Successful businesses are built on a foundation of understanding your users. 📈 That's why choosing the right behavior analytics tool is so important—it helps you understand every aspect of user behavior for maximum insights. 🔍 Slide through the factors to consider when making your choice ➡️. To save you time on research, we've compiled a list of the top 5 tools in our blog. ⏳ Check it out here: https://lnkd.in/g4xBhcRn
VWO
Technology, Information and Internet
New Delhi, Delhi 25,468 followers
Increase web & app conversions by gathering actionable user insights, hypothesizing ideas and A/B testing them with VWO.
About us
Running an A/B testing program is tricky. Whether your goal is to boost website conversion, reduce cart abandonment rate, increase customer retention, or improve user experience, there’s just so much you need to do to get things right. That’s why thousands of the world's leading enterprise Brands like WMG, Ubisoft, Qualicorp, Dominos, and more look to VWO for running and scaling their digital experimentation. VWO Experience Optimization Platform started when A/B testing or CRO was considered an option and not necessary for user experience optimization. Today, any organization with a digital presence cannot consider their marketing strategy whole if they are not testing to take into account what the end-users really want. In the last 13 years, VWO’s global customer base has scaled to include brands like Vodafone, Samsung, Toyota, and eBay. Last we checked, more than 4,500 brands across the globe had run over 600,000 experiments. VWO has grown into the world’s leading web testing and conversion optimization platform that enables growing businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience. Our WYSIWYG – What You See Is What You Get – Visual Editor is thoughtfully designed for ease of experimentation. You can launch a test within minutes without any help from IT. With industry-leading 24/7 support and a 98% customer satisfaction rate, servicing a billion requests a day while ensuring 100% uptime – VWO is built for Enterprises! We take data security very seriously. Certifications, including BS and ISO, make VWO fully GDPR compliant and provide robust security by design and default. Test VWO out by signing up for a free trial of our platform @vwo.com
- Website
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https://vwo.com/
External link for VWO
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- New Delhi, Delhi
- Type
- Privately Held
- Founded
- 2009
- Specialties
- CRO, Experimentation, Optimisation, User Research, Server-side Testing, A/B Testing, Personalization, Experience Optimization, UX Research, Engagement, Feature Rollout, Website Testing, Landing Page Optimization, and Website Optimization
Locations
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Primary
11th floor, KLJ Towers, Pitampura
New Delhi, Delhi 110034, IN
Employees at VWO
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Sparsh Gupta
Co-founder and CEO at VWO ✦ A/B Testing & Conversion Rate Optimization Expert
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Paras Chopra
I build & write • Bootstrapped 0 → $45mn • Forbes 30 under 30
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Brent Colby
Strategic Partnerships, Business Development, Marketing Strategy & Live Events
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Aditya Mittal
VP, Head of Revenue at Wingify
Updates
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VWO reposted this
🌍 Localization can make or break user experience, and I’m thrilled to discuss how Omnisend tackled this challenge at ConvEx 2024 by VWO! We ran a deep-dive experiment to see if offering localized content would move the needle for our France-based users—and the results were more impactful than we imagined. 💡 In this presentation, I’ll be sharing what we learned about the relationship between language and conversions, how it influenced our strategy moving forward, and exact framework we developed for running these types of experiments. Whether you’re already exploring localization or just curious about its potential, join me to uncover the practical steps and insights we gained from this journey! 🚀 Please find registration link in comment section. #ConvEx2024 #Optimize #Personalize #Grow
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Our research shows that service companies achieve winning variations in 50%-60% of their tests and typically run up to 60 tests per account. 📊 This trend highlights the growing importance of testing to refine website user experiences. Let us share one success story: 160 Driving Academy, which offers truck-driving classes, aimed to improve conversions on its classes page. 🚛 They used VWO to test a page featuring a real student photo against a stock image. Their goal? To appear more authentic and trustworthy. The result? A remarkable 161% increase in visits to the Thank You page! 🎉 This just goes to show how continuous testing and optimization can move the needle on key metrics. 🚀 To read the full case study, click here: https://lnkd.in/gd4Qv7xC
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Are usability issues common in 2024? 😖 Ilan Hurwitz, Founder of Clever Conversions, speaks about how a lot of websites, including some big brands, are still not optimized for mobile users. 🤦♂️ Check out our full-length conversation with Ilan from the CRO Wizards series by VWO Podcast. 🎙️ Spotify: https://lnkd.in/g85U9Ezg YouTube: https://lnkd.in/gfVYrxHs #MobileOptimization #WebsiteVisitors #CustomerExperience #UXResearch #VWOPodcast
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Starting the week with an awesome mantra from none other than Deborah O'Malley! ✨🙌 #CRO #ConversionOptimization #MantraOfTheWeek #LeadershipThoughts
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"AI can handle much of the manual work required for insights, allowing us to focus on tasks that AI can’t do, like translating data into new customer experiences." 🤖✨ Ilan Hurwitz, Founder of Clever Conversions in Australia, sat down with us to share his insights on various aspects of CRO. The quote above is from his conversation about AI in the industry. In our CRO Perspectives Thought Leadership Series, Ilan shared his valuable insights on various topics like: 1️⃣ The importance of asking instead of guessing in experiments. 2️⃣ Why your CRO success depends on the support and resources available. 3️⃣ The shift from traditional websites to conversational elements in user experiences. Check out the full conversation here: https://lnkd.in/gqDXZRin #AI #CRO #CustomerExperience #ThoughtLeadership #CROPerspectives
Insights from Ilan Hurwitz | CRO Perspectives | VWO Blog Series
https://vwo.com/blog
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Arash Vakil, MBA, the founder of Disrupt With Us, shared some common themes he's seen why leaders and organizations may be hesitant to buy into an experimentation culture during a recent VWO webinar. "Cost is a common hurdle for leaders hesitant to embrace an experimentation culture. But remember, investing in innovation isn't a cost, it's an investment in future growth,” said Arash. Watch the full webinar: https://lnkd.in/gDY_hMtf #BusinessGrowth #Investment #Experimentation
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You sure about that? 🙂 #MemeOfTheDay #CROMemes #CROWins
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There's nothing quite like a bit of appreciation to inspire us, and this time, we're delighted to receive it from Garret Cunningham, Director of Global Optimization at Columbus! 🎉 Thank you, Garret, for choosing VWO to run experiments for your clients. We're excited to build a strong, lasting partnership and look forward to delivering continuous value together! 🚀 #PartnershipSuccess #CustomerSuccess #Optimization #VWOTestimonial
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What is your approach toward optimization? 🤔 Chadielle Fayad, CRO & Experimentation Specialist at Nine Group, sheds light on the importance of adopting mixed strategies and encouraging creative thinking among the team. 💡 Tune in to the full episode to learn more about CRO, user research, and how to develop a data-based approach. 🎙️ Spotify: https://lnkd.in/gsEhKixG YouTube: https://lnkd.in/gRyeT4jA #DataDrivenOptimization #UserInsights #MarketingPodcast #CROWizards