesignThinking #InteriorDesign #AECIndustry #AECMarketing #AECD #RealEstate #StrategicCommunications #CommunicationsAgency #BrandBuilding #SocialMedia #ContentCreators #Website #PR #Storytelling #XenCommunications

Your online presence often precedes any face-to-face interaction with your clients. It’s where they first get a feel for who you are, what you do, and how well you do it. A strong digital footprint helps you make a great first impression, build trust, and stand out from the competition. Simply put, a solid digital presence sets the stage for success, even before you say a word. ______________ #StrategicCommunications #DigitalPresence #Architects #Architecture #ForArchitects #Buildyourbrand #SocialMedia #Online #OnlinePresence #Website #SocialMedia #Portfolio #PersonalBranding #Branding #Brand #CreativeAgency #Communications #ContentCreators #Content #Agencylife #Xen #Xencommunications

In today’s world flooded with content, being real is the only way through. Personal branding ensures you achieve this by promoting authenticity and transparency. It's about standing out not by being the loudest, but by being the truest version of yourself. In a world where everyone has a platform, personal branding helps you carve out your niche and build genuine connections based on trust and relatability. It's your chance to share your voice, make an impact, and leave a lasting impression in a meaningful way. #PersonalBranding #Branding #BrandIdentity #Brand #SocialMedia #SocialMediaMarketing #ContentStrategy #StrategicCommunications #PersonalProfile #BeYou #Real #BeYourself #Architects #CreativeProfessionals #Desginers #Impact #Xen #XenCommunications #AEC